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Target Costing

Presented By : Rahul Pandey (1033) Reshu Varshney (1034)

Target Costing

Target Cost Analysis


Existing Cost Structure Price (set by market) Gross margin (set by management) Part A

Part B
Part C
Direct labor

Target Cost Structure


Part A Part C Direct Labor Indirect Cost 2 Indirect Cost 3 Indirect Cost 4

Target Product Cost (Price-Gross Margin)

Indirect cost1 Indirect cost 2 Indirect cost 3 Indirect cost 4

TECHNIQUES OF COST REDUCTION


Value

engineering (during design and development) Kaizen costing (during production) Activity-Based Management (during all stages of product life)

EXAMPLE
ITT Automotive receives invitation from ford to bid on the ABS to be used in a new model car Estimated current manufacturing cost = $154 Gross margin rate = 30% on sales Highly competitive market Sale price = $200 per unit

COST-PLUS PRICING

Let x be the price 70% of price = actual cost 70x/100 = 154 X = $220 Rejection of bid

TARGET COSTING
As 70% of price = actual cost Sale price = $200 Target cost = 70% of 200 = $140 Required cost reduction = $154-$140 = $14 If commitment for cost reduction, company can bid at $200

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