Raymond India

Group 9 Sudarsan B C003 Shrinath G C017 Keyur K C034 Gopikrishna M C039 Niranjana MS C055 Ajinkya Z C062

Textile & Apparel Market

y Market in India worth $43 billion with CAGR 11% & 4% of y y y y

Indias GDP Drivers : Growth in young population & disposable incomes Major Players : Raymonds, Arvind Mills, Pantaloon, Vimal, Siyaram, Reid & Taylor Export oriented Government incentives

Raymond India
y One of Indias largest branded

fabric and fashion retailer y Eight decades old group, in operation since 1925 y Advantages :
y Presence in premium & super

premium segments y Established brands with high brand equity y Extensive retail distribution network y Vertically integrated operations

Brands of Raymond

y Positioned as a premium and super premium product y Trust, excellence, quality y The brand still caters to the different faces of 'The

y y y y

Complete Man'- a man who is caring, sensitive and places a huge premium on relationships. Target Market : Businessmen, age 30-60 Price : Rs 500 to 1,50,000 per metre High recall value Raymonds fabrics retailed through a chain of exclusive showrooms spread all over the country

y Market leader in Premium y y

y y

segment Positioning: Premium formal wear brand Product differentiation: Positioned to offer classic garments with impeccable fits and inviting styles made from premium Raymond Fabric Target market: Aimed at the global Indian Competitors : Vimal, Siyaram, Reid & Taylor, Gwalior, Mayur

y Launched in the year 1986 y Positioning: Mid-Premium y

y y

y y

contemporary formal wear brand Target market: Business, Travel, Leisure,Young Indian in Tier 1,2 cities Personality : Stylish, Colorful, International fabric Complete range of business wear for working women professionals of today Price: Rs 900 Rs.2300 Competitors : Van Heusen, Louis Philipe, Allen Solly, Zodiac

y Launched in the year 1999 y Positioning: Casual lifestyle y y

y y

brand, leisure wear Target market: Mid premium, 22-30 men Personality : aggressive, outgoing, dynamic and lives his life to the fullest Product differentiation: Makes available latest international trends through differentiated design and styles Price: Rs.899 Rs.1599 Competitors : Provogue, Scullers

y Launched in the year 1993 y Positioning: Smart casual wear y

y y

brand Personality : trend-savvy, sophisticated and discerning Indian man Product differentiation: Created the category of Smart casuals in India Target market: Mid-premium, young consumers Price: Rs. 1700 Rs.4000 (trousers), Rs.1500 Rs.3500 (shirts)

y Launched in the year 2007 y Aimed at Tier 2 & 3 cities y Entry into Popular Price Point y y y y y

segment(Rs. 5300 crore) Target Market : Price conscious young professionals Personality : Reflects style and fashion conscious Positioned as style at affordable price Dominated by John Players(ITC), Peter England(Madura Garments) Price Range : 500-1000

y Launched in May 2011 y Targeted at young, middle income, semi urban market y Provides access to 20,000 retailers in Tier 2,3 cities y Not sold in Raymond Stores y Price : Rs 250 400 per meter y Positioned as economic product y Challenges : Effective distribution network and

creating brand awareness among consumers

BCG Matrix
High
Stars: Raymonds, Raymonds Premium Apparel, Park Avenue, Color Plus, Parx Cash Cows: Question Marks: Makers Notting Hill

Market Growth Rate

Dogs: Manzoni, Be : Home, Zapp, GAS

Low

High

Market Share

Low

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