Tata motors Ltd, is Indias largest automobile company. With revenues Rs. 35651.48 crors (USD 8.

8 billion) in 2007-2008. Tata motors established in 1945.Since 1954 over 4 million Tata vehicles play on Indian roads. Tata motors, the first company from India's engineering sector to be listed in the New York stock exchange (sep 2004) has also emerged as an international auto mobile company.

The Nano is a 33 PS car with a 623 cc rear engine and rear wheel drive, and has a fuel economy of km 21.97 km/L under city road conditions, 25.97 km/L, on highways It is the first time a two-cylinder non-opposed petrol engine is used in a car. Tata Motors has reportedly filed multiple patents related to the innovations in the design of Nano, with powertrain design alone having 34 patents the Tata Nano at 101 gm / km - has the lowest CO2 emission amongst cars in India.

1st step in international market- Tuesday 3rd march 2009,marked the 12th year of Tata motors participation in the Geneva motor show. The company presented the Tata nano Europa, intended for future launch in select international markets.

Tata nano
Engine:-623cc,parallel twin, petrol. Transmission:-4 forword,1reverse,manual. Max power:-33 bhp @ 5250 rpm And 0-100 kph:31.3 secs. Top speed:- 106 kph. Mileage(overall):- 23 kpl. Price:- 123360 to 172360

Maruti 800
Engine:-796cc,inlinethree, petrol Transmission:-4 forword,1reverse,manual. Max power:-37 bhp @ 5000 rpm And 0-100 kph:26.3 secs. Top speed:- 130 kph. Mileage(overall):- 16 kpl. Price:- 1.97 to 2.34 lakh

Performance:- 0-60 kph:8.66 secs. Performance:- 0-60 kph: 8.1 secs.

Cost-effective and innovative use of media. Promotion of tata brand with its multiple bank partners. These financiers will promote the nano brand during booking jointly with tata motors and on there own. Nano news in papers,nano breaks on radio,nano appearing in form of messages or ticker news on TV, online nano popups on major websites etc.. Whole range of nano merchandise like baseball caps, Tshirts and key-chains, among others.

TATA nano std (BS3) TATA nano cx solid paint (BS3) TATA nano cx metallic paint (BS3) TATA nano LX metallic paint (BS3)

Rs-123360 Rs-148360 Rs-151360 Rs-172360

Tata nano enjoys around 10-15% of market share

Target audience

Middle class People likely to upgrade from two-wheelers to cars lower income group with family

Demographics

Age- 21 and above Sex- male and female Income- 3-5 lakhs/annum

 The T.V.C

campaign started off by positioning it as a budget car made only for the lower income group. ads stressed only on the monetary benefits of the product along with lots of emotion, rather than also providing the audience with the features that the car provides.

The

The latest nano ad shows a group of friends enjoying the new nano ride, along with its feature such as powerful AC, good suspensions, powerful engine, fuel efficiency etc

 After

this campaign the sales of TATA NANO grew 26% according to the Autocar India Forum , cosmetic and technological developments were also responsible for this growth in the sales figures

 To

know different preferences of different consumer To observe the most preferred car To determine the consumer behavior towards Tata nano To observe price and quality preferences of the masses

 Instead

of purchasing a Bike, will you prefer to go for the NANO?

Which feature of NANO attracts you most, that inspires you to go for NANO?

 Which

colour of NANO would you prefer?

 Do

you think NANO is people's car

 If

the price of NANO rises, would you still purchase it?

Will Tata be able to maintain the price of nano in future if there is hike in cost of raw materials?

 How

will you feel if NANO is used as a

taxi?

Will there be traffic problem with the introduction of nano on Indian roads?

 Can

you trust NANO for safety?

 Will

you recommend NANO to your friends and relatives?