BUSINESS AND SOCIAL RESPONSIBILITY

Group members Justin Selvaraj- F10023 Mario S Vijay-F10029 Martin Thiagaraj M-F10030 Pali Santhosh-F10036 Prasad G-F10041 Robinson D-F10048

SOCIAL RESPONSIBILITY
Social Responsibility
It is an ethical or ideological theory that an entity whether it is a government, corporation, organization or individual has a responsibility to society. The obligation of any business to protect and serve public interest is known as social responsibility of business

Corporate Social Responsibility(CSR)

CSR mandates that the corporation has not only economic and legal obligations, but also certain responsibilities to society that extend beyond these obligations (McGuire)

THE NATURE OF SOCIAL RESPONSIBILITY

Four Dimensions:
Economic earn profits Legal comply with the law Ethical
Not just for profit only

Voluntary & Philanthropic

Promote human welfare and goodwill

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THE PYRAMID OF SOCIAL RESPONSIBILITY

Voluntary Responsibilities being a good corporate citizen; contributing to the community and quality of life Ethical Responsibilities being ethical; doing what is right, just, and fair; avoiding harm

Legal Responsibilities obeying the law (societys codification of right and wrong)

Economic Responsibilities being profitable

Source: Adapted from Archie B. Carroll, The Pyramid of Corporate Social Responsibility: Toward the Moral Management of Organizational Stakeholders. Business Horizons 34 (July/August 1991): 42. 2-4

WHY SHOULD BUSINESS BE SOCIALLY RESPONSIBLE i. Public Image ii. Government Regulation iii. Survival and Growth iv. Employee satisfaction v. Consumer Awareness

We generate wealth for the people. What comes from the people must, to the extent possible, therefore get back to the people. - J R D Tata

Competitors

Society

Investors

Consumers

Business
Employees Suppliers

Government

Owners

RESPONSIBILITIES OF BUSINESS TOWARDS THE DIFFERENT INTEREST GROUP

i. Protection of environment. ii. Better living conditions like housing, transport, canteen, crches etc. iii. Promotion of sports and culture. iv. Opportunity for better career prospects v. Regular supply of goods and services vi. Proper working conditions and welfare amenities vii. Goods and services at reasonable and affordable price. viii. Prompt after sales services. ix. Conservation of natural resources and wildlife.

SOCIAL RESPONSIBILITY ISSUES

Organizational relationships with owners and stockholders:
Profit and ROI

Employee relations:
Providing a safe workplace, adequate pay, information about the company, listening to grievances, and treating employees fairly

Consumer relations:
Respecting the rights of customers and providing them with safe and satisfying products
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SOCIAL RESPONSIBILITY ISSUES

Environmental issues:
Animal rights Pollution Global warming

Community relations:
Responsibility to the general welfare of the community

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RESPONSIBILITY TOWARDS SOCIETY

a. to help the weaker and backward sections of the society b. to preserve and promote social and cultural values c. to generate employment d. to protect the environment e. to conserve natural resources and wildlife f. to promote sports and culture g. to provide assistance in the field of developmental research on education, medical science, technology etc.

REMEDIAL PROGRAMS
Community Development Program Employee Engagement Program Leadership Program Welfare programs

TATA STEEL
Tata Steel was established in 1907 as a Greenfield project in eastern India Founded in the vision of Jamsetji Tata, a true nationalist Corporate Social Responsibility in Indian industry traces its roots from him

In a free enterprise, the community is not just another stakeholder in business, but is, in fact, the very purpose of its existence. -J N Tata Let industry established in the countryside adopt the villages in its neighborhood; ...it is also clearly in the interests of industry that surrounding areas should be healthy, prosperous and peaceful. -J R D Tata I do believe that we, in the Tata Group, have held a view and sense of purpose that our companies are not in existence just to run our business and to make profit but that we are responsible and good corporate citizens over and above our normal operations -Ratan N Tata

CSR: PART OF GENETIC CODE

Implementing these principles over 100 years are part of organizational development
         1912 1916 1920 1934 1934 8 hour workday Social Welfare Scheme launched for employees Leave with pay Profit Sharing bonus Tata Steel responded to earthquake in its Bihar province with relief supplies 1951 - Planned family norms promoted at community level 1970 - Included Corporate Social Responsibility in its Articles of association 1958 - 225 acre Jubilee park created for the citizens of Jamshedpur 1979 - Launched concerted rural development initiatives

FROM TRADITION TO PROCESS

Areas of Impact
Environment Employee Relations Stimulating Economic Growth Civic Amenities & Community Service Population Management Sports and Adventure Health for All Relief During Natural Calamities Education / Arts and Culture

ENVIRONMENT
Conserving Nature for Future Generations All production units certified to ISO 14001 Town Services certified to ISO 14001 Planted - thousand trees for thousand days - as a millennium gift for future generations. The eventual count was 1.6 million 20% reduction in consumption of raw materials in the past five years 100% treatment of waste water, discharged upstream from point of collection Greening of Supply Chain

EMPLOYEE RELATIONS
Many landmarks in Labor Welfare
1915 Free Medical Aid to all employees and dependent family members 1917 Welfare Department set up 1956 Joint Consultation instituted with Union Management Agreement 1990 Incentive for Higher Technical Education 2001 Family Benefit Scheme 2003 R D Tata Technical Education Centre 2003 Initiated process for SA 8000 certification 2004 Completed 75 years of Industrial Harmony 2004 Inserted clause against Sexual Harassment in the Works Standing order

STIMULATING ECONOMIC GROWTH

Continuously augmenting Town infrastructure to promote business growth
Tata Steel and its subsidiaries provide business opportunities to ancillary units Institutions such as National Institute of Technology, R.D.Tata Technical Education Center, and Savak Nanavati Technical Institute provides technical and job oriented training Promoting rural economy through natural resource management, micro financing and credit, and training for gainful employment Tate Steel caters to over 600 villages and several company towns, in the provinces of Orissa and Jharkhand Creating a ripple effect across towns and villages

CIVIC AMENITIES AND COMMUNITY SERVICE

Be sure to lay wide streets planted with shady trees, every other of a quick growing variety. Be sure that there is plenty of space for lawns and gardens. Reserve large areas for football hockey and parks. Earmarks areas for Hindu temples, Mohammaden mosques and Christian churches. J N Tata,1902

Created Town Services, Community Development & Social Welfare

Department, and Energy and Environment Cell Today, also responsible for environment management, family initiatives, medical services, emergency fire services, airport, mobile medical services, sports facilities, libraries, education centers... Services have grown to cover 700,000 beneficiaries

POPULATION MANAGEMENT
Jamshedpur leads in demographic indices and maternal and child health in the country Shares planned family norms with employees and nonemployees through Family Initiatives Foundation Extension programs have empowered the community to sustain initiatives Provides free Reproductive Health Services to over 2,000,00 women from urban & rural areas each year Ensures 98% immunization coverage in the city of Jamshedpur

SPORTS & ADVENTURE

Promotes Sports as a way of Life
Sports Department Tata Steel Adventure Foundation Tata Football Academy Tata Archery Academy 30-acre J R D Tata Sports Complex Organizes sporting events for employees and community year round Promotes sports in schools Employees include 20 Olympians, over 100 international sports persons and India s first woman to scale Mount Everest

HEALTH FOR ALL

Health care facilities open to employees and non-employees
850-bed hospital, two super dispensaries and nine dispensaries in Jamshedpur Mobile medical units reach out to rural and semi urban areas Health Centers based in villages and communities. Supports alternative remedies such as ayurveda, naturopathy, homeopathy, etc Supports Blood Bank, specialty hospitals for tuberculosis, eye care services, cancer, etc Taken Lifeline Express seven times to remote parts of rural India Partner for Child Survival, Smile Train, Polio and Water and Sanitation projects

RELIEF DURING NATURAL CALAMITIES

Immediate relief with materials and help during natural calamities Relief followed by long-term rehabilitation programs Employees have contributed their wages towards relief and participated in relief work Constructed schools and shelters after recent super cyclone in Orissa and earthquake in Gujarat

EDUCATION
Jamshedpur is a centre for excellence in education
Three primary schools, six high schools and one college run by the company 312 private schools and 171 balwadi schools assisted by Tata Steel Jamshedpur has among the highest literacy rates in the country Instituted Dr J J Irani Education Excellence Award

ARTS AND CULTURE

Contributed to setting up of National Centre for Performing Arts, Mumbai Tribal Culture Centre set up for preservation and promotion of indigenous art and culture Supports cultural institutions in Jamshedpur and out locations Promotes rural arts and crafts Art in Industry camps One of the oldest and finest collection of India s masters and contemporary Indian art

THANK YOU