THE EFFECT OF SOCIAL NETWORKING SITES ON Youth

INTRODUCTION
 The main types of social networking services are those that contain category places, means to connect with friends, and a recommendation system linked to trust. Popular methods now combine many of these, with Facebook, Google+ and Twitter widely used worldwide, The Sphere, Bebo, Hi5, Facebook, Twitter, LinkedIn and Google+ are very popular in India. There have been attempts to standardize these services to avoid the need to duplicate entries of friends and interests. Social networking is the grouping of individuals into specific groups, like small rural communities or a neighborhood subdivision, if you will. Although social networking is possible in person, especially in the workplace, universities, and high schools, it is most popular online.

  

EFFECTS
 Social networking sites are effecting the young generation now a days. Youngsters are using social networking sites 24*7 which is not really good for their educational point of view.  The psychologies of the youngsters are also changed because of the unwanted sites and information.  Social networking websites like face book are causing alarming changes in the brains of young users, an eminent scientist has warned.  It is also known to shorten attention spans, encourage instant gratification and make young people more self-centered.

ADVANTAGE
1) The best advantage of social networking sites is that these sites allow you to keep in touch with your friends, classmates, and relatives. It is also the most cost effective way to keep in touch with your people. Here geographical locations are no barrier to stay in touch.

2)

You can build a network of contacts and interact with a lot of people at the same time. As such, you can spread your thoughts and interests to a large number of people.

3)

Free Business Promotion This is probably the biggest advantage for business owners using social networking sites. Facebook, Twitter, LinkedIn, Google+ and many others are great forums for you to talk about your business

DISADVANTAGE
1) May result in negative comments from employees about the company or potential legal consequences if employees use these sites to view objectionable, offensive material.

2) Everything Is Public The nature of social networking sites is that they are well social, so things get shared. 3) Time Consuming Social networking sites can suck you in and before you know it youve spent hours looking at pictures, videos, and reading clever posts.

RESEARCH DESIGN
 To analyze the effective communication strategy through social networking sites.  To study the effectiveness of brand communication through social networking sites from its users and communicators.  To find the impact of interaction through these communication among Indian users (with reference to Face book, Twitter and Orkut).

RESEARCH TYPE
Exploratory Research : Exploratory research is a type of research conducted for a problem that has not been clearly defined.  Exploratory research helps determine the best research design, data collection method and selection of subjects.  This Research often relies on secondary research such as reviewing available literature and/or data, or qualitative approaches such as informal discussions with consumers, employees, management or competitors,

DATA
Primary data
demographic Age group Gender Economic Strata Occupation from 15-57 years Both men & Women Middle class & above, College Students, Service, computer-net user.

psychographic Modern, Joyful, Trendy, Outgoing Fashion/Health conscious Enjoy comfortable lifestyles

SECONDARY DATA
Top 6 Social Networking Sites in India: 2011
   Facebook :- It is the second most accessed website in India, second to Google. India with its 34.6 million users, is the now the 3rd largest country on Facebook. 4% of Facebooks global traffic originates from . Twitter:-Twitter though took time to be accepted by the Indian web users, it started receiving a lot of attention and appreciation in recent times when around every brand ambassador, celebrity and politician joined up. India is the now the 8th largest country on twitter. Recent reports suggest that 8% of traffic on twitter originates from India ,the number of twitter users in India would be around 16 million.

 

 LinkedIn :- LinkedIn is India s largest professional networking sites.

 It has seen the highest percentage growth in terms of users.  It has grown from 3.8 million users in Nov 2010 to 10.1 million Jun 2011.  Almost 10% of the traffic on the site is from India. users in

networking website in India  It lost its first position to Facebook sometime in July 2010, but it still retains a large user base, primarily due to continued usage in the II and III tier cities in India

 Orkut:- The Orkut owned website was once the most popular social

The number of registered users on Orkut as of May 2011 is around 15.2 million users.

 hi5(World website Rank: 135 | Social Networking Rank: 5)

Hi5 is a social networking website. The company was founded in 2003 by Ramu Yalamanchi. Quant cast reports 46.1 million global visitors

SAMPLING DESIGN
What Is Sampling ? Sampling is a sub set of population; is a group of people who are representative of entire population.

Non probability Sample: Judgment sampling Quota sampling

NON-PROBABILITY
Non-probability sampling: Non-probability sampling represents a group of sampling techniques that help researchers to select units from a population that they are interested in studying.  Collectively, these units form the sample that the researcher studies.

 Judgmental sampling-:
 Judgment sample is a type of nonrandom sample, which is selected based on the opinion of an expert.  Results obtained from a judgment sample are subjective.

 Quota sampling -:
 Non probability quota sampling is a bit less restrictive. In this method, you specify the minimum number of sampled units you want in each category.  Here, you're not concerned with having numbers that match the proportions in the population.  Instead, you simply want to have enough to assure that you will be able to talk about even small groups in the population

ABOUT SAMPLE
sample size sample breakup Sample frame Sampling unit Survey in this Research 80 people will be surveyed. College going students, working men & women Colleges, and Offices. College students, working men and women, above 17 years of age. Survey was conducted randomly among Face book, Twitter and Orkut user community, by sending questionnaire through online to collect the individual opinion from the respondents

TYPE OF SURVEY
Sentence Completion
We did the Sentence Completion For this topic, on the Sources of Face book The following question we ask to people Question

Facebook is_______________ A. B. C. Interesting Boring It helps in being in touch with friends/ family

By this data and answer we arrange the high to low list those are following C- It helps in being in touch with friends/ family A- Interesting B - Boring

Word association
Question-When u hear the word Chatting what word comes in your mind Those are following answer we got from various sources :Chatting Facebook

Chatting

Gtalk Gmail Sms chat BBM

Question-When u hear Online Communication what word comes in your Mind

ANSWER

Facebook Gtalk Google Skype Online Communication Yahoo Email Timepass Twitter

GROUP DISCUSSION
Video of the gd

SURVEY QUESTIONERS

We did the Research Survey to identifying the people point of view about the social networking websites and it s component.

DATA ANALYESIS AND INTERPRETATION

1) What is your gender?
Gender

45% 55%

FEMALE MALE

2) What is your age?

Age Group

15% 30% 15% 18-20 21-25 26-30 31-35 More than

15% 25%

3) What is your Education qualification?

Education Qualifaction

10% 20%

20%

Less than high school High school Bachelor degree Graduation Masters

35%

15%

4) Average house of active use of social

networking per day?
house of active use of social networking

20% 30% 1-15 min 15-20 min 25% 25% 50 min-50 min 2 hours

5) Do

you have your profile on any of the following social networking services ?
Social Networking Services Facebook Google+ 9% 9% 9% 9% 9% 9% 9% 10% 9% 9% 9% Yahoo Massager My Space YouTube Twitter LinkedIn Orkut ibibio Others

Q.6 If you are not anticipating with any of social networking websites what is the main reason why?
If not anticipating I don t have time 10% 20% 15% It is not interesting for me I do not want any publicity I think it is bad Others

20%

35%

Q.7 If u weren t using SOCIAL NETWORKING s, what would you have done to utilize that time?
Time Utilize

20%

15%

Studying Hanging out with friends Reading novel

25%

40%

Other

Q.8 How has SOCIAL NETWORKING s benefited you as a user?

benefited SOCIAL NETWORKING

10% 20%

I have more friends I am able to connect easily with any existing friends

15% 40% 15%

I have found a life partner through these sites I find it a great way to enjoy leisure Link with prospective recruiters & find employment

Q.9 What is your purpose to use social networking website?

purpose to use social networking website

25%

25% Making a new friends Playing games Chatting Fluting with girls/boy

20% 30%

Q.10 How many friends you have for your social networking profile?
Friends

15% 35% 25% A) A) A) A) Less than 30 30-100 100-200 300+

25%

Q.11 Have you ever meet someone that you come through SOCIAL NETWORKING s?
meet someone through Sn Sites

45% 55%

Yes No

Q.12 How many community/ groups are you member ?

community member

20% 30% Up to 20 20 -80 80-150 150+

25% 25%

Q.13 Since How Long have you been using the Social Networking Sites?
How Long U Member of SN Sites

15% 25% 15% 15% 30% Less than 6month 6month-1yrs 1-3yr 3-5yr Above 5yrs

Q.14 Do you feel these networking sites have created any negative impact on your personal life?
Negative Impact Of SN Sites

35%

35% Yes No Can"t Say

30%

Q.15 If yes then what do you feel can be these impacts(above Q)

Impact of SN Sites Loss of privacy 14% 29% Loss of time More reliance on electronic medium Less emotional bonding relation Other

29% 14% 14%

Q.16 How often do you put status update on your social networking site?
Do You Put Updates

15%

20% Several times in a day Once in a few days once a week Occasionally A) Never

25%

20%

20%

Q.17 What is the key reason for you to join a community /group in a social networking service?
Key Reason TO Join SN Sites E) It is a relevant activity & interesting community This will let me stay up to date with the community news/update I believe this will help me to get new useful connections

20%

15%

25%

40%

Q.18 How often do you participate in communities discussion on social networking website?
I m an active participant in terms of comments and discussion topics starting 25% I m rather a reader than an active commenter I do u not participate in discussion just watch communities for updates 25% 25% Other

participate in communities

25%

Q.19 How do you access your social networking account?

Access

45% 55%

Mobile Computer

Q.20 Do you think a social networking site is an important for your social life?
importance of SN Sites

35%

35% Yes No Can"t Say

30%

Q.21 Do you trust information obtained on communities / group?

trust information obtained on communities

Yes 30% 30% Yes if it comes from communities moderators No 40%

Q.22 Would u like to highlight your relationship to your college/university?

highlight your relationship

40%

35%

At your social networking profile Yes N0

25%

Q.23 What do you think while you are commenting on your friends photo/updates on social networking websites?
updates photo on

10% 30% By Gender By Social imp By Self imp Other

35%

25%

Q.24 Why do you upload your photos on social networking sites?

Why do you upload your photos

20%

For getting likes 25% For getting comments For making people Jealous Other

25% 30%

Q.25What kind of people do you have on your friend list?

what kind of people 9% 10% Immediate Family Extended Family High school College

23%

58%

Q.26 Can you consider advertising that you see on your profile relevant to your interests?
Advertising on Your Profile

30%

30% Yes No Occasionally

40%

Q.27 Which language does u prefer to use your social networking sites Account?
Language

30% 40% English Your Mother Tongue Other

30%

Q.28 What kind of brand communication attracts u in social networking?

brand communication

15%

15% Interactive Flash ads Banner ads Games, quiz Video ads

25%

25%

20%

Q.29 What type of information you don t included in your Social Networking Site Profile?
information you don t included 5% 15% 15% 20% 15% 15% Photographs Real name Relationship Status Mobile Number Email Id All None of Real identity

15%

Q.30 Whom you Speak with the most Through Social Networking Sites?
Speak with the most

20%

Colleagues 25% People who Live for Away Family and Friends

30%

25%

People you don t already know

Q.31 Do Social Networking Ads. Influence the purchase Decision you make?
Influence the purchase Decision

15%

15% Strongly Agree Agree Disagree Don t Agree Strongly Disagree

15% 30% 25%

Q.32 Do you think Social Networking Sites like FACEBOOK are getting Boring?
FACEBOOK are getting Boring

50%

50%

YES NO

Conclusion A social networking web site is an online community in which people can connect to others with similar interests. Since their start in 1995 with Classmates. com, social networking web sites have grown enormously to include such huge sites today as hi5.com, Facebook.com, and orkut.com. Through these sites businesses can use social networking web sites to connect to potential employees, market new products, and get feedback on their current products as well as new ideas for future products. Although there are many valuable assets to social networking web sites ,their are also major issues that the sites must address such as the protection of private information, the protection of children, and the protection of copy right immaterial. Although they have issues, social networking web sites are still one of the best inventions of the modern era because they connect so many people. . Methodologically, SNS researchers' ability to make causal claims is limited by a lack of experimental or longitudinal studies. Although the situation is rapidly changing, scholars still have a limited understanding of who is and who is not using these sites, why, and for what purposes. Such questions will require large scale quantitative and qualitative research. We hope that our findings and the work described here will help build a foundation for future investigations of these and other important issues surrounding social network sites.

GROUP MEMBER
Group Member Shashank Salve Alisha D souza Sanjay Shankar Roll Number 42 13 54