Survey of Cambodian Public Opinion

International Republican Institute July 27 August 31, 2007, Part II

Detailed Methodology
Face-to-face interviews were conducted July 27 August 31, 2007, by the Center for Advanced Studies (CAS) based in Phnom Penh, Cambodia. The sample size of 2,000 is representative for Cambodian population older than 18 by gender, age, education and province. (demographics are detailed on slide 3) Respondents were disqualified if they or any member of their family was employed as a journalist or editor in one of the media outlets; an employee of a political party; a member of municipal or town council, provincial assembly or national parliament; a member of municipal, town or provincial government; an employee of one of the ministries, the government or the parliament; an employee of a public relations agency or marketing agency; or an employee of an agency or institute for marketing and public opinion research. The poll surveyed a nationwide random, three-stage stratified Simple Random Sampling Without Replacement sample. In the first stage, the sample was stratified by 22 provinces. In the second stage, the sample was further stratified by household. In the third stage, the sample was stratified by sex. Additionally, respondents within each settlement where identified by a random selection of street addresses and the random walk method for households. Upon random household selection, respondents in each household were chosen based on the next birthday method. The margin of error is +/- 2.8 percent with a response rate of 96 percent. The nationwide poll included all provinces and municipalities except Mondulkiri and Kep.

Demographics in Brief
Sample representative of 22 Cambodian provinces Urban sample accounts for 18 percent of respondents and rural respondents made up the remaining 82 percent Male-to-female ratio of 50 percent to 50 percent Ethnic distribution: Khmer (96%), Other (4%) Age distribution: 18-24 (15%), 25-29 (15%), 30-39 (22%), 4049 (25%), 50-59 (14%), 60-69 (7%), 70+ (2%) Education level: none (19%), primary (53%), secondary level 1 (19%), secondary level 2 or higher (8%) Stated monthly family income: up to $5 (4%), $5 to $10 (6%), $10 to $20 (15%), $20 to $50 (36%), $50 to $100 (23%), $100 to $300 (14%), more than $300 (3%)

Index
Release codes
Grey bar at top: Not for release Yellow bar at top: Will be released to public later

Common Abbreviations
CPP: SRP: FCP: NRP: HRP: Cambodian Peoples Party Sam Rainsy Party FUNCINPEC Norodom Ranariddh Party Human Rights Party

Slide titles
Questions posed to Cambodians in italics Further analysis in plain text

Topics in this Poll

Media
Sources of information Television stations Radio stations Voice of Democracy (radio program) Information from TV and radio Youth Leadership Challenge (TV program)

USAID Follow-up to questions about Presentation 1 of August poll

Media
Sources of information
Radio stations Voice of Democracy Information from TV and radio Youth Leadership Challenge (TV show)

What is your primary source of information?

Radio 42%

Word of Mouth 13%

Newspaper 2% Internet 0% None/Don't Know 4%

TV 40%

What is your primary source of information? (by monthly family income)

60% 50% 40% 30% 20% 10% 0% up to $5 $5.01 to $10 $10.01 to $20 $20.01 to $50

Radio

TV

Word of Mouth

Newspapers
$50.01 to $100 $100.01 to $300

Internet
over $300

Monthly Family Income

What is your primary source of information? (by sex)

48% 43% 37% 35% Men Women

15% 10% 3% 1% TV Radio Word of Mouth Newspapers 0% 0% Internet

What is your primary source of information? (by 5-year moving average age)
70% 60% 50% 40% Newspapers 30% 20% 10% 0% 20 30 40 50 60 70 Internet Word of mouth TV Radio

Age

Conclusions Media: Sources of Information

Radio and TV top media to reach all Cambodians
Radio: poor, men, late 20s, 40-60 TV: wealthy, women, early 20s, 30-40 Word of Mouth: poorest, women

Party support by media source of info

TV: CPP & undecided voters Radio: other party voters (esp. HRP & SRP)

Internet irrelevant as mass media (so is print)

Only used by educated youth in Phnom Penh

Recommendations Media: Sources of Information Consider internet only for donors and nobody else
JW5

Slide 12 JW5 say who each recommendation is for

John Willis, 12/28/2007

Media
Sources of information

Radio stations
Voice of Democracy Information from TV and radio

What radio stations do you listen to most?

0% FM 103 FM 105 FM 95 Radio Free Asia FM 96 FM 102 Voice of America FM 103.5 (Banteay Mean Chey) 6% 4% 4% 4% 2% 2% 3% 3% 4% ` 5% 12% 11% 8% 3% 7% 5% 1st most listened-to station 2nd most listened-to station 10% 15% 7% 20% 25% 30%

Pursat Radio 2% 1% FM 100 (PP) 2% 1% FM 98 2% 2% Other None

15% 27%

12%

1st or 2nd most listened-to radio station (by monthly family income)
35%

FM 103
30% 25% 20% 15% 10% 5% 0% up to $5 $5 to $10 $10 to $20 $20 to $50 $50 to $100 $100 to $300 over $300

FM 105 FM 95 Radio Free Asia FM 96 FM 102 Voice of America

Monthly Family Income

1st or 2nd most listened to radio station (by level of education)

25%

FM 103
20%

FM 105 FM 95 Radio Free Asia FM 96

15%

10%

5%

FM 102 Voice of America

0% None Primary Secondary level 1 Secondary level 2+

Level of Education

1st or 2nd most listened to radio station (by sex)

21% 20% 17% 12% 17% 14% 12% 9% 6% 6% 9% 7% 5% 11% Man Woman

FM 103

FM 105

FM 95

Radio Free Asia

FM 96

FM 102

Voice of America

Conclusions Media: Radio stations

Top-tier radio
103: CPP 105: wealthy, strongest for HRP, weakest for CPP 95: less educated, strongest for CPP

Second-tier radio
RFA: wealthy, strongest for SRP 96: CPP 102: most balanced audience by party support VoA: strongest for NRP

Hard news and political stations less attractive to women

RFA, VoA, FM 105

Media
Sources of information Radio stations

Voice of Democracy
Information from TV and radio

How often do you listen to Voice of Democracy radio broadcasts?

Don't listen to Radio, 11% Don't know that VoD exists, 5% Every day, 9%

Once a week or more, 16%

Once a month or more, 9% Once every few months, 4% Never listen to VoD, 39% Only one time ever, 1% Don't know, 6%

How often do you listen to Voice of Democracy radio broadcasts? (by monthly family income)
60% Monthly Weekly Daily 40% 10% 9% 20% 7% 5% 4%
up to $5

11% 8%

9%

8% 21% 26%

13% 8%
$5 to $10

14%

16%

15%

9%
$10 to $20

9%

9%

10%
$100 to $300

8%
$300 or more

0%

$20 to $50 $50 to $100

How often do you listen to Voice of Democracy radio broadcasts? (by province)
0% Banteay Meanchey Battambang Kampong Cham Kampong Chhnang Kampong Speu Kampong Thom Kampot Kandal Koh Kong Kratie Phnom Penh Preah Vihear Prey Veng Pursat Rattanakiri Siem Reap Sihanoukville Stung Treng Svay Rieng Takeo Uddar Meanchey Pailin CAMBODIA 10% 20% 30% 40% 50% 60%

5% 3% 3% 17% 9% 9% 8% 8% 6% 14% 5% 8% 22% 1% 17% 9% 11% 7% 4% 23% 25% 6% 6% 13% 10% 13% 30% 31% 16% 26% 5% 11% 8% 3% 6% 6% 3% 12% 8% 3% 3% 6% 6% 25% 5% 21% 10% 10% 9% 6% 6% 6% 6% 9% 16% 9%

Daily Weekly 13% 28% 25% 12% 13% 14% Monthly 7%

19%

How often do you listen to Voice of Democracy radio broadcasts? (by province)
0% 10% 20% 30% 40% 50% 46% 10% 28% 11% 2% 9% 60% 70% 7% Unaware Never Listen No Radio 80% 90% 23% Banteay Meanchey 42% Battambang 11% 29% Kampong Cham 46% Kampong Chhnang 29% 14% Kampong Speu Kampong Thom 2% 46% Kampot 6% 57% Kandal 33% 1% Koh Kong 25% 13% Kratie 8% 31% Phnom Penh 3% 21% 10% 38% Preah Vihear 37% 2% Prey Veng 8% 52% Pursat 13% 13% Rattanakiri 13% 46% Siem Reap 69% Sihanoukville Stung Treng 31% 19% Svay Rieng 58% Takeo 2% 50% 9% 50% Uddar Meanchey 50% Pailin 39% CAMBODIA 5%

19%

8% 50% 2% 9% 1% 16% 6% 31% 11%

Conclusions Media: Voice of Democracy audience

Most of country aware VoD exists 1/3 of country listens at least once/month

Successful in its mission to balance media

JW2

Slide 24 JW2 check this

John Willis, 12/28/2007

Recommendations Media: Voice of Democracy Cash in on very desirable demographic

Sell programming and ads at market rates

Convert occasional listeners to daily

Room for growth in Phnom Penh (wealthy)

New listeners
Build Awareness: Siem Reap, Oddar Meanchey, Kg. Thom Better Signal: Pailin, Banteay Meanchey, Preah Vihear

Media
Sources of information Radio stations Voice of Democracy

Information from TV and radio

How much information do you receive about the following topics on television?
too much information the right amount of information not enough information 32% 28% 16% 24% 14% 10% 2% about government activities about ruling political parties Topic on Television about opposition political parties 32% 54%

How much information do you receive about the following topics on the radio?
too much information the right amount of information not enough information 32% 28% 29% 24% 17% 19% 15% 9% 42%

about government activities

about ruling political parties Topic on Radio

about opposition political parties

Receiving not enough information on TV and radio

54% Television Radio 32% 32% 32% 42% 29%

about government activities about ruling political parties Topic

about opposition political parties

How much information do you receive about what the government is doing on the radio? (by frequency of listening to VoD)
50% 45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Daily Weekly Monthly Infrequent Never Frequency of VoD Listening not enough on radio the right amount on radio too much on radio

How much information do you receive about ruling political parties on the radio? (by frequency of listening to VoD)
45% 40% 35% 30% 25% 20% 15% 10% 5% 0% Daily Weekly Monthly Infrequent Never Frequency of VoD Listening not enough on radio the right amount on radio too much on radio

How much information do you receive about opposition political parties on the radio? (by frequency of listening to VoD)
60% 50% 40% 30% 20% 10% 0% Daily Weekly Monthly Infrequent Never Frequency of VoD Listening not enough on radio the right amount on radio too much on radio

Conclusions Media: Information from TV and Radio Cambodians want more information about government and all political parties
Large desire for information about opposition parties Radio doing better job than TV

Voice of Democracy increases information about government