Internal Communication

Corporate Communication

External Communication

Planning Corporate Communication

Internal Communication

Distinct External Images of Corporate World

y Corporate Personality

y Corporate Identity

y Corporate Image

External Corporate Communication techniques

Public Relations

Advertising

Personal Selling

Sales Promotion

Different Means Of Corporate Communication

1.Image and identity Google uses three different types of logos to communicate its work culture and its identity with its various constituencies. http://www.google.co.in/intl/en/stickers.html 2.Corporate and product advertising

3.Media Relations

4.Internal communications 5.Investor Relations Infosys s website has special section for its investors. The aim is to inform the investors of the company s financial performance and status. http://www.infosys.com/investor/default.asp

6.Crisis Communication http://usinfo.state.gov/products/pubs/pressoffice/crisis. htm

Areas of Business Communication Skills & Tips for efficiency

y Public Speaking

y Email and Report Writing Skills

y Negotiation Skills

y Follow Up Skills

y Telephone Skills

y Voice Tone and Body Language

Importance of Communication /in Business World

y Convey Messages y Clarity of Ideas y Get Work Done y Avoid Misunderstandings y Increase Productivity and Efficiency y Employee Job Satisfaction

To conclude, the success and failure of any business truly depends on the modes of effective communication employed.

Presenter: Cynthia.S PGDHRD

Work Cited
y www.buzz.com y http://buchpayal.blogspot.com y www.citehr.com y www.buizzaim.com y Other common search engines for images.

Summary
y Corporate Communication Introduction y Types Of Corporate Communication y Planning Corporate Communication Internally y Externally Corporate Images y External Corporate Communication Techniques y Different Means Of Corporate Communication y Areas Of Business Communication Skills & Tips for Efficiency y Importance Of Communication In Business World y Conclusion y Work Cited