History

A leading player in mobile communications all over the world, NOKIA first started operations in the early 1980s
The NOKIA "arrows" logo before its Connecting People logo.

NOKIA Company logo. Founded in Tampere in 1865, logo 1966.

Finnish Rubber Works Ltd, Helsinki:1898

"Connecting People" slogan, invented by Ove Strandberg.

History of NOKIA
Nokia is a Finland based company, incorporated in
1967.

Nokia started of as a pulp, rubber & cable

manufacturing company by Knut Fredrik Idestam in 1865.

Finnish Rubber Works acquired Nokia Wood Mills

Telephone & Telegraph cables.

Nokia Corporation created - 1967 - paper productscar tires- personal computers - cables.

History of NOKIA
Nokia began developing the digital switch (Nokia DX
200) which became a success.

In 1970, Nokia started taking an active interest in the

power & electronics businesses.

In 1987, consumer electronic became Nokias major

business.

1991 Nokia - agreements to supply GSM networks nine European countries.

History of NOKIA
Between 1992 & 1996, the company exited from the
rubber and cable businesses

August 1997 Nokia - GSM systems to 59 operators in

31 countries.

Its the leading manufacturer of mobile devices.

Nokia offers a wide range of mobile devices with the

experience in music, video, imaging, gaming and a lot more.

Marketing Mix : 4Ps

Product
Variety
In every series of Nokia there are large number of sets thus large variety. e.g. entry level include 1200,1208,1100,1110,1110i,1112 etc

Quality
Nokia gain brand personality and market shares because of its quality.

4Ps.
Design
Nokia sets are of various design such as Flip sets , Flat sets, Slide sets , Sets with rotating camera etc

Features
Each set of Nokia has its own features . The models of Nokia are based on features.

4Ps.
Packaging
On packaging of Nokia set detail information about the set is given and packing is made attractive by picture. Each set has its own booklet with information about its features.

Price
Price range from Rs1999 to RS 62700

Keeping in mind poor & rich people Pricing strategy

Promotion
Advertising: Though TV , Sign boards , Bill boards ,
Radio and Newspaper Broachers , Posters ,Dummies and display stands

Place
Channels
Nokia > Distributer > Whole seller > Retailer > Customer

Coverage
Nokia is widely available all over PAKISTAN

Distributer
Nokia main distributer are : United mobiles, Mobile zone and Advance telecom.Nokia mobiles are mostly available through every mobile outlet

Target Market
Nokia has mainly targeted

Target market for the Nokia mobile phone is

between ages 20-40.

Who want to use Something Special Teenager and Business class

Competitors
Many Competitors in this area

Samsung Sony Ericsson LG Others

% Share

Nokia 37.2% Samsung 17.3% Sony Ericsson 9.8% LG 8.5% Others.

SWOT ANALYSIS
STRENGTHS
The Leader in the Industry user friendly phones High quality and professional team in the HRD Dept and
a very strong R&D Unit. Strong Financial position Great features of Nokia Handsets. Strong Customers Relation.

WEAKNESS

Heavy in weight ( Most Models ). Expensive than other competitors. Big in Size ( Difficult Handling )

OPPORTUNITIES

Targeting right customers at right time. Increase their presence in the CDMA market, which
they are just entering, as well as 3G and Edge. Can increase their Growth rate by reducing their profit ratio.

THREATS

Strong Competition. Situation in Current Market Challenges of Continuous Technological

Development.

ENVIORMENT CHANGE

LARGEST COMPRTITOR REDUCE 15% PRICE

Nokia cant decrease their price. In short run In long run a) Mobile defend strategy b) Flank attack strategy
Changing in 4 Ps

NEW GOVERNMENT PROTECTION LOCAL BUSINESS

Due to high market share and brand name.

Not effected in Pakistan. Changing in 4 Ps

INTERNATIONAL OIL PRICE RISE

It is effected by oil price Retain marketing share Changing in 4 Ps

Heavy rain and flooding

Agriculture sector
Demands of mobiles

THANK YOU!!!