RESEARCH PROPOSAL

A FEASIBILITY STUDY OF LEARNING PACKAGE FOR KINDERGARTEN CHILDREN

RESEARCH SCOPE
Ours is a consultancy company Our client is:An MNC foraying into educational sector Current teaching method for KG children is traditional Learning package to be designed : computer interface based & revolutionary The feasibility study is to be conducted to identify the latent need of learning packages for KG children. Pilot city taken for the test criteria is Pune Learning packages to be designed as per the research findings

MANAGEMENT DILEMMA
The research is to find a feasible educational product for the kindergarten children To check whether a latent need exists for learning packages for KG children in the market

As such no management dilemma exists here.

MANAGEMENT QUESTION

To identify whether there exists an unnoticed opportunity of learning packages for KG children in the market and to define an appropriate product

RESEARCH QUESTION
The objective of the study is to conduct a detailed market analysis and to find the market potential by Identifying the latent need for learning packages (KG children) in the market. Identifying current market size of learning packages for KG children (B2B and B2C) Identifying market trends of past 5 years ( course deliverables, pedagogy, technology, teaching trends ) Identifying PESTL parameters Identifying major players in the market and their market share Competitive analysis of the product attributes and prices

RESEARCH QUESTION DEDUCTIONS

The said parameters will help us deduce the following :a) Demand for the product and the product attributes
b) Potential target market for our learning packages in B2B and B2C segment c) Elucidate the product features , pricing and positioning d) Internal and External environment identification e) Identify any gap and capitalize on it

RESEARCH DESIGN AND METHODOLOGY

The research design will be a combination of:
Exploratory & Descriptive research
(For competitive analysis and customer preferences)

The research will be carried out via Observational Research Interactive Research and Dot Surveys

RESEARCH METODOLOGY
OBSERVATIONAL RESEARCH Why?

(contd.)

To understand the behavior of children and difficulties faced by them Interaction between children and teacher

SURVEY RESEARCH - to learn the requirements and opinions of

teachers, parents, youth for the tiny tots.

Who will be interviewed ?

Parents School Management (decision making authority) Teachers Youth

RESEARCH METODOLOGY
DOT SURVEY Why?

(contd.)

o To ask need to know questions rather than nice to know questions o Fewer questions hitting on the right spot (about learning packages) will elucidate succinct opinions o Well liked by respondents and hence well participated o Dot Surveys to be conducted mostly outside schools, fun parks and recreation centres

RESEARCH METODOLOGY
Identifying the needs Quality and support issues involved Performance of the competition Price perceptions

(contd.)

The questionnaire will be used to understand or:

The secondary research will help us ascertain:

Details of the market viz. market size, share, players, past and emerging trends Details of the existing products and product catalogue of existing players Comparative analysis Political and Legal framework

RESEARCH METODOLOGY

(contd.)

Secondary research data collected from : http://www.eurokidsindia.com/programs http://www.rtwpashan.com/ (roots to wings, Pashan) http://righttoeducation.in/blogs/rulesapplicable-every-school-under-righteducation-act-2009 http://www.census.gov/ipc/prod/ib9701.pdf http://www.mapsofindia.com/maps/india/p opulation.htm

RESEARCH METODOLOGY
Focused Group Discussion
Parents School Management (decision making authority) Teachers Youth 18 20 yr old, facing competitive exams

(contd.)

The FGD would help us understand the need of the parents, the difficulties faced by the teachers and essential skills required to survive highly competitive situations.

SAMPLING
The research will be conducted in Pune City Stratified Random Sampling technique will be used

Calculation:
Population of urban Pune is 5 million Percentage of the population having MHI greater than 11000 (SEC A & SEC B) = 22% P = .33, Desired confidence level = 95 % where (z) = 1.96 Margin of error (m) = .05 Desired sample size = 340

SAMPLING
Hence:
o o o o No of schools to be visited: 50 No of principal/management to be interviewed:50 No of parents to be interviewed: 240 No of students to be interviewed: 50

DATA ANALYSIS
We propose to use SPSS 16 and MS Excel as the optimum software for Data Analysis.

We may use data analysis techniques like Simple Regression Analysis and Factor Analysis to draw necessary conclusions under suitable assumptions.

TIME DURATION

CPM Pert Chart CPM = 23 Days Questionnaire

THANK YOU
Gaurav Bansal(33148) Aditya Shankar(33136) Anita Ramnarayan(33172) Aniket Patil(33184) Alok Katulla(33178)