Location:

House#28 /B, Road#7A,Dhanmondi, Dhaka

Logo:

Business card:

Heavens Dream will be as a

corporation in Dhaka. It will be owned by its principal investor and operator.

It will be registered as a corporation of seven partners.

Heavens Dream is a service retail

business company.

It will make unique Architectural and interior design and sell them. It will provide both architectural and interior designs for a plot or flat and sell them.

Design consultation :
Commmercial projects Residential projects.

Typical project flow

Design a constructed space as a home or office. A virtual tour trough 3D design for each room.

As we are expert in interior and architectural design we give you the environment that can enhance the enjoyment of your day- to- day living . We are able to transform a living or office space or an entire building into its own set of constraints. Our design will list every detail such as light sources, electrical points, entrance and exit and acoustic to create a new plan that can bring your ideas to life.

Heavens Dreams mission is to provide a new type of

digital interactive media for both builders and clients. This approch will offer optimal efficiancy to the firm superior value, design processes and construction methods. The interior will give the consumer a unique and personalised expression and enjoyment for that interior space.

Mission Statement :
Experience the lifestyle of fine living

Provide the highest quality interior design. Sell specially those clients who will need interior design in future. Communication with the clients.

Provide a technologically superior service.

Large global connections. Provide a wide variety of product styles.

Increasing amount of flat owner Increasing amount of standard-consious people Increasing amount of rich people

COMPETITORS

SUPPLIER

123 CREATIONS - Tel: (650) 583-6071 Fax: (650) 583-6072 ADAMS HOUSE OF ENGLAND - Tel: (336) 861-7500, Fax: (336) 861-7506 ADESSO INC. - Lighting And Lamps. Tel: (212) 736-4440, Fax: (212) 736-4806 ADONIS FURNITURE - Casegoods, Platform Beds, Bunk Beds, And Futon Frames AFRICAN MARKET"S TROPHY ROOM COLLECTION - Furniture With African Wildlife Prints

Decorative Mirrors And Occasional Furniture. AMERICAN MOULDING & MILLWORK - Tel: (800) 441-8231, Fax: (209) 946-5825 AMERICAN RUG CRAFTSMAN Rugs. Tel: (800) 553-1734, Tel2: (706) 625-3544 AMERIWOOD INDUSTRIES - Tel: (636) 745-3351, Fax: (636) 745-1006 AMINDO INC. Tel: (770) 446-1211, Fax: (770) 446-1917 Outdoor furniture in teakwood and cast aluminum. BARN DOOR - Tel: (919) 492-9501, Fax: (919) 492-5558 BARONET Tel: (418) 387-5431, Fax: (418) 387-3028 Tile: Blowouts Tile Mohawk Industries Tile Roca Tile

ARCHITECTURE
Home Owners

Contractors

Developers

Government

INTERIOR DESIGN
Geographic
Residents of Dhaka Chittagong and sylhet residents

Age range of 35 to 55 years. Acombinad household income greater than 40 lakhs. Demographic The people proffessional setting & may house requirement ther office or home. The apearence of her home is apriority. Entertaning and showing their home is important. Psychographics The apearence of his office is priority

Behaviors

The home is a form of communicating (who is living) to others.

Highly experienced designers to meet the desires of residents especially in Dhaka. The people of 35 to 55 age limit want to spend a peaceful and luxurious life style.
Our main target customer is upper middle class people because they always want their life styles more luxurious.

Heavens Dream will offer a choice of packages to

reflect your individual tastes, requirements and budgets.

We will provide entirely unique designs. Highly experienced team of designers to help you turn your vision a living reality. We will provide a wide range of furnitures from Europe that would otherwise be hard to obtain. Enjoy choosing your own colour schemes, metarials, tiles, fabrics and other accessories.

 Product
Pricing for each feature

Price
Features

Sales strategy
Promotion

Location

Place

CORAL

One road in one side, about 2000 sqr ft. One road in one side, above 2000 sqr ft. Two roads in two sides, minimum 15000 sqr ft. Lake view, road in 1 side , about 3000 sqr ft. Sea facing , around 3000 sqr ft or more.

PEBBLE

PEARL

EMERALD

DIAMOND

The primerio package The grandeur package

The individual experience

The extreme eye flash package

 The Primerio Package:

1.

World class furnitures 2. Based on furnitures 3. Reasonable price.

The Grandure Package:

1. Some addition with primerio package 2.Including wall scheme and finishing 3.Based on lighting 4. Different patterns 5. Medium price

Individual Package :

2. Complete freedom of choosing in budget. 3. Minimum price .

The Extreme Eye Flash:
2. Finest detailing and exclusive finishing. 3.Antique accsories. 4.Mixture of stylish blend with completely unique but harmonious design.
1. Special touch in each corner

1. Based on budget and desire.

Architecture
CORAL PEBBLE PEARL EMERALD DIAMOND

TAKA
2,00,000 2,50,000 3,00,000 3,75,000 4,50,000

INTERIOR DESIGN
The Primerio package The Grandeur package The Individual experience The Extreme Eye Flash package

TAKA
1,50,000 2,00,000 1,00,000 3,00,000

Target sales description

1st four month 20 lac 2nd four month 25 lac 3rd four month 30 lac

Package Qty
Primerio 8 Pearl 2 Grandure 1

package Qty
Primerio 10 Pearl 3 Grandure 1

package Qty
Primerio 6 Pearl 4

Eye flash 3

Total=20 lac

Total=26 lac

Total=30 lac

Start-up
Requirements Start-up Expenses Legal Stationery etc. Brochures Consultants Insurance Samples and Reference Books Research and development Expensed equipment Other Total Start-up Expenses Start-up Assets Cash Required Other Current Assets Long-term Assets Total Assets Total Requirements 782400 80000 240000 1102400 2000000 40000 68000 33600 36000 12000 260000 64000 340000 4400 897600

Investors
Abir Mahmud Rezwan Arifin Khan Farhana Amin Patwary Saiful Islam Reshmin Yusuf Monjur Hossain Rahat

Taka
500000 500000 500000 500000 500000 500000 3000000

TOTAL

BANK LOAN INVESTOR WE NEED

1000000 1000000

Pro Forma Profit and Loss

Sales

7500000 157500 7342500

Sales cost
Total Cost of Sales

Expenses Salary Wage Utilities Rent Total Operating Expenses Net profit /loss capital Cash in hand 7800000
600000

60000
600000

9600000 -2257500 3000000 742500

Current ratio =
=

Current liabilities

Current assets

742500+1102400

1000000

=
=

1844900
1.84

1000000

Return on sales = = = =

Net income Net sales 1785000 19042500 0.09 9%

Return on investment =
investment (pay-back period) Net profit

Net

=
=

5000000
1785000

2.80

(Therefore we can assume that our break even point will come within 3 year.)

Strength
The amount of experienced and world class designers We have a large list of suppliers connection in Bangladesh as well as overseas Cost effectiveness

weakness
No weakness

Opportunites The number of

increasing flat owners The increasing plot owners in uttara, purbachal and other RAJUK project

Threat
As we are with a new concept so there can be follower competitors after us. The increasing number of interior designers.

Top Management:
Rezwan Arifin Khan (Management Officer) Farhana Amin (HR) Monjur Hossain Rahat (Marketing Officer) Reshmin Yusuf (Financial Head) Patwary Saiful Islam (Marketing Officer) Abir Mahmud (Financial Head)

Top management- The Investors

Middle Management- The Architects, Civil Engineers and Interior Designers we will employ
First line- Labourers

Increasing branches in Dhaka and out of Dhaka

Increasing expert empeloyees

and marketing experts