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THE CONCEPT OF GIVING BACK:

A CASE OF

INFOSYS FOUNDATION
PRESENTED BY:

GROUP NO: 9
1) 2) 3) 4) 5) 6)

Neha Mohane Abhijeet Mane Sachin More Archana Manik Ketaki More

(09) (29) (39) (49) (59)

Deepak Doddamani (19)

SUMMARY
INFOSYS TECHNOLOGY LTD. CSR AT COMPANY LEVEL SOCIAL INITIATIVES ENVIRONMENTAL INITIATIVES RESEARCH INITIATIVES STAKEHOLDERS VALUES INFOSYS FOUNDATION ACTIVITIES OF THE FOUNDATION ANALYSIS FUTURE OUTLOOK

INFOSYS FOUNDATIONS
POLICY OF DISTRIBUTION OF FUNDS

Infosys foundation distributes funds based on its employee strength in different states of India REASONS : 1) To motivate employees & increase their confidence and loyalty in the firm. 2) To uplift the standard of living of employees and the local people in the vicinity of companys establishments 3) To create a long term prospects and develop relationship with them 4) To create a healthy public image in states wherever they have business.

IS THE POLICY RIGHT ?


The policy is biased one but in compliance with Infosyss long term goals in each state. The contribution of Infosys foundation in its selected development centres (DC) can definitely increase its reputation in these states. Rather than going national and doing less, if the company is focusing on small DCs and doing more. Its definitely taking strategic CSR steps The policy will definitely be a welcome invitation by other states where Infosys wants to enter in future.

2) IT IS BETTER TO LIGHT A CANDLE THAN REMAIN IN DARKNESS MRS. SUDHA MURTHY




Darkness signifies ignorance and its always better to create awareness by lighting a candle of knowledge. Infosys believes in giving in kind; rather than cash as it uses its leadership via foundation rather than only tie-ups with NGOs. Infosys helps people to empower rather than providing just support. Its important to improve social and economical structure of the surrounding in which company operates as it is an open system.

3) TRIPLE BOTTOM LINE BENEFIT


The triple bottom line also known as "people, planet, profit" or "the three pillars captures an expanded spectrum of values and criteria for measuring organizational success: social, ecological and economic.

PEOPLE
People are also known as human capital In this part of the TBL, business not only ensures a fair days work for a fair days pay but also reinvests some of its profits into the surrounding community through education, sponsorships, or donations, or helping in projects that promote the common good

PLANET
Under the planet principle, or natural capital, a business will endeavour to minimize its ecological impact in all areas It is a cradle to grave attitude i.e. taking responsibility for goods after theyve been sold  for example- offering a recycling or return program

PROFIT
TBL is about making a principled profit, rather than earning a profit at any cost In other words, the profit made should be in accordance with the other two principles of People and Planet.

ADVANTAGES

A TBL business endeavours to benefit the natural order as much as possibleor at least do no harm and curtail environmental impact

DISADVANTAGES
Quantifying this bottom line is a relatively new task. Therefore, it is sometimes problematic and often subjective The types of problems that occur in social and environmental realms do not lend themselves to a measure that would allow for clear-cut accounting How, in financial terms, do you measure the two factors of People and Planet?

4) COMPARISON OF CSR POLICY OF


DISTRIBUTION OF FUNDS
INFOSYS FOUNDATION

AZIM PREMJI FOUNDATION

Distribution of funds is based on employee strength in different states of India.

Criteria used by Azim Premji Foundation : Education Econmical health Learning levels No. of dropout students

Based on long term strategic CSR decisions

Based on needs of people

WHICH ONE IS SUPERIOR CRITERIA?


Both have different strategies related to their CSR initiatives. There are advantages and disadvantages in both the criterias. But from the humanity aspect the distribution criteria by AZIM PREMJI FOUNDATION is superior. Reasons: 1) It is unbiased and has a pan India approach. 2) It is actually beneficial to Needy communities rather than just future prospects. 3) The approach is more pragmatic and less driven by selfish long term business motives. 4) No discrimination between states is done.

5) CSR FOR CREATING PUBLIC IMAGE


Carrying out social welfare activities with the sole intention of boosting their public image & increase in business, is definitely a wrong practice.  The driving force is itself wrong so commitment will be half-hearted and very short term.  The more and more emphasis will be on showing rather than doing any welfare.


It will not be a long term involvements. Foundation will not be sustainable

6) GANDHINIAN CONCEPT OF TRUSTEESHIP : IMPLEMENTATION IN INFOSYS


Gandhinian concept of trusteeship is based on economical equality; The concept sees private capital as being custodians of wealth on behalf of greater public to whom it actually belongs into public property. Infosys also believes in giving back to society Infosys technologies ltd. created Infosys foundation a not-for-profit organization in 1997 with the objective of supporting underprivileged in our society. Company financially supports this foundation

Foundation gives 30% of its funds to senior Citizens and handicapped, 15% for rural development. 30% for education 10% for health care

CONCLUSION

TBL is the innovation in CSR CSR is entering in third generation, as companies are taking leadership in CSR and creating their own not-for-profit organizations Infosys Foundation is definitely giving back to society by its contribution in selected states Its important for Infosys to keep track of the developments in the activities which they start under CSR.

THANK YOU