A brand is the identity of a specific product, service, or business.

A brand can take many forms, including a name, sign,symbol, color combination or slogan. The word brand began simply as a way to tell one person's cattle from another by means of a hot iron stamp.

It is an advertising, written or spoken statement endorsing a product.

Establishment of Credibility Ensured Attention PR coverage Higher degree of recall Associative Benefit Psychographic Connect Mass Appeal

NAKSHATRA is one of Indias most reputed diamond jewellery brands. Today, it is a leading diamond jewellery brand, patronized by women of fashion in almost all segments of society.

Aishwarya was choosen for NAKSHATRA because she is able to attract audience and she is considered to be the most beautiful woman in the world

LUCERA is a range of mainly silver jewellery in work, prt and evening collections to complement varying moods of independent and fashion conscious women of today.

D'damas Vivaaha

Amrita Rao was chosen for Ddamas to focus on the college going sudents and the new job holders, which prefer smartness in jewellery.

Neha Dhupya shows the beauty and soberness in her appearence.

 Sangini is an expression of love and affection expressed by an admirer for his beloved, and a sign that reinforces his commitment to her.

Kajol and Ajay were chosen for endorcing this brand because the name only shows the importance of a relationship and this couple fits best in it.

RIVAAZ, 18K gold with Signity cubic zirconia, combines both the affordability and the quality assurance that typify Gitanjali.

 KASHVI testifies to the Groups the high mastery of the art and craft of machine-made gold jewellery.

DESIRE is a brand comprising an exciting range of silver and steel jewellery. Highly chic and trendsetting in their class, and targeted towards the youthful,

 Desire is a brand comprising an exciting range of silver and steel jewellery.

 Diya is the distilled essence of the gitanjali groups four-decade long engagement with jewellery. Its has ability to produce beautiful jewellery at affordable prices, and its steadfast transparency and fair dealing

Miss India is considered the face of every indian woman so she was chosen by Gitanjali.

 GILI, the first Indian jewellery brand, was launched in 1994

It is jewellery for the new age Indian woman, celebrating her new found economic & social independence. For her, self indulgence & self rewards are needs that co-exist with her family, social or professional responsibilities.

The woman power and her stength is potrayed by asmi and kajol suits the statement of asmi.

 Parizad potrays the softness as well as working clan of indian women.

maya is the brand from the gitanjali gold collection specifically aimed at the indian wedding market and similar festivities and traditional occasions for gift-giving, especially from parents to daughters.

Geetanjali Group's bridal jewellery range named Parineeta,.

ORRA, part of the Rosyblue Group, is the only jewelry company in India which has tie-ups with the three leading jewelry organizations namely, DTC (De Beers), PGI (Platinum Guild India) & WGC (World Gold Council).

ORRA is ment to enhance the beauty of indian woman. It shows that how beauty is complimented with jewelleries.

KIAH endorses the desire of women to celebrate themselves. It offers a vast array of diamond jewellery that can inspire any woman to assert her self-worth. Built around the brand essence Former Miss Universe and today's leading film actor Sushmita Sen lends her panache and style to KIAH as the brand ambassador.

Joyalukkas jewellery was the first jewellery retailer to be awarded the prestigious ISO 9001:2008 and 14001:2004 certification. Kangana Ranaut was signed as the new brand ambassador of the jewellery brand 'Joy Alukkas'. This cuteie sizzled in the ad.

Utsav is a collection of selected gorgeous jewellery items that women want in homes to wear at festivities and even at work. Karisma Kapur endorsed 'Utssav' Gold Jewels, the brand which promotes jewellery for daily wear. Karisma was choosen as brand ambassador as she was apparently the ideal for the "homely demeanour".

Ria Sen was chosen for her softness and beauty with traditional Indian look.

Adora is as diamond jewelry brand, which was launched by a Mumbai based Jewelry Corporation. The brand is themed on love and celebration of life and is trusted by many celebrities.

 Nirvana Diamonds were launched by Fine Jewelry (I) Ltd in 1987. Implementing the state of the art technology, the collection is targeted at fashion conscious, modern and independent women.

It is an ode to The Woman Infinite.Woman has many roles to play, A daughter, a lover, a wife, a friend, a mother, a professional.Each diamond in the Anant Diamond Jewellery signifies her Role in Life that she is Proud of.

 Tanishq was coined from a combination of Tata/Tamil Nadu and Nishq (meaning a necklace of gold coins) and, again, from Tan, meaning body and Ishq, meaning love.

Tanishq showed its taste and design for traditional jewellery in the film Paheli.

The promotion of Tanishq jewellery for brides in Jodha Akbar has a great impact in both Indian and international market.

 Bollywood actress Dia Mirza shows off the new range of diamond jewellery offered by Tanishq, the largest jewellery boutique chain in India.

 GURHAN jewelry is known for its distinctive aesthetic, featuring the evidence that every piece is painstakingly hand made from scratch.

Jo Beth Williams. Thalia

The craze and style of the youngesters is showcased with the help of pussy Cat Dolls. Megan Fox

Jane Kaczmarek Jennifer Lopez

 Harry Winston, a premier diamond jeweler and luxury time piece retailer, is the Luxist Awards' Readers' Choice Winner for Best Jewelry Line.

Sonali endorced the jewellery section of omega. Martina Hingis, Cindy Crawford and Anna Kournikova

 Black Swan star Natalie Portman, who is the new face of Dior.

At Gehna, we realize that every woman deserves to keep her identity unique. And that's why we craft our jewellery customized to our clients, so that no two people can posses the same piece.

Anushka Venkatesh is brand ambassador of Krsala Jewellery a company from Hydrabad famous for fine dimond and gold jewellery.

Tennis player Serena Willams is one of the world's top tennis players but she's also a fashionista who loves her jewelry. Williams, who has been known to wear diamond earrings while competing, has a new jewelry and accessories line, the Serena Williams Signature Statement Collection with HSN.

It has unique fusion of royal tradition with contemporary. A hot up-and-coming luxury fashion jewelry brand in New York City.

 Jessica Simpson

Duffy