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AGGREGATE DEMAND
Aggregate demand planned expenditure for goods and services in the economy. =C+I+G+(X-M) C :consumer expenditure of goods and service. I : gross domestic fixed capital formation. G : general government final consumption. X : export of goods and services. M : import of goods and services.
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CASE STUDY:
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CASE STUDY: The U.S. recession of 2001 SHIFT IN DEMAND CURVE DUE TO UNEMPLOYMENT
Unemployment rates rose from 4%(Dec 2000) to 5% (Aug 2001). Inflation rate at the time was about 2.5%, and in June 2000, there were 11 rate cuts in 2001, and the inflation rate at the end of that year at 1.5%
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A D
4% Dec 2000
5% Aug 2001
Unemployment Rate
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If households become more optimistic about their future incomes, they are likely to increase their current consumption. (The Interest-Rate Effect)
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a. The lower the price level, the less money households need to buy goods and services. b. When the price level falls, households try to reduce their holdings of money by lending some out (either in financial markets or through financial intermediaries). c. As households try to convert some of their money into interest-bearing assets, the interest rate will drop. d. Lower interest rates encourage borrowing firms to borrow more to invest in new plants and equipment and it encourages households to borrow more to invest in new housing. e. Thus, a lower price level reduces the interest rate, encourages greater spending on investment goods, and therefore increases the quantity of goods and services demanded.
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If firms and households in other countries buy fewer U.S. goods or if firms and households in the United States buy more foreign goods, net exports will fall, and the aggregate demand curve will shift to the left.
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CHANGES IN INVESTMENT
Investor bid up the stock prices, particularly of high tech companies. Investor became optimistic about investing in information technology.
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CASE STUDY:
1996
1997
1998
1999
2000
2001
2002
2003
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During 2001 and 2002 several major corporations, including Enron and WorldCom were found to have mislead the public about their profitability. Reduced stock prices, discouraged investor to investment. Resulted the stock market to further depressed aggregate demand.
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