DATABASE The Market Search is a market research field service agency based in

Pune, Maharashtra works under the market name MARKETBEATS

Who we are

Database - the market search



The Market Research Service Provider Agency, specialises in primary market research works under the name Marketbeats. Work methodology Marketbeats works towards promoting our goals & business objectives and intend to undertake aid, advance, advice, encourage, promote & implement Mission to assist our client endeavour, to achieve their customer satisfaction by way of providing excellent services through Market Research, Surveys for Market Study & Online Research. Aims to give more exposure to our small business, and we believe every small opportunity is a root of BIG opportunities.
MARKETBEATS

Who we are

Marketbeats provides insight and data-driven marketing guidance to support highly-targeted campaigns. Undertake all sorts of Field Work (Quantitative & Qualitative) Carry out a lot of face to face research throughout India. Belief - solid market research with valueable data is the backbone of an effective marketing strategy. Brings you the smart information you need to make decisions, discover and maximize opportunities, identify issues and reduce risk. Specializes in data collection and data analysis to meet the needs of the organizations
MARKETBEATS

Our Services

Market Research

Marketing

Selling

Market Research Surveys

Business to Business Surveys Customer Satisfaction Surveys Ad Research Surveys

Marketing Promotional
Activities

Lead Generation
MARKETBEATS

Our Services

Market Research Methodology Primary Research Secondary Research

Market Research

Primary Research Methodology Quantitative Research Qualitative Research

MARKETBEATS

Qualitative & Quantitative Primary Research Methodology

Our Services

Market Research

Personal Interviews In-Depth Interviews Intercept Interviews Group Discussions

Mystery Shopping Telephone Interviews CATI CLT

Home Use Test/Product Placement

MARKETBEATS

Methodology
Personal Interviews
Unstructured informal interview The unstructured informal interview is normally conducted as a preliminary step in the research process to generate ideas/hypotheses about the subject being investigated so that these might be tested later in the survey proper. The aim is to find out how people think and how they react to issues, so that the ultimate survey questionnaire can be framed along the lines of thought that will be most natural to respondents. The respondent is encouraged to talk freely about the subject, but is kept to the point on issues of interest to the researcher. The respondent is encouraged to reveal everything that he/she feels and thinks about these points. The interviewer must note (or tape-record) all remarks that may be relevant and pursue them until he/she is satisfied that there is no more to be gained by further probing. Properly conducted, informal interviews can give the researcher an accurate feel for the subject to be surveyed. Focus groups, discussed later in this chapter, make use of relatively unstructured MARKETBEATS interviews.
Our Services

Market Research

Personal Interviews
Structured standardized interview

Our Services

Market Research

With structured standardized interviews, the format is entirely different. A structured interview follows a specific questionnaire and this research instrument is usually used as the basis for most quantitative surveys. A standardized structured questionnaire is administered where specific questions are asked in a set order and in a set manner to ensure no variation between interviews. Respondents' answers are recorded on a questionnaire form (usually with pre-specified response formats) during the interview process, and the completed questionnaires are most often tabulated in excel and analysed.

MARKETBEATS

In-Depth or One-On-One Interviews

Our Services

Market Research In-depth interviews are a marketing research interviewing technique used in situations where expert opinions are needed, or to gather detailed information In-depth interviews are conducted Face-to-face, either at an individual's home or office or in a central location, such as a mall, community center, or other publicly accessible space . The point of in-depth interviews is to allow for a semi-structured discussion in which the respondents are treated with great respect as "experts" in whatever field or situation they happen to represent.

MARKETBEATS

Intercept Interviews

Our Services

Market Research Intercept Interviews are quantitative data collection method, also often called exit interviews, in which visitors or customers are interviewed immediately after their experience with a business or organization. Intercept interviews are an ideal methodology for businesses and organizations to identify: Customers' or visitors' perceptions of and satisfaction with a business or organization. Improvements and changes customers would like to see Customer reaction to an organization's future plans.

MARKETBEATS

Focus Groups

Our Services

Market Research Focus groups are a form of qualitative research that brings together small numbers of people to discuss a topic (such as reactions to a new product or service, or opinions about a client or a client's competitors). The typical focus group consists of seven to ten people who share common characteristics and experiences in relation to a topic. The group discusses the topic for about 1 hours under the direction of a skilled moderator.

MARKETBEATS

Home Use Test/Product Placement

Our Services

Market Research Home Use Test/Product Placement There is no better way to test products than in a real life environment. Recruitment samples can be based on specific recorded product purchasing behaviour, demographics, social class, lifestyle, supermarket used or any other criteria

MARKETBEATS

Mystery Shopping

Our Services

Market Research Mystery Shopping In this a person in disguise pretends to be a shopper, visits the store, interacts with the employees and assesses their ability to build a rapport with the customer in order to sell their products. Apart from evaluation of performances, mystery shoppers analyze other commercial aspects of retail stores. These aspects could be price, availability, and quality of the product; customer service via websites, telephones and in person; and house keeping.

MARKETBEATS

Telephone Surveys

Our Services

Market Research Telephone surveys are a quantitative marketing research methodology that involve calling and interviewing a representative sample of people within a geographic area or a targeted market served by a business or organization. Telephone surveys involve:
Identifying the marketing research objectives Developing and pilot-testing a marketing research questionnaire Developing an appropriate market research sampling strategy Conducting the representative telephone interviews (data collection) Analyzing and presenting the market research results.
MARKETBEATS

CATI

Our Services

Market Research CATI A computerized questionnaire is administered to respondents over the telephone. CATI software has built-in logic, which also enhances data accuracy. Conduct the telephone interview whilst seated at a computer. Responses are entered directly into the computer, by the interviewer. The screen displays the questionnaire and any skipping of questions, due to earlier responses directing that some questions are not applicable in the case of the interviewee, is controlled automatically by the computer.

MARKETBEATS

CLT

Our Services

Market Research Central Location Test (CLT) is one of in which the research is conducted in a premises in a central location. Consumers would be recruited to participate in a research product there and the research would be conducted and completed at that time. Conduct research at a pre-determined place. Various respondants participate and are interviewed in a research product.

MARKETBEATS

Ad Research

Our Services

Market Research Check out awareness recall and understanding of one or possibly two options developed to animatic stage relative to a number of benchmark commercials. We measure the extent to which they involve and engage with the target audience, the perceptions they generate, and the impact on buying intention. Track the effectiveness in generating awareness and changes in brand perception across the campaign.

MARKETBEATS

Flow Chart
Our Services

Market Research

Planning

Questionnaire Design

Secondary Research

Primary Research

Data Tabulation

Analysis

Report

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Training

Market Research
Respondent bias arises from poor memory, exaggeration or dishonesty, a lack of rapport with the interviewer or a misunderstanding over the purpose of the interview. Interview bias is most often due to a lack of objectivity and/or failure to administer questions properly and consistently. Bias induced by interviewer It is also possible for the interviewer him or herself to introduce bias into an interview, and this must be avoided at all costs. Desire to help the respondent: The interviewer may become too sympathetic to the problems and conditions of the respondent, and this can affect the conduct of, and results obtained from, the interview. Objectivity must be retained at all times. Failure to follow instructions in administering the questions: It is often tempting for the interviewer to change the wording of a question or introduce inflections in questions. This can affect the respondent's understanding and can bias his/her replies. Particular problems may arise if the respondent does not understand the question as stated and the interviewer tries to simplify the question. The altered wording may constitute a different question. When questions are open-ended, this can involve the interviewer in formulating probing questions that go beyond the printed words. Unless the probes follow instructions faithfully the potential for bias is great. Reactions to responses: When respondents give answers, the interviewer must be careful not to 'react.' A note of 'surprise' or 'disbelief may easily bias the respondent's subsequent answers. Interviewers must respond with a uniform polite interest only.

To Avoid this Bias We give proper training & conduct mock interview sessions for the team working on the project. MARKETBEATS

How We Get High Quality Data?

Market Research Project Manager -

Project Briefing Quality Back Check Training Mock Interviews

100 % Scrutinizing
Interviewer Data Validation And Delivery

Interviewers - Fieldwork

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Field Work

Market Research
A. General Briefings & Training:

Every interviewer goes on the field only after undergoing adequate training of general rules and regulations of Market Research. And has briefing sessions to give them clear idea about the project and deep understanding of the questionnaire and/or objective. After the briefing session interviewers will be trained for mock interview.

B.

Scrutiny:

All the filled questionnaires are Scrutinised. (Scrutinizing 100%)

C.

Back Checks :

Back checks are conducted on the work done by interviewers, on an average 30% of interviews conducted are back checked.
MARKETBEATS

Market Research

Evaluating Interviewers Performance

To evaluate and improve interviewer performance :
Have debriefing session. Daily discuss the quality of interviewers work. Point out mistakes discovered during observation of interviews or noticed on field. Encourage the interviewers to talk about any situations they encountered in the field. Discuss whether situations are handled properly, and how to do it in the future.

MARKETBEATS

Quality Approach

Our Services

Market Research Process Scrutinizing Minimum Norm 100% Hirierchy Team Leader Remarks At each location

Accompaniments

10% 5% 5%

Field Executive Project Manager Team Leader

At each location Central At each location

Back Checked

30% 10% 5% 5%

Team Leader Field Executive Telephoneic QC Department Project Manager

At each location At each location Centrally Centrally

MARKETBEATS

Secondary Research
Our Services

Market Research Also known as desk research, secondary research is the most common research method employed in the industry today. These secondary sources could include previous research reports, newspaper, magazine and journal content, and government and NGO statistics. Sometimes secondary research is required in the preliminary stages of research to determine what is known already and what new data is required, or to inform research design. At other times, it may make be the only research technique used. Also generate secondary data such as dealer, distributors list to identify target respondents.

MARKETBEATS

Our Services

Data Collection for online and offline business directories

Marketing

Data Collection for online and offline business directories using primary data collection methods. With the objective to meet your business needs. Result fully functional, updated, fresh customer information. Data Collection Of Manufacturers Traders Exporters Importer Distributors Dealers Shops & Stores Banks Institutions Companies For B2B Web Portals B2C Web Portals Industrial Directories Yellow Pages Industry Experts /Marketing Heads

MARKETBEATS

Our Services

Lead Generation

Marketing

Leads are high quality sales opportunities that in the short term get you in to the sales cycle and build your sales pipeline.

Promotional Activities
Free Samples distribution for Advertising Purpose Hand to Hand distribution Door drops Inserts in newspapers

Leaflets

Flyers

Brochures

Cards

Magazines

Catalogues

Directories

MARKETBEATS

Our Services

A. Direct Promotional Activitity

The direct personal presentation, one to one demonstration, and sale of products and services to consumers.

Selling

B. Distribution Channel /Dealers Network

Find the potential distributor and sell the value of the distributorship, Finding out appropriate dealers, Product demonstration and advertising, Building dealership network, Retention of dealer network.

MARKETBEATS

We Serve

Market Research

Marketing

Selling

Industry
Retail Consumer Product Automobile Textile & Garment Food & Beverages Telecommunications Gems & Jwellery Healthcare IT & IT Enabled Services Hospitality Real Estate Pharma Banking & Finance etc.

Sectors
Manufacturing Sector Service Sector Agriculture Sector Education Sector etc.

MARKETBEATS

Team

Market Research

Marketing

Selling

Project Manager

Team Leader

Team Leader

Field Executive

Field Executive

Field Executive

Field Executive

Field Executive

Field Executive

Field Executive

Field Executive

Field Executive

Field Executive

Data Handling Team

Telephoneic QC

Department

Data Handling Team

QC Department

MARKETBEATS

Teamwork

Market Research

Marketing

Selling

At Marketbeat, business is about people. We started with small bunch of people, with big dreams and big visions, people with a passion to make their dreams come real and we've grown because of the zest and passion of those handpicked few.

Our team and teamwork is very important that it is virtually impossible for us to reach the heights of our capabilities and achieve success as TEAM = Together Everyone Achieves More sUccess. And we cant spell success without U i.e. our clients.

MARKETBEATS

Market Research

Marketing

Selling

AREAS OF OPERATION
Maharashtra Gujarat Goa

Note : We can cover area as per the demand of the project/study.

MARKETBEATS

Experience Market Research List of few Projects handled

Project Agri Insight Project Type Face to Face Interviews Respondent Agriculture Officers Krishi Vigyan Kendra Agro Polyclinics Agriculture Universities & Colleges Agriculture Produce Marketing Committees Retailers (Seed, Fertilizers, Pesticides) Farmers Last 2 years of High School University students First jobbers E scrap dealers Electronics Showrooms Computer Institutes Companies Consumer Jwellers Assaying Center Males/ females (working individuals) SEC A1/ A2 Age group-25-50 years Respondents who have currently taken home loan from any lender Area Covered 17 districts of Maharashtra 10 districts of Gujarat 8 districts of Karnataka

Canvas Shoes

Face to Face Interviews

Mumbai

E-Waste

Face to Face Interviews

Pune, Mumbai

Hallmark

Face to Face Interviews

Pune, Mumbai, Thane, Goa

Home Loan

Face to Face Interviews

Pune

MARKETBEATS

Market Research
continued
Project Home Phone Project Type Face to Face Interviews Respondent Males/ females (working individuals) SEC A1/ A2 Age group-25-50 years IT Employees Males/ females (working individuals) SEC A1/ A2 Age group-25-50 years Owners of Bajaj Motorcycles (Pulsar, Discover, XCD and Platina Chemical Plants Mines & Crushing Units Construction sites IT HR Head Companies using chemicals In Shop Observation Garages Auto Part/Tyre Retailers Dealers Area Covered Pune

Real Estate

Face to Face Interviews

Pune

Tyre Boiler Mine Service Apartments Ad Testing Mystery Shopping

Face to Face Interviews Face to Face Interviews Face to Face Interviews Face to Face Interviews

Pune Pune, Baramati , Kurkumbh Pune and Vicinity Pune Pune Pune

etc.
MARKETBEATS

Projects Handled

A.

Project Agri Project Type: Face to Face Interviews Respondent: Agriculture Officers Krishi Vigyan Kendra Agro Polyclinics Agriculture Universities & Colleges Agriculture Produce Marketing Committees Retailers (Seed, Fertilizers, Pesticides) Farmers Purpose of Study: Demand Estimation Study and data Generation for one of clients to understand the rural sector, it's need and to generate information to provide agri services to farmers.
MARKETBEATS

Projects Handled

B. Project Canvas Shoes Project Type: Face to Face Interviews Respondent: Last 2 years of High School University students First jobbers Purpose of Study: Demand Estimation & Market Research to identify the reasons for using Canvas shoe by the respondents, consumer buying behavior and the criterias they basically look upon before finalizing any particular Canvas shoe pair. It includes the information about the individual life style which influences not only his/her buying pattern but also the purpose for which they are using the respective product.
MARKETBEATS

Projects Handled

C. Project E-waste Project Type: Face to Face Interviews Respondent: E scrap dealers Electronics Showrooms Computer Institutes Companies Purpose of Study: Demand Estimation Study Understand the consumer and institutional perception towards E Waste Estimated E Waste Volume generated in Mumbai and Pune The Traditional E Waste Management Procedure
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Projects Handled

D. Project Hallmark Project Type: Face to Face Interviews Respondent: Consumer Jwellers Assaying Center Purpose of Study: General Awareness Mapping awareness of gold hallmarking scheme amongst the Indian urban as well as rural consumers.

MARKETBEATS

Projects Handled

E. Project Home Loan Project Type: Face to Face Interviews Respondent:

Males & females (working individuals) SEC A1/ A2 Age group-25-50 years Respondents who have currently taken home loan from any lender (home finance companies and banks)

Purpose of Study: Customer Satisfaction Survey to understand your experiences and views on your Housing loan provider by filling in our survey on Housing loan satisfaction.

MARKETBEATS

Projects Handled

F. Project Home Phone Project Type: Face to Face Interviews Respondent: Males & females (working individuals) SEC A1/ A2 Age group-25-50 years

Purpose of Study: Customer Satisfaction to understand your experiences and views on your Home phone (landline) provider by filling in our survey on Home phone satisfaction.

MARKETBEATS

Projects Handled

G. Project Real Estate Project Type: Face to Face Interviews Respondent: IT Employees Males/ females (working individuals) SEC A1/ A2 Age group-25-50 years

Purpose of Study: Demand Estimation Study Study for Integrated Township in Pune District.

MARKETBEATS

Projects Handled

H. Project Tyre Project Type: Face to Face Interviews Respondent: Owners of Bajaj Motorcycles (Pulsar, Discover, XCD and Platina

Purpose of Study: Customer Satisfaction Study to understand the equity which may already exist for specific tyres and also understand the feasibility of entering the replacement market.

MARKETBEATS

Projects Handled

I. Project Mystery Shopping Project Type: IN SHOP OBSERVATION Respondent: Garages Auto Part/Tyre Retailers Dealers

Purpose of Study: Customer Care & Satisfaction to understand how retailers sell various brands of tyres to customers.

MARKETBEATS

Projects Handled

J. Project Boiler Project Type: Face to Face Interviews Respondent: Chemical Plants Purpose of Study: Demand Estimation for Gas To undeterstand the fuel consumption used in plants for power generation / for boilers and future scope for alternate Fuel

MARKETBEATS

Projects Handled

K. Project Mine Project Type: Face to Face Interviews Respondent: Mining & Stone Crushing Units Purpose of Study: Competitor & Market Study To understand the scenario of Qarry and mines. Working structure and working stages of crushing units. Scope for new player in this sector.

MARKETBEATS

Projects Handled

L. Project Ad Testing Project Type: Face to Face Interviews Respondent: Companies using chemicals Purpose of Study: Ad Impact Study To study the effectiveness of advertising of client and respondents' awareness about it and other player in the same industry.

MARKETBEATS

Projects Handled

M. Project Service Apartments Project Type: Face to Face Interviews Respondent: Construction sites IT HR Head Purpose of Study: Demand Estimation & Competitor Study to understand present scenario & future scope for Service Apartments

MARKETBEATS

Projects Handled

N. Project Parent Perception Study Project Type: Face to Face Interviews Respondent: Parents of student studying between KG to 5th Std Purpose of Study: Perception Study Market Research for a client before starting up a school in locality.

MARKETBEATS

Projects Handled

O. Project Piped Natural Gas Project Type: Face to Face Interviews Respondent: Users of Gas for domestic & commercial purpose Purpose of Study: Demand Estimation to Study of Response to Piped Natural Gas

MARKETBEATS

Reach Us

DATABASE
the market search
Sr. No. 80/23, Sona-Mona Building, 1st floor, Near Mahalaxmi Nagari Patsanstha, Navi Sangavi, Pune-411027. Maharashtra.

How can get us

Contact Person - Dilip Das - 09762999702 Tele : 020-65102507 Mail to : info@marketbeats.in URL : www.marketbeats.in

MARKETBEATS