BUSINESS INTELLIGENCE WITH MICROSTRATEGY

An Introduction To Business Intelligence With MicroStrategy

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Agenda

Overview of Business Intelligence MicroStrategy Introduction Some Case Examples Next Steps

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Business Intelligence Continues to Be a Top Business Investment Priority

November 2006, Data Overview The State Of Enterprise Software Adoption November 2006, Data Overview The The State Of Software InvestmentsState Of Enterprise Software Adoption

The State Of Software Investments

Figure I: Technologies That Will Have the Greatest Impact on Business over the Next Two to Five Years

2006, Forrester Research, Inc. Reproduction Prohibited 2006, Forrester Research, Inc. Reproduction Prohibited

The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

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The BI Platform is the Key Component of a Business Intelligence System

Custom BI Applications
Customer Analysis Product Management
Product Performance Analysis Market Basket Analysis Category Management

BI Applications
Reporting Dashboards OLAP Analysis Advanced Analysis Alerting

Customer Segmentation Customer Profitability Cross-sell / Up-sell

Supply Chain Management

Inventory Analysis Fulfillment Analysis Distribution Cost Analysis

Vendor Performance Analysis

Service Level Agreement Chargeback Analysis Relative Sales Analysis

Business Intelligence Platform

Financial Reporting Analysis

P&L Reporting Profitability Analysis Financial Compliance Analysis

Risk Analysis
Risk Management Portfolio Risk Analysis Fraud Detection

Sales Analysis
Store / Geographic Analysis Sales Pipeline Reporting Sales Perf. / Quota Reporting
ERP Systems Web Systems CRM Systems Data Warehouse Data Marts

Operations Analysis
Productivity Reporting HR Reporting Web Commerce Analysis

Data Warehouses and Operational Systems

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The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

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MicroStrategy Company Overview

Founded in 1989 Largest independent public BI vendor (NASDAQ: MSTR) In the Gartner Leader Quadrant for BI Platforms Selected by Forbes as one of the 100 Best Small Companies in 2007 Over 2 million business users at over 4,000 organizations Direct operations in 51 cities in 33 countries across the world Over 1,900 employees worldwide; 25% are dedicated to R&D $451M in FY2008 Revenue, 31 consecutive quarters of YOY revenue growth Over 60 patents pending or issued for MicroStrategy software

Atlanta Boston Chicago Dallas

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Denver Los Angeles New York San Francisco

Seattle Tampa Toronto Washington

Buenos Aires Mexico City Monterrey Sao Paulo

Barcelona Brussels Cologne Frankfurt

Johannesburg Munich Lisbon London Milan Paris Rome Stockholm Utrecht

Vienna Warsaw Zurich

Melbourne Seoul Singapore Sydney Tokyo

Charlotte Montreal

Copenhagen Madrid

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MicroStrategy is the Largest Independent Public BI Company

The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

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Independent BI Vendors Deliver Open Systems Benefits to Customers

Independent Open Systems

Best of Breed Stack Open Integration Vendor Leverage Innovation-driven

Conglomerate Closed Systems

Preselected Stack Proprietary Integration Vendor Lock-In Corporate Priority-driven

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MicroStrategy is Specifically Designed to Help Companies Easily Change Any of the Components of Their BI Stack

Companies can easily change any of these

Change J your Database Vendor Change J your Server OS and HW Change J your Web or App Servers Change J your Browser Change J add MDX Data Sources Change J your Enterprise Portal

without having to change any of these:

Report Designs J no change Metadata Structure J no change User Interface J no change System Admin J no change Command Scripts J no change Security Settings J no change

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Gartner Magic Quadrant Customer Survey: Survey of BI Customers in Support of the Gartner Magic Quadrant Analysis for BI Platforms

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BI Survey 7: BI Technology Rankings According to the BI Survey 7 The Largest Independent Survey of BI, Involving Over 1,900 Companies

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MicroStrategy is the Best Overall BI Technology According to the Most Recent Analyst Evaluations and Customer Surveys
Customer Survey Magic Quadrant Customer Survey
James Richardson 367 Companies 12 Core BI Capabilities March 2008

MicroStrategy #1

QlikTech #2

Oracle

#3
Applix #8

Cognos #4

Board #5

SAS #6

Microsoft #7

Bus. Obj. #9

IBI #10

Spotfire #11

Customer Survey
Nigel Pendse 1,901 Companies 58 Countries 17 Major Categories Feb 2008

MicroStrategy #1

Applix #2

IBI #3

Microsoft AS #4

Hyperion #5

Microsoft RS #6

Cognos AS #7

Cognos RS #8

Bus. Obj. #9

SAP #10

B.O. Crystal #11

Analyst Evaluation & Customer Survey

Daan Van Beek Norman Manley 70 Evaluation Criteria Nov 2007

MicroStrategy #1

IBI #2

Oracle #3

SAS #4

Hyperion #5

Microsoft #6

Cognos #7

Bizzcore #8

Bus. Obj. #9

SAP #10

Actuate #11

Analyst Evaluation BI Platform Capabilities Rating

Kurt Schlegel Bhavish Sood 12 BI Capabilities 220 Distinct Criteria April 2007

MicroStrategy #1

Oracle #1 tie Bus Obj. #7

IBI #1 tie QlikTech #8

Cognos #4

SAP #5

Hyperion #6

Panorama #8

Microsoft #10

SAS #11

Analyst Evaluation
Cindi Howson Hands-on testing 100+ Criteria Tested May 2008
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MicroStrategy #1

Bus. Obj. #2

Cognos #3 tie QlikTech #8

SAS #3 tie

Oracle #3 tie

IBI #6

Microsoft #6 tie

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What Makes MicroStrategy Architecture Different? MicroStrategy is Based on Relational OLAP (ROLAP)

ROLAP
High Interactivity High Analytics

Highest Data Scalability

Relational OLAP
OLAP Products
MicroStrategy delivers:
(High Interactivity with High Scalability)

Highest User Scalability Highest Performance at Scale Sophisticated Analytics Lowest Cost to Operate and Maintain (lowest TCO)

Low Interactivity

Low Analytics

Ideal for Data Warehousing Relational Reporting Products Very Rapid Report Creation Superior End-user Self-service

Low User Scale Low Data Scale

High User Scale High Data Scale

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MicroStrategy is Used By Leading Companies Across All Industries for Their Most Demanding Business Intelligence Applications
Retail
7 of the Top 10 Global Retailers 3 of Top 5 Global Food and Drug Stores

Financial Services
7 of Top 10 Global Commercial Banks 4 of Top 5 Diversified FSI 4 of Top 5 Global Insurers

Pharmaceuticals
9 of Top 10 Global Pharmaceutical Companies 8 of the Top 10 Healthcare Companies

Communications
8 of Top 10 Global Telco Companies

Manufacturing
7 of Top 10 Global Manufacturing Companies

Consumer Packaged Goods

5 of Top 7 Global Consumer Packaged Goods Companies

Governments
Covering Federal, State, and Local Government Entities

Other Major Companies

Leading Internet, Travel and Transportation Companies 13
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MicroStrategy Customers in Retail Include:

MicroStrategy is Used at 7 of the Top 10 Global Retailers MicroStrategy Supports over 300 Retail Companies Across 22 Countries

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Aeropostale Ahold American Signature, Inc. Applebee's International Inc. Barnesandnoble.com Belk Borders Group, Inc. Charming Shoppes Circuit City Stores The Container Store Corporate Express CSK Auto Corporation Darden Restaurants Davids Bridal Dick's Sporting Goods eBay Eckerd Fnac Food Lion GUESS?, Inc. Hannaford Bros. Co. Hard Rock Cafe Harris Teeter

Hudson's Bay Company KB Toys, Inc. Limited Brands Liz Claiborne Lowe's Companies, Inc. McDonalds Austria METRO Group Michaels Stores Micro Electronics Inc. Netflix O'Reilly Automotive Pacific Sunwear Petco Animal Supplies PF Chang's Priceline Raley's Sainsburys Shoppers Drug Mart Inc. Stage Stores Starbucks Corporation Victoria's Secret, Inc. Yahoo! Zavvi (Virgin Retail)

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MicroStrategy is the Global Standard in Retail

High Data Scale Data scalability in the multi-terabyte range required by retail analysis is only possible with the MicroStrategy ROLAP architecture
Lowes Companies
Building Strong Revenues Applications Operations Management, Merchandise Management, and Inventory Management, Supply Chain Management Deployment Database: Teradata DB Size: 20 Terabytes Users: 3,500 Active Employees and Vendors Interface: Web, E-Mail Architecture: Intranet, Extranet
Lowe's is the second-largest home improvement retailer in the world. Lowe's employees from multiple business areas use MicroStrategy to manage inventory, improve margins, review market specificity, and identify sales opportunities.

Hallmark
Supporting Multiple BI Applications at Scale Applications: Campaign Analysis, Consumer Transaction Analysis, Sales Analysis, Shipments / Invoices, Systems Management & Performance, Seasonal Inventory Deployment: Database: Teradata, Oracle Database Size: 2.5+ TB Users: 1,000 Interactive Users and 140 Power Desktop Users
Based on previous successes, Hallmark is expanding its use of Business Intelligence and specifically MicroStrategy into new areas of Financial and Retail Analysis.

Sophisticated Analyses and Calculations Complex retail analysis such as market-basket is well supported by MicroStrategy

High User Scale Deployment to 1,000s of users in distributed stores and to the external supply chain requires full-function web interface with no download.

Corporate Express
2007 TDWI Best Practices Award Winner in Predictive Analytics Applications: Market Basket Analysis, Marketing Analysis, Predictive Analytics, Sales Analysis Deployment: Database: Netezza DB Size: 8 TB Users: 10,000+ Architecture: Intranet, Extranet
Corporate Express, a 2007 TDWI Best Practices Award Winner, is using its market basket application to track the baskets of all of its online customers, and can identify which SKUs are most profitable or poor performers when purchased in combinations.

METRO Group
Improving Retail Business Processes with a Massive, Worldwide Solution Applications Operations Management, Sales Analysis, Product Analysis, Supply Chain Management Deployment Database: Teradata DB Size: 36+ Terabytes Users: 2,500+ Users
METRO supports numerous analytical applications and thousands of users, as well as applications that support operations across 28 countries. Through the application of BI, METRO has achieved improved promotion effectives, reduced advertising costs, and higher customer profitability and loyalty.

Complex Relationships Many-to-many relationships and nonaggregate metrics, essential for retail analysis are natively supported in MicroStrategy

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MicroStrategy Customer Applications in Retail

Category Management
Assortment Optimization Category Contribution Category Scorecards Item Definitions Market Comparison Pricing Modules Role Analysis Season Changeover Share of Shelf SKU Rationalization Vendor Performance

Loss Prevention
Backorders Cancels Distribution Shrink Hot Customer Hot Staff Hot Stores Markdowns Natural Losses Return Rates Shrink Analysis Vendor Rationalization

Market Basket
Attachment Rates Basket-Register Correlation Brand Switching Core Item Frequency Core Items Customer Loyalty Demographic Baskets In-Basket Price Items per Basket Revenue Contribution Shopper Penetration

As a result of using the MicroStrategy platform, Lowe's is realizing significant benefits through improved merchandising decisions, more timely responses to information requests, cost reduction initiatives, enhanced employee productivity, and better service to our customers." -Steve Stone Senior Vice President and Chief Information Officer , Lowe's Companies

Merchandise Management
Department Contribution In Stock % Inventory Turns Lineal Feet Mark Down % Pull-Through Reallocations Seasonal Buying Sell-Through Weeks of Supply Vendor Rationalization

Marketing Analysis
Ad Blocks Channel Share Coupon Distribution End-Cap Efficiency Feature vs. Display Grand Openings Market Share Marketing Areas Price Points Promo Lift Seasonal Events

Store Operations
Asset Turnover Comp Store Sales Competitor Stores Front Store Sales Inventory Turnover Labor Cost Analysis Reallocation / DSD Register Usage Analysis ROA Sales & Margin Sales / Square Foot

eBay selected MicroStrategy because of its exceptional user scalability and its ability to support advanced reporting and analysis. MicroStrategy also provides excellent query performance with our rapidly growing multi-terabyte data warehouse. -Brad Peterson CIO, eBay

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Key BI Characteristics:
INDUSTRY: BUSINESS USERS: BI COMPONENTS: OPERATING ENV.: DATABASE: CUSTOMER SINCE: APPLICATIONS: Retail; Grocery 12,000+ ~15 Base Reports 16 CPUs at 750 MHz Moving from Teradata to HP NeoView; 24+ TB 1999 Sales Performance Analysis Customer Satisfaction Analysis Mystery Shopper Reporting Employee Satisfaction Analysis Market Basket Analysis Category Management

Improving Sales through Improved Customer Service and Employee Satisfaction

Business Use:
More than 12,000 people in Sainsburys stores receive reports via e-mail every week that contain sales metrics, inventory metrics, and peer benchmark between like-stores Store Managers are constantly challenged to refine their operations to improve their peer-wise rankings Buyers and Merchandisers at Corporate HQ perform global category management, improving product mix and promotions

Business Benefits:
By focusing on customer satisfaction, product availability, and employee satisfaction, Sainsburys marketplace image has been enhanced Sainsburys profitability is higher than most competitors

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The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

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Key BI Characteristics:
INDUSTRY: BUSINESS USERS: BI COMPONENTS: OPERATING ENV.: DATABASE: CUSTOMER SINCE: APPLICATIONS: Retail 2,000+ 33,500 Reports; 19,600 Business Metrics Windows 2000/2003 Oracle 9i; 6+ TB 2002 Merchandise Analysis Transportation Management Warehouse Management

Enhancing Profitability and Expanding the Business Through Optimized Inventory and Sales Analysis

Business Use:
PetSmart uses MicroStrategy to manage daily operations at each of its stores across the United States. Every day, PetSmart executives, regional managers, marketers, and inventory managers use MicroStrategy dashboards to gauge the profitability of products and services and better manage inventory. PetSmart has reduced stock-outs, enhanced oversight of store performance, and increased revenue from PetSmarts services business.

Business Benefits:
Upper management has easy, constant access to key sales metrics, leading to faster, more informed decisions More efficient inventory control and management Substantial business growth attributed to better decision making and insight

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Key BI Characteristics:
INDUSTRY: BUSINESS USERS: OPERATING ENV.: DATABASE: CUSTOMER SINCE: APPLICATIONS: Retail 10,000 and growing Linux Netezza (8+ TB); Oracle 10g (10+TB) 2005 Customer Retention Customer Extranet Market Basket Analysis Sales Analysis Revenue Forecasting Customer Profitability Analysis

Applying BI to Many Aspects of the Business to Improve Profitability, Sales Performance, and Customer Experience

Business Use:
MicroStrategy used to monitor and analyze business performance at the corporate and divisional levels Corporate Express customers view purchase history and backlog using at-aglance dashboards and standard reports

Business Benefits:
Using BI, Corporate Express has seen that the average order size doubles when the appropriate, complementary product is offered to a customer. In June 2007, Corporate Express received the 2007 Best Practices Award for Predictive Analytics from The Data Warehousing Institute

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DEMONSTRATION of MicroStrategy Dynamic Dashboards

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Companies Replace Cognos Applications with MicroStrategy

Accumulated a Piecemeal Architecture

IBM / Cognos

Suffers Performance Problems at Scale Requires an Excessive Number of IT Staff and Servers

MicroStrategy replaced 2,000 Cognos users and became the enterprise BI standard Cognos could not provide self-service end user reporting MicroStrategy reduced IT effort by 24 people, saving $2+ million per year

Starbucks Corporation

MicroStrategy replaced 1,000 Cognos users, extending to 15,000 over 3 years Cognos platform was deemed not stable enough for enterprise-wide deployment Cognos suffered performance problems, requiring ever more hardware to compensate

MicroStrategy replaced 5,200 Cognos users, extending to 30,000 over 4 years Cognos required an excessive number of one-off reports to be designed by IT MicroStrategy was able provide more robust end-to-end extranet security

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Companies Replace Microsoft BI Applications with MicroStrategy

Large Disparate Collection of Tools and Servers

Microsoft / ProClarity

Programming-intensive that Requires a Large IT Staff Unproven for Enterprise Deployments

Defeated Microsoft for key extranet applications to more than 2,000 insurance brokers While Microsoft technology was low cost, it would require extensive IT effort MicroStrategy technology was judged to have superior analytic breadth, shorter development cycle time, and better integration with 3rd party mapping technologies

Replaced 1,000 ProClarity users due to Microsofts lack of self-service Microsoft could not provide the required user scalability and performance Microsoft was too difficult to deploy, required too many IT personnel to administer

MicroStrategy provided superior usability for the business end users MicroStrategy provided more comprehensive charting and dashboard functionality Microsoft was more expensive than anticipated with a complex BI stack

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Companies Replace Business Objects Applications with MicroStrategy

Cannot Provide All Business Analytics

SAP / Business Objects

Has Performance Problems at Scale Accumulated a Piecemeal Architecture

Business Objects could no longer scale to the new Petabyte-levels in eBays Teradata DW Bus Objects was experiencing increasing performance problems as it grew over 2,500 users eBay was able to reduce the number of report designs by 75% using MicroStrategy

Business Objects was unable to prove that it could support McDonalds worldwide restaurant operations, including over 30,000 stores and an expected 77,000 queries per week McDonalds was able to implement a shared BI environment in which divisions could independently create their own reports in close coordination with enterprise-wide standards

MicroStrategy replaced Business Objects on the desks of over 1,750 La Poste employees La Poste users received a superior user interface and easier self-service with MicroStrategy La Poste was able to redeploy IT staff because fewer were required with MicroStrategy

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Companies Replace Oracle BI Applications with MicroStrategy

Oracle / Siebel / Hyperion

Piecemeal Architecture With Difficult Migrations Ahead Requires Excessive IT Resources to Create Reports and to Administer Unproven for Large User Populations and Large Data Volumes

Chose MicroStrategy over Oracle for an enterprise-wide deployment of 7,000 users Oracle could not provide a full range of BI functionality from a single Web interface MicroStrategy provided a self-service enterprise-scale solution with lowest TCO

MicroStrategy chosen as corporate standard, with initial rollout to 3,700 users MicroStrategy self-service offered a 10x reduction in reports compared to Oracle MicroStrategys centralized administration minimized the amount IT resource needed

Chose MicroStrategy over Oracle for a 6,000 user installation and as the enterprise standard Sherwin Williams needed a technology that has been thoroughly field proven for a broad range of possible future needs and thus would require the least amount of expertise and effort

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Let us show you what MicroStrategy can do for you

Receive a detailed technical briefing and demonstration from a Sales Engineer

SEE MORE

Speak directly to some existing MicroStrategy customers Attend a MicroStrategy Symposium near you

Get a set of Industry Case Studies Speak to an Industry Analyst Get a set Analyst Summaries of BI Technologies

LEARN MORE

Get the whitepaper on the Open Systems Advantage Get our whitepaper that compares MicroStrategy to other BI technologies Get our whitepaper on Minimizing Total Cost of Ownership of BI Get a copy of the MicroStrategy Architecture book

Attend a free hands-on class that provides an Introduction to BI with MicroStrategy

TRY IT

Conduct a proof-of-concept using your data delivered through MicroStrategy BI Download the Evaluation Edition of the MicroStrategy software

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Extra Slides

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MicroStrategy Supports All 5 Styles of BI from a Single Organic Architecture

Desktop Browser s Portals Mobile Office e-Mail

Unified UI

UNIFIED WEB INTERFACE

Scorecards & Dashboards

Advanced Analysis & Ad-hoc

Alerts & Proactive Notification

Reporting

OLAP

All 5 Styles of BI

Plug-n-Play Modules Integrated Backplane Services Oriented Architecture All Data Sources
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Unified Business Model

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MicroStrategy 8 - Product Architecture

Interactive Reporting, Analysis, Scorecards & Dashboards Design & Administration
Web Browsers
MicroStrategy Desktop MicroStrategy Architect Integrity Manager

Alerting & Proactive Notification

Portals

Web Services

Microsoft Office
MicroStrategy Office

RIM Blackberry
MicroStrategy Mobile

E-Mail

File Servers

Printers

MicroStrategy Web

MicroStrategy Narrowcast Server

Object Manager

Command Manager Enterprise Manager MicroStrategy SDK MicroStrategy BIDK

MicroStrategy Report Services

MicroStrategy Intelligence Server

MicroStrategy OLAP Services

MicroStrategy Clustering Option

Relational Data Warehouses

   

Oracle DB2 SQL Server Sybase

   

Teradata Informix NonStop Netezza

Operational DBs and Non-Relational Data (Excel, CSV, ERP)

Cube Databases
  

SAP BW Hyperion Essbase Microsoft AS

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BI Product Survey: Evaluation and Survey Conducted by Passioned International, a Leading BI Analyst Firm in the Netherlands

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Gartner BI Platform Capability Evaluation: Comprehensive, Point-by-point Evaluation of all Major BI Products

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The BI Scorecard: Comprehensive Hands-on Evaluation of BI Products by Cindi Howson, Author, Industry Analyst, and President of ASK

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MicroStrategy Customers Have Many BI Applications and Thousands of Users, Often on a Single, Shared Instance of MicroStrategy
36 Applications 17 Applications 17 Applications 20 Applications >20 Applications 28 Applications 18 Applications 30 Applications 35 Applications 30 Applications
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2,000 Users 3,500 Users 3,500 Users 3,000 Users 2,500 Users 20,000 Users 4,500 Users 10,000 Users 30,000 Users 1,700 Users

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MicroStrategy Customers Come from Every Industry, Because Every Industry Has Leaders with Enterprise BI Strategies

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Mid-Size Companies in Every Industry Choose MicroStrategy for their BI Applications

Retail Two-Thirds of all the Retailers in FORTUNEs Global 500 3 of Top 5 Global Food and Drug Stores Financial Services 4 of Top 5 Diversified FSI 7 of Top 10 Global Commercial Banks 4 of Top 5 Global Insurers

Information, Media, Tech 7 of Top 7 Global Media Companies Major Information Providers

Pharma / Healthcare 9 of Top 10 Global Pharmaceutical Companies 8 of Top 10 Healthcare Companies

Other Industries Other Leading Global Companies

MicroStrategy s BI Platform provides the integrated infrastructure to support the unique requirements of every industry with an easy-to-use Web interface and centralized administration.
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The Most Recent Analyst Evaluations and Customer Surveys All Show that MicroStrategy is the Best Overall BI Technology
BI Platforms User Survey
Magic Quadrant Customer Survey

James Richardson Details 367 organizations perceptions of the relative strengths of their installed BI platform functionality across 12 core BI capabilities intended to help BI evaluators match their requirements to the relative profiles of available BI platforms. Updated March 2008

The BI Survey
Nigel Pendse The world's largest independent survey of BI and Performance Management users with over 1,900 respondents across 58 countries . Provides insights into actual BI implementation experiences as well as the usage patterns and technical characteristics of BI products. Published Feb 2008

The Business Intelligence Product Survey 2007

Daan Van Beek, Norman Manley The leading Dutch research and consultancy group surveyed the BI market evaluating major BI vendors across more than 70 detailed BI criteria including usability, functionality and security. Published Nov 20007.

Business Intelligence Platform Capability Matrix

BI Platform Capabilities Rating

Kurt Schlegel, Bhavish Sood Gartner defines the 12 core BI platform capabilities with 220 distinct criteria and evaluates BI platform products based on each. Updated April 2007

The BIScorecard Summary

Cindi Howson Cindi Howsons hands-on product rating review that grades leading BI vendors across seven major functional areas and over 100 detailed criteria. Updated May 2008
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Extra Caselets

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The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

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Key BI Characteristics:
INDUSTRY: BUSINESS USERS: BI COMPONENTS: OPERATING ENV.: DATABASE: CUSTOMER SINCE: APPLICATIONS: Retail 425+ 500 Reports/month; 1,120 Total Metrics Windows 2000 Oracle 9; 11+ TB 2001 Retail Cost Analysis & Inventory Planning Store Performance Analysis Asset Protection & Loss Prevention

Business Use:

Analyzing Brand Costs and Sales Trends to Optimize Retail Purchasing and Enhance Revenue

Planners, Merchandise Managers, and Buyers analyze Cost of Goods Sold (COGS) and Gross Margin to optimize merchandise purchasing, inventory allocation, and distribution Track and monitor retail sales at the store and product SKU levels, across all brands Analyze asset protection and loss prevention across the entire enterprise

Business Benefits:
Foot Locker is improving merchandise purchasing and inventory management by analyzing costs, sales forecasts, trends, and performance across each of its brands Easy access to reliable data is enabling Foot Locker to detect issues earlier and make informed business decisions every day.

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The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

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Key BI Characteristics:
INDUSTRY: BUSINESS USERS: BI COMPONENTS: DATABASE: CUSTOMER SINCE: APPLICATIONS: Consumer Packaged Goods; Retail 100+ 600+ Base Reports Oracle 10g; 1+ TB 2000 Retail Sales Analysis Accessory Product Analysis Wholesale Sales Analysis

Business Use:
Guess?, Inc. uses MicroStrategy to more easily and efficiently manage its day-to-day operations and analyze its retail sales, purchase orders, and inventory Executive, Finance, and Store Operations departments manage day-to-day operations by analyzing sales trends, comparative sales, and profit margins Retail Buying Office researches historical trends and manages inventory, sales, and open orders to optimize buying plans and inventory allocation

Gaining Valuable Insight into Retail Sales Trends and Performance

Business Benefits:
The easy-to-use MicroStrategy ad-hoc environment is allowing employees to stay up-to-date on inventory and sales trends, leading to better business decisions across the enterprise Executives can obtain an at-a-glance view of sales trends and key performance indicators End users are benefiting from faster, more intuitive analytical reporting

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The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

CONFIDENTIAL

Key BI Characteristics:
INDUSTRY: BUSINESS USERS: OPERATING ENV.: DATABASE: CUSTOMER SINCE: APPLICATIONS: Consumer Packaged Goods; Retail 1,100+ Windows 2000 Teradata, Oracle; 2.5+ TB 2001 Corporate Store Dashboard Retail Merchandising Inventory Analysis Product Mix Analysis Campaign Analysis Consumer Transaction Analysis Sales Analytics

Business Use:

Deploying Multiple BI Applications to Allow Analysis at all Levels of the Business

Executives can regularly monitor a dashboard containing overall store performance metrics including total sales, comp stores, retail inventory, gross margins, SKU velocity, SKY efficiency Merchandising managers view reports containing sales reports of top 50 products by time period (this year vs. last year) as well as revenue, inventory, margin, and total units

Business Benefits:
We use the Corporate Store Dashboard to run our business. Managers have better access to inventory planning by understanding the total company contribution All users can get to the answers faster

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The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

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Key BI Characteristics:
INDUSTRY: BUSINESS USERS: DATABASE: CUSTOMER SINCE: APPLICATIONS: Retail 15,000+ IBM DB2; 54+ TB 2006 Vendor Sales Performance Supply Chain Analysis Store Sales Analysis Customer Analysis Expense Management

Business Use:

Providing Store Managers and Suppliers with Key Sales and Supply Chain Information

This Retail customer uses MicroStrategy to maximize revenue and enhance its relationships with the many vendors that supply products to stores Vendors, Store Managers, and others access MicroStrategy reports via an extranet portal to gain insight and make more informed decisions on product promotions, positioning, and supply chain optimization Store Managers monitor store sales performance on and make adjustments as necessary

Business Benefits:
Store Managers are able to better gauge store performance and make improvements Vendors have more insight into product performance and supply chain Vendors can enhance profitability by identifying under-performing products and developing promotions

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The Information Contained In This Presentation Is Confidential And Proprietary To MicroStrategy. The Recipient Of This Document Agrees That They Will Not Disclose Its Contents To Any Third Party Or Otherwise Use This Presentation For Any Purpose Other Than An Evaluation Of MicroStrategy's Business Or Its Offerings. Reproduction or Distribution Is Prohibited.

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