Business Plan

Presented by

Hassaan Ajmal

Mux Khussa
Footwear is considered an extension of ones personality Pakistanis posses a very rich cultural heritage among them are traditional footwear Khussas Khussas - with their intricate patterns, colors and exotic designs, are an important part of our rich culture Popular in formal wears usually in Mehndi ceremony or Eid Celebrations for both male and female

Business Model
Ecommerce Business Model Online Selling of Multani Khussas abroad (First to start with UK) Orders will be placed Online with the means of a website embedded by customized tools Will give specific order to the supplier in Multan at a negotiated rate making sure of no time delays After collecting the orders, Khussas will be delivered at their doors through DHL services or in collaboration of my Uncle who lives in UK to cut fleeting cost

Objectives
To serve the people of subcontinent abroad by giving them a traditional feel Making easy for them to shop Online through customized Khussa for traditional ceremonies Creating awareness abroad, what Pakistanis are capable of producing such an artistic item Enriching Pakistani culture abroad

Competitive Edge
Unique product, comfortable & elegant, Getting the perfect Khussa size the first time, Soft and 100 % pure leather Khussa, Customized size and design, Excellent Quality including product, packaging, shipping and customer services Printable Sizing Template for Khussa available at the site to enable a perfect size khussa drawing the foot by length and width

Marketing Technique
Mux Khussa Designed logo by me will be tagged on the Khussas to create perception among the foreign and local natives abroad that its a branded product - Brand equity, value and goodwill is going to Increase thus premium can be charged later

Mux Khussa Logo Design

Target Market
Subcontinent Natives Bridals and Grooms Children and Families

Online Extensive Shoppers

Foreigners those who like to wear other culture traditional wears People those who like to collect ancient and cultural stuffs and are fascinated about it

Product
Well designed , perfect size, , colorful, elegant and comfortable pure leather khussas Customized Khussas Bridal wears Groom wears Children wears Men/Female wears Stylish Khussas Special Clearance Khussas Simple Traditional Khussas Eid Khussas

 Full variety of available Khussas will be listed on the website Use customized tool for designing Instructions regarding payment and shipping process

Policies
Instructions and tips regarding measuring your foot size will be given How to shop manual, instructions related to shop at cart, check outs etc

Price
On average Khussa will be priced between Rs 650 - 950 Customized Khussa will be priced high ranging from Rs 1200 - 4000 depending upon the size, exclusive designs and comfortably - In this case *tilley waee khussas* will be Rs 4000 - 6500

Promotion
Website Facebook Page

Ads on the internet

Bulk purchases discounts Special Discounts and Gifts will be given

Additional Services
After Sale Services Return, Replacement & Refund if item received in damage condition Free alteration and modification will be done if error is ours without any shipping charges

Meeting the queries related to any complain / dissatisfaction with sizing and styling

Estimated Budget / Financial Calculation

Start up Cost
Website Website Desginer Total Start up Cost Rs. 1600 Rs. 4000 Rs. 5600

Other Cost / Expenses

Pay Pal / Merchant Account DHL/ Shipping Cost per 1000 Khussas 0.75kg Packaging and tagging Logo Cost Per 1000 Khussas Rs. 4500 per month

Rs. 55,000

Rs. 80,000

Internet

Rs. 3000

Supplier Cost per 1000 Khussas at 12% discounted rate = Rs. 572(100 Khussas) + Rs. 1056(150 Khussas) + Rs. 2200(200 Khussas) + Rs. 3080(300 Khussas) + Rs. 4400(250 Khussas) = Rs. 26,79,600
Total Cost = Rs. 26,79,600 + Rs. 1,42,500 TC = Rs. 28,22,100

Revenue = P(Q) = Rs. 650(100 Khussas) + Rs. 1200(150 Khussas) + Rs. 2500(200 Khussas) + Rs. 3500(300 Khussas) + Rs. 5000(250 Khussas) TR = Rs. 30,45,000

Profit = TR TC/TE Profit = Rs. 30,45,000 28,22,100 Profit = Rs. 2,22,900

Break even
0 = Average Price(Khussas) Rs. 28,22,100 0 = Rs. 2570(Khussas) Rs. 28,22,100 Khussas = 86.69 units

Future Plans
Expanding the business to other parts of the world Entering into the manufacturing business of Khussas Opening a Physical retail store in UK, USA and Europe Supplying accessories and other traditional wears and stuffs like Kurtas, Embroided Clothes of women, Kangans, Handicrafts, etc .

Thank You Any Questions ?