Prentice Hall, 2008

Business Communication Today, 9e

Chapter 3-1

I wanted to welcome you ASAP to our little family here in the states. It s high time we shook hands in person and not just across the sea. I am pleased as punch about getting to know you all and I for one will do my level best to sell you on America.

Prentice Hall, 2008

Business Communication Today, 9e

Chapter 3-2

Diversity
 Individual characteristics  Individual experiences

Intercultural communication
 Cultural backgrounds  Cultural differences

Prentice Hall, 2008

Business Communication Today, 9e

Chapter 3-3

Language, nonverbal signals, perception patterns, values and beliefs

 Communicating with employees  Motivating employees  Promoting harmony and cooperation

Prentice Hall, 2008

Business Communication Today, 9e

Chapter 3-4

Understanding the concept of culture Overcoming ethnocentrism and stereotyping Recognizing variations in a diverse world. Adapting to U.S. business culture

Prentice Hall, 2008

Business Communication Today, 9e

Chapter 3-5

Shared system
 Beliefs  Symbols  Attitudes  Values  Expectations  Norms

Prentice Hall, 2008

Business Communication Today, 9e

Chapter 3-6

Automatic Coherent Complete

Prentice Hall, 2008

Business Communication Today, 9e

Chapter 3-7

Ethnocentrism Xenophobia Stereotyping

Prentice Hall, 2008

Business Communication Today, 9e

Chapter 3-8

Avoiding assumptions Avoiding judgments Acknowledging distinctions

Prentice Hall, 2008

Business Communication Today, 9e

Chapter 3-9

Contextual Legal and ethical Social Nonverbal

Age Gender Religion Ability

Prentice Hall, 2008

Business Communication Today, 9e

Chapter 3 - 10

Greetings and touching Personal space Facial expressions Eye contact Posture Formality
Chapter 3 - 11

Prentice Hall, 2008

Business Communication Today, 9e

Facilitate communication Promote business relationships

Prentice Hall, 2008

Business Communication Today, 9e

Chapter 3 - 12

Degree of formality Level of directness Writing or speaking

Prentice Hall, 2008

Business Communication Today, 9e

Chapter 3 - 13

Use simple, clear language Be concise (brief) Use transitional elements Address correspondence properly Cite numbers/dates carefully Avoid slang, idioms, and jargon Avoid humor or popular culture references

Prentice Hall, 2008

Business Communication Today, 9e

Chapter 3 - 14

Speak slowly and clearly Rephrase as needed Seek feedback Don t patronize Double check for agreement

Prentice Hall, 2008

Business Communication Today, 9e

Chapter 3 - 15

Learn vocal patterns Show respect Ask questions

Prentice Hall, 2008

Business Communication Today, 9e

Chapter 3 - 16

Human beings
 Interpretation  Cultural context  Non-verbal cues

Software
 ranslation  Words and phrases  Gist of the message
Chapter 3 - 17

Prentice Hall, 2008

Business Communication Today, 9e

Speaking and listening

 Conference calls  Face-to-face conversations

Reading and writing

 Intranet sites  Email and instant messaging

Prentice Hall, 2008

Business Communication Today, 9e

Chapter 3 - 18

Howdy comrades! Shouldn t surprise anyone that we took a beating this year, given the insane pricing moves our knucklehead competitors have been making. I mean how those clowns can keep turning a profit is beyond me, what with steel costs still going through the roof and labour costs heating up even in countries where everybody goes to find cheap labour and hazardous waste disposal regs adding to operating costs too.
Chapter 3 - 19

Prentice Hall, 2008

Business Communication Today, 9e