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  • DNA of Online Communities - © Stephanie Lamy & Web Community Management Sas 2011

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    Stephanie Lamy
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    The collective consciousness is the totality of beliefs and sentiments common to the average members of a society. There is no leadership other than the collective consciousness. Community Identity Marketing tools - Brand Dialogue The jargon - sense of belonging Soft contextual data Entente The tone - Mood (c) Stephanie Lamy and Web Community Management sas.

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    DNA of Online Communities - © Stephanie Lamy & Web Community Management sas 2011

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    The collective consciousness is the totality of beliefs and sentiments common to the average members of a society. There is no leadership other than the collective consciousness. Community Identity Marketing tools - Brand Dialogue The jargon - sense of belonging Soft contextual data Entente The tone - Mood (c) Stephanie Lamy and Web Community Management sas.

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    Attribution Non-Commercial (BY-NC)
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    52 Ansichten1 Seite

    DNA of Online Communities - © Stephanie Lamy & Web Community Management Sas 2011

    Hochgeladen von

    Stephanie Lamy
    The collective consciousness is the totality of beliefs and sentiments common to the average members of a society. There is no leadership other than the collective consciousness. Community Identity Marketing tools - Brand Dialogue The jargon - sense of belonging Soft contextual data Entente The tone - Mood (c) Stephanie Lamy and Web Community Management sas.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Als PPTX, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    von 1

    The DNA of Online Communities

    The totality of beliefs and sentiments common to the average members of a society forms a determinate system with a life of its own. It can be termed the collective consciousness. Emile Durkheim, father of Sociology

    Platform or application

    Purpose
    There is no leadership other than the collective consciousness.

    Space
    Channels, on+offline platforms, tools

    Community

    Identity
    Marketing tools Brand

    Dialogue
    The jargon sense of belonging Soft contextual data

    Entente
    The tone - Mood
    Stephanie Lamy & Web Community Management sas 2011

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