TRICKS WITH BRICKS

Contents
Product & Features Industry Segments Target Markets Mission & Vision Financials Competition

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Product
What is being marketed?
Clay Facing Tiles for building decoration manufactured by us.

What kind of demand will we cater to?

The latent demand for superior and customized decorative building solutions.

What market type will we cater to?

Business Markets consisting of Architects, Contractors, Planners etc.

On which key parameters will our product be judged?

Quality, Customization, Reliability, Price etc.

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Brick-making Process
Raw Material Procurement clay sand (free of Silica, Feldspar & Magnesite), sand (white, red, brown).

Clay preparation disintegration, crushing and mixing of clay

Molding of clay molding the clay mixture in different molds

Drying the bricks - preferably sun dried or in a kiln

Firing and tempering the bricks - to decrease water content and increase strength

Packaging & Delivery

Colouring is done by addition of a combination of pigments, aqueous based chemical solutions, metal oxides, alkalis to the clay mixture like Calcium silicate, lime to get pastel shades Alkalis are added and hard fried to get darker shades eg. Purple, dark brown, magenta etc Alumina is added to get lighter shades. Organic materials like lime washes and soot washes are used to get aging looks. Surface treatments like pressurized spraying and airbrushing.

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Product Features
A combination of various colours, shapes and surface structures. Products with character. An exclusive range of colours and shapes. The clear difference.

AESTHETICS & DESIGN

CERAMIC PROTECTIVE SHELL

A complete weather protection against cold, moisture and heat with absolute reliability. Protection against heat. Fire protection.

LONGETIVITY & ECONOMY

Value retention from generations to generations with zero maintenance work. A decision for life. Strict quality controls . Completely maintenance-free !

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Wall Structure

Orthodox wall with plaster made from simple Clay bricks.

This is how the wall will look with our bricks.

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Interior Decoration
We always focus on providing our customers with exclusivity which we complement by our range of different colour bricks.

Joining Agent- Mortar Color of mortar contrasting or similar to go with the bricks. Sizes and shapes of bricks standard size of 23 cm X 4 cm X 2 cm Surface finish of bricks rough, straight, rustic, aged etc. Maintenance cleaning of the bricks etc.

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Industry Segments
CONSTRUCTION INDUSTRY 2nd largest contributor to GDP. Employs ~ 30% of workforce. Highly Unorganized sector. Localized Operations. Labour Intensive Industry. REAL ESTATE CONSTRUCTION Currently valued at INR 44 Billion. Growing at CAGR of 23%. High Income Levels major growth driver. Mega Investments in pipeline.

Residential
Income to house cost has reduced from 20 to 4.5 with a huge requirement for high end homes and luxury houses.

Commercial

Luxury

Hotels & Resorts

Malls

Office

Mid

Affordable

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Brick Industry

CAPACITY

More than 1 Lacs production units producing about 100 billion tons a brick annually.

MARKET

Second largest brick producer in the world after that of China. The industry has an annual turnover of more than Rs. 10,000 Crores.

brick making is an energy intensive process as fuel costs account for almost 30% of the production cost. The demand supply gap for bricks is estimated to be 80 billion tons for the year ADVANTAGES 2006 thus leaving a scope for establishment of more brick units across India

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Target Markets
Luxury Homes

Corporate Buildings

Hotels

Malls

Public Buildings drishti

Mission & Vision

Mission Statement

Our goal is to create sustainable values with natural products for our customers, a sound investment for our shareholders and attractive jobs for our employees.
Vision Statement

TWB aims at being a pioneer in services and products for innovative decoration of exteriors as well as interiors.

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Financial Projection
Year 1 Year 2 Year 3 Total revenue 144 153.6 153.6 Operating expense 79.673 84.912 85.125 Fixed expense 8.1216 8.6096 8.6672 Total expense 87.7946 93.5216 93.7922 PBIT 56.2054 60.0784 59.8078 Profit 39.34378 42.05488 41.86546 Year 4 Year 5 Year 6 153.6 153.6 153.6 85.351 85.589 85.84 8.728 8.7904 8.3136 94.079 94.3794 94.1536 59.521 59.2206 59.4464 41.6647 41.45442 41.61248 Year 7 Year 8 153.6 153.6 86.106 86.388 8.384 8.4576 94.49 94.8456 59.11 58.7544 41.377 41.12808

Revenue estimate based on 5% of the high end houses and high rise. Estimated growth rate considering minimum estimated growth in realty sector. Projection done from a similar firm catering to external bricks industry.

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Financial Planning
Investment Required

Description 1 Land and development cost 2 Building and civil work 3 Plant and machinery 4 Misc. 6 Contingencies 8 Preliminary 9 Margin Monay for working capital Total

6.2 6 50 9 2.8 17 29 120

All figures in lakhs. Debt/Equity ratio of 80:20. Obtaining debt from Bank loans. Equity portion of fund to funded within the stakeholders.

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Marketing Strategies
B2B Marketing

Website Promotion

Trade Fairs & Exhibitions

Ads in Magazines

Promotion by prototype display

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Competition
Primary Competitors (Manufacturer of Clay Facing Bricks):
Pioneer Bricks Pvt Ltd, New Delhi M J Bricks Company, New Delhi produces coloured bricks from fly ash. Ushay Enterprises, Mumbai produces coloured bricks from terracotta. Imports from Europe, America, China etc.

Competition from the Alternate Sectors:

PVC Wallpapers Texture Paints Powdered Paints Ceramic Tiles Wooden Paneling Sandstone walls

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Thank-you!!!!
A successful man is one who can lay a firm foundation with the bricks, others have thrown at him.

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