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2nd Influence - Business Culture & Industry Practices - B to C Early 1900s: Caveat Emptor
A Latin phrase meaning let the buyer beware - what you see is what you get, &if its not what you expected, too bad Belief that competition in the marketplace corrects abuses
Utilitarianism
The right thing to do is what hurts the fewest Favored by business executives and the military
Concept Check
2. What are three possible reasons for the present state of ethical conduct in the United States? A: (1) Pressure on businesspeople to make
decisions in a society with diverse value systems. (2) Business decisions being judged publicly by groups with different values and interests. (3) Ethical business conduct may have declined.
Concept Check
1. What rights are included in the Consumer Bill of Rights? A: The rights to safety, to be informed, to choose, and to be heard.
Concept Check
2. What is meant by moral idealism? A: Moral idealism is a personal moral philosophy that considers certain individual rights or duties as universal, regardless of the outcome.
Concept Check
1. What is meant by social responsibility? A: Social responsibility means that organizations are a part of a larger society and are accountable to that society for their actions.
Concept Check
2. Marketing efforts to produce, promote, and reclaim environmentally sensitive products green marketing are called _____________.
Concept Check
3. What is a social audit? A: A social audit is a systematic assessment of a firms objectives, strategies, and performance in the domain of social responsibility.
Ethics
Ethics are the moral principles and values that govern the actions and decisions of an individual or group.
Laws
Laws are societys values and standards that are enforceable in the courts.
Code of Ethics
Whistle-blowers
Whistle-blowers are employees who report unethical or illegal actions of their employers.
Moral Idealism
Moral idealism is a personal moral philosophy that considers certain individual rights or duties as universal, regardless of the outcome.
Utilitarianism
Utilitarianism is a personal moral philosophy that focuses on the greatest good for the greatest number, by assessing the costs and benefits of the consequences of ethical behavior.
Social Responsibility
Social responsibility means that organizations are a part of a larger society and are accountable to that society for their actions.
Green Marketing
Green marketing consists of marketing efforts to produce, promote, and reclaim environmentally sensitive products.