WHAT IS PR

The most widely accepted and popular definition of PR is from the Institute of Public Relations (IPR), which defines Public Relations as, the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics. PR aims to earn understanding and support, influence opinion and behavior . Public Relations is a dynamic business communication tool which can transform the performance of any company, be it a one-man band or a multinational.

BOOK REVIEW EFFECTIVE PUBLIC RELATION

NEED OF PUBLIC RELATIONS Investing on Public relations will help the organisation to achieve its objective effectively and smoothly. Public Relations is not creating good image for a bad team. Since false image cannot be sustained for a long time. Though the organisation product or services are good it need an effective Public Relations campaign for attracting, motivating the public to the product or service or towards the purpose of the programme. It is not only encourage the involvement from the public and also resulting in better image. An effective Public Relations can create and build up the image of an individual or an organisation or a nation. At the time of adverse publicity or when the organisation is under crisis an effective Public Relations can remove the "misunderstanding" and can create mutual understanding between the organisation and the public.

OBJECTIVES OF PUBLIC RELATION

PROMOTING THE IMAGE OF THE COMPANY COMMUNICATING EFFECTIVELY MANAGING YOUR CORPORATE COMMUNICATION WORKING AND MANAGING THE MEDIA MONITORING MEDIA COVERAGE GETTING THE MEDIA COVERAGE PRINTED

BASIC DAILY PR PLAN

Make a list of media to target Make a call and communicate effectively

Understand their query

Mail the inputs as required

Finally make sure that your inputs are taken

IMPORTANCE OF PR

Build stronger relationship with clients Increase public awareness Shaping and projecting an company image To avert bad publicity

DO S AND DON TS IN PR
To communicate well To be prompt in acknowledgement To be aware about the target regions you handle Ask your target audience what they want and keep info up to date

DO S

DON T S

Avoid a rushed pacing in speech Avoid conveying wrong messages Avoid harsh attempts to dilute bad news Avoid promoting false image of company

POINTS TO REMEMBER  Plan your day with colleagues to improve team dynamics  Ensure that the message the message send is received  Be prompt in what you do  Try to be original in planning  Journalist are busy people they want exclusive news  Deadlines are vitally important  Cover the 5 W s (Who ,What , When ,Why , Where)

OVERVIEW

Public relations will help the organisation to achieve its objective effectively and smoothly. It helps to have stronger relationship with clients and as well as creates public awareness. It creates a good image of the company.