GMAG 301 RESEARCH METHODOLOGY

REPORT DECLINING SALES OF PAKISTAN INTERNATIONAL AIRLINES

GROUP MEMBERS: Najwa Paracha Ahsan Khan Maryam Rizwan Moeen Nawaz Uzair Bhakrani Loutt Moosa Vayani

Introduction
Pakistan aviation industry has been suffering from a dearth of revenue and travellers dues to a number of reasons. These reasons include absence of a comprehensive aviation policy, economic slowdown, increased POL prices, worsening law and order situation, energy and power crises, a not-so-stable currency, financial and administrative issues and deterioration of security across the country.

} Outgoing

was yet another year of sharp swings in Oil prices. Net loss for the period stood at Rs 11.7 billion compared to Rs 10.7 billion, an increase of 8% over corresponding period last year. per share stood at Rs 4.79 compared to a loss of Rs 5.03 last year. Operational losses decreased by 8% over the nine-month period. This improvement was mostly due to a 16% increase in net revenue and a 60% decrease in exchange loss.

} Loss

Problem

statement

PIA faces many challenges like global economic depression, rising fuel costs, stiff competition, massive labor costs and inefficient vendor supply chains, to name a few. It also has to deal with the recruitment of skilled staff to Gulf carriers while there is a drought in airline financing and the poor image of Pakistan negatively affecting its ability to attract passengers from other countries

Research
} y y y y y

objectives

Induction: Aircrafts not available Bad weather Shortage of pilots Financial constraints Managements problems

} Deduction: } PIAs } PIAs

aircrafts were not available.

is going through management issues with its top level management team

Hypothesis

statement:

PIA is facing decline in sales, due to the corruption in its management, mismanagement of assets, bankruptcy this resulted in unsatisfied customers which raised questions on their reliability and reputation.

Variables
} Dependent

of

study

variable: DECLINING SALES } Independent variable: MISMANAGEMENT } Moderate variable: CORRUPTION } Intervening variable: CUSTOMER SATISFACTION RELIABILITY REPUTATION } Extraneous variable: BANKRUPTCY

Methodology
Sampling Design
}

The sample target market of ours will be the people who travel frequently Probability sampling The sample size consisted of 100 people Businessmen and families

} } }

Research
Qualitative research:
} } }

design

Host interviews from our target market One on one interviews Help us determine customers want and analyse what the

Focus groups will also be a part of research

Quantitative research
} Questionnaires } Questions } Will

will be asked that are general

be quick and we can gain the response easily

Data collection
} Target

market was mostly from offices, banks, airports and the supermarket have limited time for feedback

} People } The

focus group was conducted in our office building

Data
Limitations
} Limited } Time } With

analysis

budget and the time constraint

was also an obstacle

our sample size and methods we gained our objective

Detailed

Findings

Questionnaire

Interview

Focus group

Summary
methods of research the qualitative method } The sample size we conducted was of hundred people } Main issues: mismanagement of assets, flights being delayed, aircrafts not being available, shortage of financial stability and the reliability and goodwill of PIA was damaged
} Two

Conclusion
} Unsatisfied

customers negligence and a careless

} Irresponsibility,

attitude
} Steps

should be taken to overcome the crisis

Recommendations
} Revising

the outsourcing agreements it has with repair and overhauling contractors needs a professional management team that is allowed to work without political interference from civilian politicians in Islamabad as well as the legal majority shareholders

} Airline

} Both