INTERNATIONAL TOURISM

THE ASIAN WOMEN SHOPPING EXPERIENCE

PREPARED BY:CHRISTAL HEAVEN

THE ASIAN WOMEN SHOPPING EXPERIENCE

Individuals can change their own behavior when trying to fulfill two or more conflicting needs. (Festinger, 1957)

WHAT IS SHOPPING
Shopping is the examining of goods or services from retailers with the intent to purchase at that time. Shopping is an activity of selection and/or purchase. In some contexts it is considered aleisure activity as well as an economic one.

LETS LOOK AT SOME FACTORS THAT INFLUENCES SHOPPING

Human behavior - develops as a result of transactions among mind (thinking, feeling, willing), body (biology, genetics), spirit (beliefs, experiences, intuition), the influence of micro-, meso-, macro-, and supra-environments on the individual, and feedback from the environment.

Are you able to identify the different types of environment that influences Asian Women shopping experience????

LEVELS OF THE ENVIRONMENT INFLUENCING HUMAN BEHAVIOR (ASIAN WOMEN SHOPPING EXPERIENCE)

THEORIES ON HUMAN BEHAVIOUR.

Human behavior occurs only when it is motivated by a need that energizes toward achieving goals. Many different types of needs have been identified. According to Maslow (1954), when the lower-order needs are fulfilled, human beings become motivated by higher-order needs. Satisfied needs cease to motivate. Alderfer(1972) noted that when the upper-level needs cannot be met, the lower-level needs become major motivators. Herzberg, Mausner, and Snyderman (1962) suggested that fulfilling some of the needs does not always lead to satisfaction. Vroom (1964) suggested that having goals and seeing a connection between own activity and the achievement of the goals is a motivator factor. Festinger (1957) stated that individuals can change their behavior to fulfill conflicting needs. Skinner (1969) argued that pleasant outcomes generate repeated behavior.

MAJOR ASPECTS OF HUMAN BEHAVIOUR

WHAT IS CULTURE?

The shared patterns of behaviors and interactions, cognitive constructs, and affective understanding that are learned through a process of socialization. These shared patterns identify the members of a culture group while also distinguishing those of another group.(The Center for Advanced Research on Language Acquisition (CARLA)

Linton, R. (1945). The Cultural Background of Personality. New York. "A culture is a configuration of learned behaviours and results of behaviour whose component elements are shared and transmitted by the members of a particular society" (p. 32).

MCCLELLAND THEORY AND HUMANS BEHAVIOUR

McClelland (1953) argued that humans acquire motives from their cultures, which dictate what needs are important to fulfill first and why.

ASIAN WOMEN

AMERICAN WOMEN

Asian women treat shopping as the opportunity to show their new wealth or to socialize with friends. routine shopping as fun rather than as emotional therapy or obsession. Shopping malls have existed for only a decade and are perceived as social-status venues. stroll through the mall and showing off their wealth by purchasing expensive handbags, clothes, and jewelry. do not shop for emotional and selfactualization purposes,

relieve stress or find a bargain. emotional satisfaction. buy small gifts for themselves that symbolize life's little luxuries. They often purchase things they want but do not need. seek premium-priced brand names to make a statement about their social status. buy top-quality designer products cheaply. treat shopping as a daily routine. some are obsessed with shopping.

COMPARING THE SHOPPING EXPERIENCE OF BOTH AMERICAN AND ASIAN WOMEN.

COMPARING THE SHOPPING EXPERIENCE OF BOTH AMERICAN AND ASIAN WOMEN. View the clips below. http://www.youtube.com/watch?v=qwYJrUyfLN g http://www.youtube.com/watch?v=Xl9m5wkDk IA

THE IMPACT TOURIST BEHAVIOUR HAS ON SHOPPING? Tourist behavior has different meanings; it is very diverse, multi-dimensional, and interdisciplinary in nature. Tourist behavior can be examined in relation to topicalareas associated with consumer behavior.

THE IMPACT TOURIST BEHAVIOUR HAS ON SHOPPING?

Tourists have a very large and diverse number of goals, priorities, and preferences that determine how they behave and why they behave the way they do.

For example, a group of tourist from Canada travel to the Jamaica. The younger ones went Fashion Night Out at the Farview Shopping Centrewhile the older ones may prefer to sun bath on the beach at Doctors Cave. Both types of travelers have a common motivation, sightseeing, and express different behaviors because they are influenced by differences in age, social status, spending power, values, and interests.

The younger ones might be interested in outdoor recreation, live entertainment, and socializing with natives, whereas elderly tourists might enjoy activities in a peaceful, relaxing atmosphere. Shopping has become a major part in tourism worldwide. Tourism travels from every country just to attend the annual Fashion Night Out in New York City.

THE IMPACT TOURIST BEHAVIOUR HAS ON SHOPPING?

New York City (August 10, 2011)NYC & Company, New York City's marketing, tourism and partnership organization, announced that more than 30 NYC hotels will offer exclusive packages between August 15 and September 30 in celebration of the third annual Fashions Night Out, an initiative developed to boost the fashion and retail industrys economic impact. To increase visitation and participation in New York Citys FNO event, for the second year certain hotels will create unique lodging experiences, featuring complimentary cocktails, complimentary dinner, continental breakfast, spa treatments, access to style consultants, shopping discounts and more. Last year, the average hotel occupancy rate for August and September reached 89%, a nearly 5% increase over the year-end average for 2010. For the full list of detailed hotel offers, visit

GROWTH IN THE TOURISM INDUSTRY

Currently, the tourism industry is facing an unprecedented growth worldwide. As according to the diagram below Jamaica is an example of such fact.
STOP OVER VISITOR 1,266,366 1,350,285 1,414,786 1,467,363 1,614,099 2.2 m CRUISE PASSENGER 865,419 1,132,596 1,099,775 1,144,235 1,225,240 2.2 m F/X EARRINGS US$M $1,192,900 $1,350,000 $1,437,000 $1.5-m $1.780-m 2.9-m

INTERNATIONAL TOURISM INDUSTRY AIMING AT CULTURAL DIVERSE VISITORS.

Culturally diverse visitors will be the future targets of the international tourism industry. For example, Tourist who travels for entertainment purposes attend shows like the Jazz and Blues , Reggae Sumfest, and other cultural shows. These shows creates live entertainment for these tourist and therefore more similar events are being established. This is becoming a future target for International Tourism.

Health tourism involves those visitors with medical conditions that travel to experience healing remedies. A person who travels for wellness is generally healthy, but seeks therapies to maintain his or her well being. In Jamaica, upscale hotels have extended their services to accommodate guests who use spa therapy facilities as the deciding factor in choosing a resort vacation, rather than viewing it as just an additional amenity. The Milk River Spa is said to be one of the most radioactive in the world and is similar to the Lucerne Spa in Switzerland. Maintenance is being done to both facilities, but they will need considerable capital injections to raise them to global standards. The Milk River improvement venture is part of the Governments Millennium project, which is noted for assistance; the Bath Hotel and Spa however, is being considered for divestment.

THE TOURISM INDUSTRY LONG TERM SUCCESS REMEDY IS

A more cultural approach towards marketing Some examples are: The Brand Jamaica Clothing Line,FashionNight Out , (similar to Fashion Night Out in the US) Community Tourism- (Through visitor/community interaction, respective cultures are explored, ideas and information are exchanged, and new friends are made). And many others. http://www.youtube.com/watch?v=wQvvCglSVo&feature=related

DO YOU KNOW?

Asian women stroll through the mall and show off their wealth by purchasing expensive handbags, clothes, and jewelry.(brands like Dolce & Gabana, Coach ..etc) American women shop for emotional satisfaction or to find a bargain. (eg. Fashion night Out). NYC & Company, New York City's marketing, tourism and partnership organization, announced that more than 30 NYC hotels will offer exclusive packages between August 15 and September 30 in celebration of the third annual Fashions Night Out, Culturally diverse visitors will be the future targets of the international tourism industry.

http://www.youtube.com/user/JamaicaPackages?v=sTGaBfHYpE&feature=pyv&ad=4973624423&kw=jamaica

REFERENCES
Caribbean Knowledge Information Centre http://www.eclacpos.org/profile/profileByCountry. asp?country_id=13&country_name=JAMAICA Hotel Mule. http://www.hotelmule.com/management/html/17 /n-3117-13.html Wikipedia. Textbook. CARTA nycgo.com/fashionsnightout.

THE END