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Required Information
To determine which information is needed, it is useful to construct tables into which the data will be placed once it is collected. The tables will help to define what data is needed and what is not needed. Questionnaires typically are given via a personal or telephone interview or via a mail questionnaire. Newer methods include e-mail and the Web. Prof. Rushen Chahal
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Question Content
Each question should have a specific purpose or not in the questionnaire. The goal of the questions is to obtain the required information. Not all questions directly must ask for the desired data. Some questions can be used to establish rapport with the respondent, especially when sensitive information is being sought.
Prof. Rushen Chahal
Sensitive Questions
Sensitive questions can be posed in ways to increase response and more honest responses. Some techniques are:
Place the question with less personal questions. State that the behavior or attitude is not so unusual. Phrase the question in terms of other people, not the respondent. Provide response choices that specify ranges, not exact numbers.
Prof. Rushen Chahal
Dichotomous questions have two possible opposing responses, for example, "Yes" and "No". Multi-chotomous questions have a range of responses as in a multiple choice test.