Slum Soccer

Group 10

Manchester United
Relationship with India
Manchester United is one of the richest clubs in the world with the highest sponsorship revenue among all football clubs. 20 million supporters in India, fixtures broadcast to 1.15 billion homes in 2008-09 making India the third largest fan base for the English soccer club. Aiming to exploit the club's rocketing popularity in India and India's IPLinspired sports advertising boom. United's focus on India sharpened by the interest in Bayern Munich's visit to Kolkata in May 2008

Manchester United
Collaboration with Airtel
Entered into a 5-year deal, worth 12 million with Bharti Airtel Provide additional benefits to Airtel customers across India, Sri Lanka and the Seychelles Rich exclusive content for its customers such as Video clips of Premiership matches and UEFA Champions League Highlights, Classic Goals and Games of Manchester United, Match Feeds etc. Downloads of Mobile Games, Ringtones, animations, and Wallpapers of popular Manchester United first team players Access to Manchester United Mobile Portal - rich Mobile Products & exclusive content Can watch Manchester United Football matches at the Old Trafford Ground Few lucky customers get to travel with the Manchester United first team during their away UEFA Champions League matches Some Football enthusiastic customers get to train at one of the Manchester United Soccer Schools (MUSS)

Manchester United
Deal with Reliance ADAG
In 2008, Jump Games, a Reliance ADAG company, entered into an exclusive 3-year alliance worth $100 million to create mobile gaming and trivia content as the official mobile games partner for Manchester United Football Club. Jump Games will design, develop and distribute six exclusive games centred around the football club every year, which will be available globally through local network operators. First offering from the Jump stable would be a casual crossword centric content, MANCHESTER UNITED Word It! Jump will pay license fee to Manchester United for creating content centred around the club. The deal also includes a revenue sharing engagement Jump plans to tie up with mobile vendors, handset manufacturers and Web portals across the globe in order to popularise its gaming content. Man U will promote the games on its official television channel and Web site

Manchester United
Soccer School
Manchester United Soccer Schools - best club endorsed soccer program in the world. Offer range of kids football courses and youth football camps All India Football Federation, Bharti Airtel and Goa Football Association launched Kick Off, an innovative talent identification and development programme powered by MUSS to help find young football talent in Goa More than 5,500 children went through trials for a week under MUSS coaching team. 12 skillful and talented candidates selected to train for a week at MUSS. 2 Goan coaches will accompany them Initiative to promote a rich football and sporting culture in Goa & to identify and nurture football talent to guide India to qualify for the 2022 World Cup
Helped the brand to develop in India in a big way

Manchester United
Caf/ Restaurant & Bar
Franchisee model bar and restaurant of EPL football team rolled out upmarket bar restaurants in Mumbai, Gurgaon, Bangalore & Goa . Plans to start another 12 cafes with at least one in Kolkata and Hyderabad by the year-end. Key design features of the outlets include
the Wall of Fame, popular Managers Bench, a replica of the area where coach and players meet at the playing field, lively island bar with video walls showing live telecasts of all major sports events, creative cocktails, live entertainment from popular artistes and special themed parties.

Manchester United
Caf/ Restaurant & Bar
Restaurant and bars modelled on sports concept seeing tremendous surge in popularity, esp in tier-I cities With 20 million ManU fans in India and an increasing caf going culture among the youth, this would become a very successful venture The outlets will help bring the brand closer to consumers apart from offering world class cuisine
The perfect setting to engage people by offering them a place to enjoy great game with friends.

Arsenal FC
Arsenal Football Club is a professional English Premier League football club based in North London. One of the most successful clubs in English football, they have won 13 First Division and Premier League titles and 10 FA Cups. Arsenal have a long-standing rivalry with neighbours Tottenham Hotspur, with whom they regularly contest the North London derby. Arsenal are also the third most valuable Association football club in the world as of 2010, valued at $1.2 billion Arsenal Soccer Schools in India:
Arsenal has Soccer Schools in different zones of India where they build up soccer talent in Indian Kids.

Arsenal Soccer Festival

16 Indian boys for Arsenal Soccer Festival The 'Arsenal Tata Tea Jaago Re Soccer Stars' is a national school football tournament which is organised by Tata Tea in association with English Premier League club FC Arsenal London for children aged between 10 - 15 years. In the current season (the fourth edition) of the 'Arsenal Tata Tea Jaago Re Soccer Stars' there occurred a record participation of more than 7,000 budding players from 1,000+ schools from across India. Season 4 of 'Arsenal Tata Tea Jaago Re Soccer Stars' saw its first foray into the Northeastern states like Sikkim and Meghalaya. 16 boys have been named to represent India at the 21st Arsenal International Soccer Festival in London in July 2011. 30 boys had been short-listed for a two week camp from May 16 to 30 from whom these 16 boys have been picked by coaches from English giants FC Arsenal.

Arsenal
Building 2018 WC team
Despite having talented players, the current state of Indian football doesn't seem to be good enough to advance to the higher level and be a part of the 2018 Soccer World Cup, feels Paul Shipwright, the head of Arsenal soccer schools. "For Indian team to be a part of the 2018 World Cup you need to have a proper infrastructure in place," said Shipwright who inaugurated the fourth edition of Arsenal Tata Tea Jaago Re Soccer stars. Emphasising on the fact that the average age of the current AIFF XI, which has been formed with an intention to groom the players for the 2018 World Cup, is slightly on the higher side, he said, "The average age of the team would be around 20 and by the time the World Cup is in sight they will be around 28, which is not right."

Arsenal Caf/ Restaurant & Bar

Plans to start a restaurant / cafe / Lounge/ Bar/ Pub in either Bangalore, Mumbai, or Kolkata.

Tottenham Hotspur FC
An English Premier League football club based in Tottenham, North London The only non-league team ever to win the FA cup; Played 9 finals and won 8 times The first team in the 20th Century to win the League and FA cup Double Arsenal and Tottenham are fierce Premier League rivals, Tottenham have a large fan base in the United Kingdom, drawn largely from North London and the Home Counties. There are also Tottenham supporters' clubs located all over the world.

Slum Soccer & Homeless World Cup

Homeless World Cup Annual world class, international football tournament inspiring 64 national grass roots football projects and over 30,000 homeless players a year to change their lives. Slum Soccer is the Indian National Partner to the Homeless World Cup Foundation

Slum Soccer Krida Vikas Sanstha Nagpur (KVSN) runs football programmes to inspire and educate the most disadvantaged members of society. Working with over 10,000 people through their slum soccer program and had partnership with the English Premier League Club which funded Team India. Developed a community development centre to offer participants housing, school education and vocational training. Provided organized leagues for the homeless and slum dwellers. Slum soccer programmes in over 15 cities and addressing issues such as HIV/AIDS infection, personal hygiene and environmental protection.

Tottenham Hotspur F.C & Slum Soccer

Spurs are working closely with Slum Soccer providing invaluable financial and technical assistance for over two years. The clubs Latin motto Audere est Facere (lit: To Dare Is to Do), an apt reflection of attitude at Slum Soccer where participants constantly fight against the odds in a bid to reclaim their lives. Their inputs have been greatly responsible for Slum Soccers growth to its current extent Tottenham Hotspur has sponsorship agreement with Team India at the 8th Rio 2010 Homeless World Cup. Continuing this support in future. Involvement in Homeless World Cup & long-term support of football development in India can help make a positive impact on global community strategy for Tottenham Hotspur Players from slums of Kolkata, Chennai, and Mumbai are representing India and they are delighted to be participating with the support of a professional English Premiere League Team. In addition to providing financial support to Team India, Tottenham Hotspur also provide kit, coaching advice and signed memorabilia for auction

Expanding the Tottenham Hotspur FC & Slum Soccer partnership

Under-21 Tournament sponsored by Tottenham Hotspur FC to be held in Mumbai

Under-21 tournament
Format
14 Slum Soccer teams + university teams from across Mumbai and Pune Winning team gets a chance to watch an Tottenham Hotspur EPL game A preliminary round will be held in all 7 states where Slum Soccer has a presence to select the 14 Slum Soccer teams The 14 Slum Soccer teams will receive a 1-2 week training by Tottenham Hotspur FC The tournament can be made into an annual event based on the success of the inaugural version and made larger to include more teams from other states

Under-21 tournament
Rationale
What does Tottenham Hotspur FC stand to gain? Publicity across Maharashtra and India for sponsoring a local event with a social cause Great stage for Tottenham Hotspur FC to build brand awareness among university students and youth in Mumbai and Pune Opportunity to showcase merchandise and memorabilia What does Slum Soccer stand to gain? Their best players will receive training from Tottenham Hotspur FC thereby giving them better opportunities to pursue the sport in India Playing with regular university students and participating in a tournament which has a mainstream appeal will help improve the morale and confidence of the members of Slum Soccer teams

Expanding the Tottenham Hotspur FC & Slum Soccer partnership

Soccer Training Camps

Soccer Training Camps

Soccer camps to be held in Mumbai and one or two more cities Camps will be open to both students from local schools/universities as well as selected Slum Soccer players

What does Tottenham Hotspur FC stand to gain? Publicity across Maharashtra and India Great stage for Tottenham Hotspur FC to build brand awareness among university students and youth in Mumbai and Pune What does Slum Soccer stand to gain? Their best players will receive training from Tottenham Hotspur FC thereby giving them better opportunities to pursue the sport in India Playing with regular university students and participating in a tournament which has a mainstream appeal will help improve the morale and confidence of the members of Slum Soccer teams

Thank You