Beruflich Dokumente
Kultur Dokumente
Merchandising is:
Planning,
Developing, and
Presenting product lines for a target market involving pricing, assortment, styling, and timing.
Merchandising calendar:
> The timing required to develop, plan, and present for each selling period.
separates
coordinates
Related separates
Merchandising responsibilities
Line planning
Line development Line presentation
Merchandising Responsibilities
Line planning: Guides, defines, and limits the line by evaluating merchandise mix and forecasting. Look at last seasons sales at same selling period. Review current market information Brainstorm for new ideas World market shopping.
Merchandising Responsibilities
Planning merchandise budgets by: Looking at last years sales and plan for sales increase/decreases. Take into consideration new accounts and current retail relationships. Talk with buyers on their projected buying % for the upcoming selling period.
Line planning
Planning merchandise assortments based on budgets: A balanced assortment matches the assortment plan to customer demand. Assortment balance is based on the development of model stock plans that identify SKU (number of Stock Keeping Units).
Line planning
Assortment: Range of choices offered, usually defined by: Style + Size + Color Assortment variety: Total number of unique items that must be produced to satisfy the design plan
Line planning
Assortment volume: Number of units that must be sold to achieve planned sales Assortment distribution: Allocation of volume broken down by style, size, and color. Analyze and update merchandise plans when conditions change in the market, merchandising plans must be adjusted.
Line development
Includes all processes required to translate a line plan into real merchandise. Line concept: First phase, determining the look and appeal that establishes identity and salability. Current issues, fashion trends Inspiration/Concept board.
Product development
The design and engineering required to make products salable and producible. Apparel product development (2 phases) 1) Creative design- focus on creativity and formation of merchandisable groups 2) Technical design- perfecting the style, fit, patterns, also including specs and costing.