Creativity and Innovation

Business as Art
The highest art form is really business. It is an

extremely creative form, and can be more creative than all the things we classically think of as creative. In business, the tools with which you work are dynamic: capital and people and markets and ideas. [These tools] all have lives of their own. So to take those things and to work with them and reorganize them in new and different ways turns out to be a very creative process.
Van Dyck, W., founder of Windfarms, Ltd.

Creativity
Creativity is the bringing into being of something which did not exist before, either as a product, a process or a thought.

Creativity would be demonstrated

Inventing

something which has never existed

before
Invent something which exists elsewhere but you

are not aware of

Invent a new process for doing something Reapply an existing process or product into a new or

different market
Develop a new way of looking at something

Creativity and Innovation

Creativity = Ideas
But Innovation = Ideas + Action

Creativity and Innovation

Creativity = Novelty
But Innovation = Novelty + Value

 The smarter you are, the more creative you are.T / F The greater the risk taker you are, the more creative you are. T/F The more individual you are, the more creative you are; i.e., Creativity is a solitary act. / F T Creativity is an art not a science; i.e., you cant manage T/F 7 creativity.

Creativity, Invention and Innovation

Creativity is seeing what everyone sees and

thinking what no one else has thought before.

Invention is transforming these new thoughts into

tangible ideas.
Innovation is introducing these ideas to the end-

user.

ACQUIRING CREATIVE SKILLS

Fluency - ability to produce many ideas Flexibility - ability to produce a varied mix of ideas

Elaboration - ability to add detail, depth, mixtures of

viewpoints or perspectives Originality - uniqueness, novelty, newness

HOW IDEAS ARISE

Generating ideas is not a chance process.

Ideas appear to arise when people are actually

looking for them.

It happens to people who are
Curious or inquiring. Engaged

in a search for opportunities, possibilities, answers or inventions.

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PEOPLE WHO EXHIBIT CREATIVE BEHAVIOUR

See possibilities Exhibit curiosity

Take the initiative

Tend to think visually Confront assumptions Are highly imaginative Are not afraid to take risks Are prepared to make mistakes Like to investigate new possibilities Are adaptable to different environments See relationships between seemingly disconnected

elements
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Create a meaningful pictures

Combining Ideas
cherry, car, mobile phone, internet, gun, pen, lion,

track, petrol, fire, candy, machine, ocean, airplane, bread, legs, brick, drug, bicycle, camel, juice, shoe, compact disk, wheel, hair, light, leaves, gravel, judge, scissors, steam, lips, mouse, wood, money, crystal ball, guitar, hypnosis, cloud, zip, handle, book, software, King, sex, flame, mirror, gas, space ship, diver, drill, axe, heart, saint, teeth, child, sing, ball, zoo, cloth, death, desire, damp, window, engine, ear, umbrella, tent, toenail, fur, friend, tie, scales, grandmother, grease, jam, kite, language, marriage, noise, onion, pizza, pirate, question, radar, smell, tennis, underwear, value, wax, fox, screen

Good Bad Interesting

Disease

GBI : DISEASE
Good: Medical and pharmaceutical companies

make big profits.

Bad: Humans suffer pain, misery or early death. Interesting: Disease in my life give me time get

my Moms care and love.

Frame GBI
Illiteracy & poor education Murder Global warming

ILLITERACY & POOR EDUCATION

Good: Keeps manual labor

force numbers

adequately high.
Bad: People are ill-equipped to make sound

decisions beyond narrow areas.

Interesting: Uneducated people are easier to

control for power and profit.

MURDER
Good: Novelists and screenwriters dramatic stories and crime thrillers. Bad: Families suffer fear, pain and loss. Interesting: Murderers could be said to be "good for the environment" because they reduce population numbers! create

GLOBAL WARMING
Good: Provides a shared global problem and purpose to unite the world's population. Bad: Rapid destruction of natural habitats, freak weather conditions, flood and famine. Interesting: Global warming will reduce use of woolen clothes

Thank you