SWOT ANALYSIS SLOT analysis

Open your eyes to the Managerial World

SWOT analysis
} Strengths } Weaknesses [Limitations] } Opportunities } Threats

SWOT

S O

Strengths

W T

Weaknesses

Opportunities

Threats

Matching and Converting

competitive advantages } Converting Covert your weaknesses /threats strengths/opportunities [new strategies? ]
}

} Matching

But at least find ways to minimize the negative effects

Internal and External

} []

Internal Outer World - External

Internal 4ps
} Personnel } Finance } Manufacturing } Capabilities } Strengths

& Weaknesses

External
} Threats-Opportunities
}

Ecosystem
} Government } Law-Regulations } Competitors } Partners } Clients } Complementary/completive products

Why SWOT?
} }

SWOT analysis is not perfect is not the absolute truth (law of relativity?) SWOT Useful tool for decision making over either Profit oriented Organizations or NGOs as far a desire end state [goal] has been Defined Other use
} }

Pre-crisis planning prevent the crisis to come Recommendation and new ways for doing business (introduce innovation)

Hey look at that

Landscape } It is said : A picture shows me at a glance what it takes dozens of pages of a book to expound." (Ivan Turgenev) the SWOT landscape is visualizing the dynamic relations that govern the SWOT Factors
} SWOT

SWOT LANDSCAPE

http://en.wikipedia.org/wiki/File:SWOT-landscape.jpg

Corporate Planning
1.Set Objectives What we are going to do 2. Environmental Scanning [present situation] +[portfolio]+ [lifecycle analysis] 3. Analysis of Existing Strategies gap analysis [ecosystem]

4.Strategic Issues what are the key factors ? 5.Develop Innovation revised strategic tactics New ways

Corporate Planning
} 6.Establish [Critical success factors [achievement objectives Strategy Implementation] } 7.Preparation [operational, resources, projects plans, strategic implementation]

8.Monitoring
[how is going, whats up doc? Corrective actions? (Socrate)

Research
} Always
}

research and no rest

Benchmarking[kind though]: competitor analysis Ecosystem entities profile design and review Entitles profiles : Costs, resources, profits, competencies , positioning, advantages, vertical integration, what their change management strategies (history), best practices

What is the road to Rome?

}

Marketers employs several techniques to collect the information they are in need such as :
Qualitative Marketing Research
}

[target group] Quantities marketing research

[statistical surveys] } Innovative research tools (i.e social media) Observation Scanning Best Practices-TQM-Benchmarking

SWOT in HRM
Reputation in Marketplaces Expertise at Partner level in HRM Consultancy

Shortage of Consultants at operating level rather than partner level Unable to deal with multi-disciplinary assignments because of size or lack of ability

S
Well established position with a well defined market niche Identified market for consultancy in areas other than HRM

W T

Large consultancies operating at a minor level Other small consultancies looking to invade the marketplace

Reference
} } } } } }

http://en.wikipedia.org/w/index.php?title=SW OT_analysis&printable=yes http://www.scribd.com/doc/56839424/Cloudmedia-reshapes-the-way-to-do-Business http://www.scribd.com/doc/56839424/Cloudmedia-reshapes-the-way-to-do-Business http://www.scribd.com/doc/55240105/Doingbusiness-in-Greece University of surrey interclass noted over marketing module Marketing and Management interclass notes