H&M : Marketing Strategies

H & M Hennes & Mauritz AB (operating as H&M) is a Swedish retail-clothing company, known for its fast-fashion clothing offerings for women, men, teenagers and children. The design team in the company s Sweden office controls the steps of production from merchandise planning to establishing specifications, and production is outsourced to approximately 800 factories in Europe and Asia.

Marketing Strategies :
 ability to cater to subtle differences in tastes and preferences .  the strategy of supplying only those clothes that would appeal to the citizens of a particular country or region has elevated H&M almost to the status of a myth in marketing.  H&M would have had to invest huge amounts if it went about designing dresses for each country on its own, so it took the most prudent way out of this crisis by entering into joint ventures with renowned retailers like Gap.

 dropped Kate Moss late in 2005 when allegations regarding drug abuse surfaced. the company slots its customers into two distinct categories practical consumers and fashionable and trendy consumers . never refrains from surprising the consumer (entered into a partnership with Karl Lagerfield)

 H&M doesn't own any factories, but it has a detailed code of conduct that suppliers must sign, as well as team of quality controllers who call upon these suppliers unannounced, to enforce the code. Only transport is contracted out, otherwise H&M controls each step of the process, acting as importer, wholesaler and retailer.

 Do consumers treat H&M as Mcfashion?