Muhammad Haris Adeel Ahmed

"Providing healthy products for a healthy society using innovative techniques and research.

The premier Flavoured Mineral Water Company, offering nutritious, superior taste and fresh drinking water.

Our logo glorifies the Health of a Person. It shows a happy and healthy enjoying person who drinks SAHA.

Strength
Innovation Quality Taste Nutritious

Weakness
Lack of awareness

Opportunity
Upcoming summer season. First producer of flavour mineral water. New Market. Going to introduce Energy Drinks. New Flavours.

Threats
Competitors. Political instability. Change of customers taste.

Political
Chances of Elections. Military Take-over.

Economical
Inflation. Low income.

Social
Currently SAHA is not fully developed, so in near future we want to become socially responsible to the society.

80% of individuals are ready to take our product as a regular drink.

Technological
State of the Art technology in manufacturing.

Revenue: Cost of Goods Sold: Gross Profit: Operating Expenses:Advertising Expenses: Distributor Commission: Net Income:

PKR 405,600,000 265,465,200 140,134,800 980,943,60 700,674,0 350,337,00

Geographic:
Pakistan Gujranwala

Demographic:
5 Above. Male\Female. Young, Single, Married and Old. 20,000 plus income Students, Businessmen and Professional.

Psychographics:
Upper, upper middle and middle.

Usage rate:
80.85% will use the product.

Behavioural:
Quality and Services benefits. Potential Users. Strong Loyalty. Positive Attitude.

Everything the company can do to influence the demand of its product. It consists of four Ps: Product Price Promotion Place

Variety Different flavours Quality High quality and hygienic Design Appealingly to attract the customers Features Attractive, Nutritious, Fruity Flavour Packaging Unique to provide hygienic water Brand Name SAHA which means Enduring and Mighty.

List price:
The settled price of our 500 ml bottle is Rs. 20.

Payment period:
The payment period to distributors is within 1 month.

Designed a valued Product

Determined the product cost

Settled the price based on cost

Convince buyers of products value

Marketing penetration: to attract many customers and capturing utmost market shares within 1 year of our launch.

to increase the sales by attracting non-users as well as indirect competitors customers.

SAHA Flavoured Water

Wholesalers

Retailers

Ultimate Customers

Advertisement
Television News paper Billboards

Sales promotion
Buy 1, get 1 free Pull and push Strategy