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Linking Theory and Research

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A. Functions Communication Theory Research

communication behavior

of &

Making sense of the world around us. Finding reasons/explanations for Finding ways on how to deal with

communication situations
Determine how to communicate

effectively

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B. Communication Theory & Research Enhancing communication Competence

Interpersonal communication Small group communication Organizational communication Mass communication Intercultural & transnational/global Specialized communication fields
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Current Uses of Comm Theory & Research in Various Sectors & Professions
Academe conduct of basic & applied

research
Market place analyzing & predicting

trends in consumer behavior

Government public information

purposes
Private sector advancing ones

mission/goal
5/5/12 Religious sector evangelization &

Media ratings game Professions improve service functions.

Comm climate
Special applications writing theses and

dissertations

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Functions of Theory
To organize & summarize knowledge To focus attention on important

variables & relationships

To clarify what is observed To offer an observational aid For prediction Suggest topics for future research
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Provide forum for open discussion,

debate & criticism

Establish norms of performance To generate new ways of living; to

achieve change

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Influences of Comm Theory & Research on Development Models & Approaches

Cultural vs environmental explanations

for underdevelopment
Psychological vs socio-political theories

& interventions
Attitudinal & behavioral models vs

structural & social models

Individual vs community-centered

interventions development
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Future/Prospects of Comm Theory & Research: Philippine Context

Filipino communicative behavior
Kulang sa pansin Sayang ang libre Mukha ng Filipino Deservation-deprivation syndrome

- extreme poled of behavior - Texting and

telebabad
Tampo

-Balato, bawi, pasalubong

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Convenience theory

Sense of humor and rumor

Cell phone (SMS Text) Computer (Internet email) Globalization trends

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Research problem & Objectives

The research problem
Sources of topics

Interests experience concerns

Personal

Issues/social Chance Personal

values life priorities

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Everyday

Organization

The research question

State your topic as a research

question
Evaluate research question in terms

of
Worth Feasibility Ethics

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A good research problem

Addresses a need/gap in the area Challenges you to question your own

assumptions
Doable given your time and resources Not too general that would resort to

multitude of sub-questions
Not too narrow that it would exclude

emergence of other possibilities

Should not be answered simply by

yes or no

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Background of the Problem

Show background of existing

knowledge, previous studies, or contemporary practice

What do you really know? How does the question relate to what

you already know?

Why select this particular method of

investigation/research?

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Narrow down a topic

Assess what you already know about

it and then specify:

Time period you want to cover The group(s) you want to study Specific aspect of the topic

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Broadening a topic
Think of parallel or similar situations

and then extend your topic in terms of:

The time period The group(s_ you want to study The geographic scope The aspect of the topic

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Research Objectives
Summarizes what are to be achieved

in the study.
Closely related to the problem

statement
Focus the study Avoid collection of unnecessary data Organize the study in clearly defined

parts/phrases

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General objective
States what researchers expect to

achieve by the study in general terms.

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Specific Objectives
Should systematically address the

various aspects of the problem as defined under the Statement of the Problem

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