BlackBerry PlayBook

BACKGROUND
The tablet wars heated with Research PlayBook making an impressive debut. in Motion's BlackBerry

Apple, the leader with its iPad, now faces a challenge from RIM, Samsung and its Galaxy Tab, Dell Streak, and HP Slate
The four competitors each approach the tablet market differently: offering three distinct mobile operating systems, three different target markets, and varying pricing models.

TABLET
A tablet personal computer or tablet PC is tablet-sized computer that also has the key features of a full-size personal computer. A tablet PC is essentially a small laptop computer and running on a standard (or lightly adapted) PC operating system.

BLACKBERRY POSITIONING

COMPARISON

COMPARISON( CONT)
Platform:- All of this tablet PC are using different type of
platform as their Operating System. iPad 2 using Apple's iOS 4.3 as its platform This platform guarantee user that Apple's iOS 4.3 claims faster JavaScript speeds within the Safari mobile browser for a speedier Web browsing experience. Whereas, BlackBerry is using BB Tablet OS (QNX) as its platform. This QNX is better for maximum performance from every processing core.HP touchpad is using webOS 3.0 as its platform. Despite the major version difference, this appears to be a 2 times release that is optimized for the TouchPad hardware differences.

COMPARISON( CONT)
Pricing: 1. iPad 2 a. With Wifi US$499 (16GB), US$599 (32GB), US$699 (64GB) b. Wifi and 3G US$629 (16GB), US$729 (32GB), US$829 (64GB) 2. BlackBerry Playbook a. 8GB PlayBook US$399 b. 16GB PlayBook:US$499 c. 32GB PlayBook: US$599 3. HP touch - US$699 From this pricing, user that want for performance and high capastiy will tend to choose BlackBerry Playbook.

POINT OF PARITY
Small and Light Tablet Internet connectivity (WiFi, 3G) Mobility and Multi-Functional

POINT OF DIFFERENCE
More advance processor (Dual Core Cortex A9) Inter-connectivity with Blackberry smart-phone 3 MP Front & 5 MP Rear Camera

MARKET SHARE & GROWTH OBJECTIVE

25% 75%

30% 10% 60%

30%

20% 50%

Other Tablet Apple iPad

Blackberry Playbook

STRENGTH
It meets the extreme requirements of security and reliability needed to govern an entire business network It contains a 1 Ghz multi-core processor, which allows for what RIM callstrue multitasking. It features two HD cameras one on the front that is 3 megapixels and one on the back that is 5 megapixels. Easy connectivity with USB port and HDMI micro port.

WEAKNESS
Apple as its competitor which dominates the Tab market with 95% share. BlackBerry has only 25,000 apps and can only work when tethered to a BlackBerry since the QNX system cannot read these as BlackBerrys use a different non-compatible operating system. Higher price with its max 32GB model. Smaller screen than Ipad.

OPPURTUNITY
With the strong relation to the enterprise for the consumer ,the playbook look promising. The playbook is ready go on any blackberry enterprise server as soon as its out of box.

THREAT
Ipad as the pioneers in tablet market can be athreat to blackbeery playbook which is just entering the tablet market from its well know bussiness smart phones. Concern of positioning the playbook in the market 6 competitors launching tablets at the same time.