Submitted by K.Subani S.Ifjas Rahman S.Shenbaga Aishwarya I. M.B.A.

About acme pvt.ltd.

It was Established in 2000 by Mr. S. Arvind and Mr. S. Ramagopal, Madurai Acme Enterprises Private Limited has made a name for itself as one of the leading manufacturers and exporters of rubber components and products like rubber rollers, rubber door mats, rubber o rings, rubber cords, rubber insulation mats, rubber couplings, rubber diaphragms, rubber bellows, rubber extrusions, rubber beadings, rubber muffs and many more. Under the able and motivating leadership of our mentors, they have grown by leaps and bounds in a short span of these years. They manufacture rubber products and components as per various standards like ANSI/ISO/ASQ Q 9001-2000

Product Portfolio
They have gained immense expertise in the manufacturing quality rubber products and components. They manufacture and export:

Rubber Products: Rubber Rollers, Rubber Door Mats, Rubber Insulation Mats, Rubber Couplings, Rubber Diaphragms, Rubber Bellows, Rubber Extrusions, Rubber O Rings, Rubber Cords
Rubber Components: Molded Rubber Components, Anti Vibration Mountings, Rubber Beadings, Rubber Muffs

their rubber products and components are widely in demand because of their following features:
Flexibility Durability High performance Resistant to temperature Abrasive resistant Low maintenance cost Adaptable to various working environments Their rubber products and components are provided with customized solutions to suit the concerned industry specifications. their range includes rubber rollers, ebonite rollers, worm rollers, runners, branding pads, coupling bushes, diaphragms, trolley wheels, rubber spouts, skirt rubber, cords & beedings, bellows, muffs, sleeves, solid tyres, 'O' rings, gaskets, rubber extrusions, rubber mats and and many more products to the specification, these are provided as per client requirement.

Quality Assurance

Their ISO 9001:2000 certification shows the high quality standards of their rubber components and products. They conduct stringent quality tests as per the ISO standards for providing our clients with premium quality rubber products and components. Under their well defined quality pattern, they closely monitor every stage of our production process from raw material to the finished good. These parameters are performed on the following parameters: Tensile Elongation Compression Strength Compression Set Rebound Resilience Specific Gravity Durability Resistance to temperature and pressure These rigorous tests are performed as per ISO standards by their highly qualified quality inspectors.

Clients

They are always on the toes to ensure the complete client satisfaction. Their policies and guidelines are framed and implemented keeping in mind the clients benefits. They are fortunate to be the trusted and reliable supplier of the following well established companies: Srinivas Fine Arts Print Finish AVM Packaging Karur KCP Packaging India Cements TANCEM Anglo French Textiles Coats India Prakash Paper Mills Servalakshmi Paper Industries National Sugar Mills Modern Insulators Saravana Insulators Pioneer Miyagi Metal Powder Company Sundaram Industries

MARKETING AND ITS RELATIONSHIP WITH OTHER DEPARTMENTS

Marketing department
The marketing department in this company works effectively. They lead the company's other departments in developing, producing, fulfilling, and servicing products or services for their customers. Communication between departments is vital. The marketing department is headed by the marketing director M.R.SHYAM SUNDAR. Under his guidance there

 Those sixteen persons go to various places in and around Tamil Nadu to gather information. The company mainly focus on cost effectiveness, prompt delivery, quality service and quality goodds. Some customers are LOYAL to the brand, so they place their order to Rolling department.
Marketing personnal work on Promotional

activities like Media advertisement(NEWSPAPER & JOURNAL) and Positive word of mouth communication.

MARKETING AND ADMINISTRATION

They get orders from various industries ,they

execute the orders by conveying it to the Rolling department and Administration department. Administrative department prepare Job chart, and Communicate with production manager regarding the order requirements & specifications and plan accordingly to execute the order on time.

MARKETING AND FINANCE

The marketing department will need to work closely with

the finance department to ensure that:

There is an adequate budget to meet the needs for research, promotion and distribution The finance department have a whole organisation brief to ensure that all the business operates within its financial capabilities. They will want all departments to work within their allocated budgets. Like all departments, marketing may wish to overspend if profitable marketing opportunities emerge over the year. The marketing department is likely to concentrate on sales volume and building market share, while the finance department may be more focused on cash flow, covering costs and paying back investment as quickly as possible.

MARKETING AND HUMAN RESOURCE DEPARTMENT

The marketing department will need to work closely with the HRM to ensure that appropriate skills and staffing levels are in place to: Research and develop new product ideas Meet production targets Create an ambitious and competent sales team The HRM department will have many recruitment and training demands from across the organisation. It will have to balance its obligations to marketing with those to other departments.