Beruflich Dokumente
Kultur Dokumente
HTT 257
Your audience
CHAPTER 3
YOUR AUDIENCE
Cultural considerations
Psychographics
-attitudes, personality traits, challenge of new
experience & physical activity
Organization – logistic
Translation services
What are their needs?
Need for safety
Need level of service
Disable people / facilities
Culinary preferences – vegetarians, religious
restriction, pharmatheucial diets (medical
meals), kids meals
People interact – quite chatty, enjoy talking,
quiet etc
Special language & interpreter
3.2 How do you find about your
audience?
The length & type of commentary to
deliver
Anxiety levels of group members
Types of activities include
Cultural sensitivities
Some ways of finding out about your
audience
Phone agent – find details
Conduct research – tourism offices
Record & capture information
Create expectations
Rely on – experience with similar
situations
3.3 Building a Relationship with
your audience
o Cooperation
o Understanding
o Respect
o Friendship & friendliness
o Goodwill
o Honesty
o Professionalism
o Responsibility
o Courtesy
o trustworthiness
3.4 Principles for Conducting a Tour
Universal principles
Specific principles
Universal Principles
Tour conducted – safe & secure for all
participants
Participants – treated with care & respect
Guides – skills & knowledge for lead the tour
Information – accurate & appropriate
Tour – fun, enjoyable, entertaining, exceptions
etc
Guides – ethical behavior, trust & honesty
Tour – meets what was promised
Specific Principles
knowledge
END OF CHAPTER