Beruflich Dokumente
Kultur Dokumente
W Managerlal assumpLlons
Consumers have some awareness of and poslLlve
assoclaLlons abouL Lhe brand ln memory
AL leasL some of Lhese poslLlve assoclaLlons are
evoked by Lhe brand exLenslon
negaLlve assoclaLlons are noL Lransferred from Lhe
parenL brand
negaLlve assoclaLlons are noL creaLed by Lhe
brand exLenslon
undersLandlng Pow CusLomers LvaluaLe 8rand LxLenslons