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  • Customer Journey Mapping

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    zaheer_gilani2887
    642 Ansichten2 Seiten
    Customer journey mapping channel: Define steps for customer journey Awareness: Customer is made aware of the promotion or offer step 2 Evaluation: Customer is empowered / allowed to evaluate the offer What does customer need to do? What does business need to do? Who's responsible within the business? What impact does this have on the business?

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    Customer journey mapping channel: Define steps for customer journey Awareness: Customer is made aware of the promotion or offer step 2 Evaluation: Customer is empowered / allowed to evaluate the offer What does customer need to do? What does business need to do? Who's responsible within the business? What impact does this have on the business?

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Als PPT, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    642 Ansichten2 Seiten

    Customer Journey Mapping

    Hochgeladen von

    zaheer_gilani2887
    Customer journey mapping channel: Define steps for customer journey Awareness: Customer is made aware of the promotion or offer step 2 Evaluation: Customer is empowered / allowed to evaluate the offer What does customer need to do? What does business need to do? Who's responsible within the business? What impact does this have on the business?

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Als PPT, PDF, TXT herunterladen oder online auf Scribd lesen
    Markieren Sie unangemessene Inhalte
    von 2

    Customer Journey Mapping

    Channel: ABC
    Step 1 Define steps for customer journey
    Awareness: Customer is made aware of the promotion or offer

    Step 2
    Evaluation: Customer is empowered/allowed to evaluate the offer

    What does customer need to do? What does business need to do? Who's responsible within the business? Is this a moment of truth? What impact does this have on the business?
    1/21/2012 Zaheer Gilani 1

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