oo ing gl e

Google Search Im Feeling Lucky

059/47 ATUL VAIBHAW 113/47 DINESH SINGH 221/47 PRIYANKA DERE 240/47 SAHIL DEV 373/47 PREM KUMAR

GOOGLE PRODUCTS

SWOT ANALYSIS
Strengths Performance Oriented Reliable Fast User Friendly Opportunities One stop solution( Search, Social Networking, Cloud computing, Maps) Social Networking( Google Plus launched recently) Expansion to Mobile Devices( Android) Add 3rd Party application like games Weaknesses Revenue from Search Advertising only Weak Presence in Social Networking Space Accuracy in search results Threats Other Search engines like Bing, Yahoo Social Networking sites like Facebook, Twitter- Churning the revenues out of Google

BRAND KEY
Discriminator 1. Innovation-Based 2. Exclusive 3. High Brand Recognition Essence
Efficient Search Engine

Competitive Strength 1. Page Rank Algorithm 2. Diversified online tools 3. Advertising 1. Worlds best known Brand 2. High customer recall

1. Customer Support 2. Advertising opportunity 3. Efficient Reasons To Believe Values/ Personality 1. 2. 3. 4.

Benefits

Insights

1. Emphasis on Service Delivery 2. Moral and Transparent search process Customer Ethics Friendly Fun- Filled Reliable

Launched as exclusive search engine. Now, All Internet users: Target Adults and kids alike

Root Strengths

1. Search Engine 2. Fast 3. Ease of use

4. Security 5. Accuracy

Positioning
Exclusive search engine

Innovative

Fast

Google
Cool
User Friendly Reliable

Brand Personality
Performanceoriented Reliable Efficient Fast Friendly Fun filled
Google has topped in all product offering like Search Engine, Friendly Web Browser

Anyone from a kid to an old man looking for information/knowledge rely on Google search engine

Very rarely does an individual is disappointed by the services provided by any product from Google

Search results are faster than Yahoo or Microsoft Bing

Google products are very user friendly and without any hassles.

Google logo doodle changes according to holidays, birthdays, festivals and makes the user experience fun, thus humanizing the brand experience upholds the values of trust, loyalty and friendliness by instantly bonding with the users

Road Ahead

Continuous Innovation/ Adaptation for taking on competition

Revenue model

Android os for mobile devices Google+, social networking platform Google flights, flight booking portal Voice / Image recognition search engine Include as many 3rd party applications providers

Margin is going down from search ads which is the biggest revenue source Focus on mobile advertisement Revenue from 3rd party

THANK

U!