Company name

Vision: Mission:

Providing advance design of hygienic plastic container to user To be in line with world class hygienic plastic container maker

Organizational Chart
CEO Khairul Adzha Bin Abu Tahar

COO Mohd Nazir

SECRETARY Aisy Anuarin

Research and Development Mohd Zaieri Mohamed

Production Planning Control Abdul Razak Abd halim

Production Mohd Elhadi

Busines and Poduct Development Abdul Jalil

Sales and Marketing Hasan

Purchasing Khairil

Quality Department Ahmad Ibrahim

Administration Samir

Financial Hashim

The potential customer

People who desires a peace of mind at office Lecturers room Lab room Class room People who enjoy technology

Background of Company

Company Name Registration No. Incorporation Main Office

: : : :

Website Email Telephone Number Fax Number Bank References

: : : : :

Hygiene Tech Sdn. Bhd. 388108 W 21st July 2001 6th Mile, Jalan Sentul, P. O. Box 40, 68000 Sentul, Selangor Darul Ehsan, Malaysia www.hygienetech.com.my samir@hygienetech.com.my +60 3 4270 8808 +60 3 4270 8809 Bumiputra Commerce, Ampang Branch UOB Berhad, KL Main Branch

Corporate Profile

Hygiene Tech Sdn. Bhd. (388108 W) is a fully Malaysian company. Master Hygiene System and Environmental Services Company. Acquired the best technology, full with expertise. Hygiene Tech Sdn. Bhd. was awarded ISO 9001:2000 Quality Management System certificate by SIRIM Bhd. 2006: Hygiene Tech Sdn. Bhd. was awarded as TOP 50 Enterprise by Ministry of Industry Trade and Industry (MITI) and Accentor.

Company Philosophy

Continually set and strive to achieve new goals Bend all efforts to earn Hygiene Tech the TRUST and Affection of Customer Take all measure to achieve customer satisfaction Master leading edge technology and proprietary technology for our company develop

Business Operation

Developing dustbin compressor that not only useful but are also reliable, flexible and easy accessibility.

Finding ways to incorporate existing technologies with newly-emerging technologies. Giving our clients sound, dependable and cost efficient solutions. Our solution easily expandable for meeting tomorrow's needs

Certificate of Registration

Certificate of ISO

Certificate of Product Pattern

RESEARCH AND DEVELOPMENT DIVISION

Manufacturers started to think for a dustbin which is useful and ergonomics in size for the office and home usage. How to produce the dustbin which can be categorized as smart and functional. With the base knowledge of ordinary dustbin, we have come with the new stuff. The smart dustbin is first come from the inspiration of how to keep the rubbish in the office and home dustbin for a longer time with the optimum usage.

Introduction to Product

Product Details

Name: Hygienic Plastic Container (HPC) Dimension: 60cm (height) x 40cm (length) Weight: Approximately 1kg Shape: Square with round end Material: 1) Main, Lower and Bottom plate Plastic
2) 3) 4) 5) 6) 7) Compressor Plate Aluminum Compressor holder Plastic Plate ball Mild steel Inner and bottom spring Steel Interlock pin Plastics Holder Plastic

It can compress the rubbish until the desired level has been achieved. Removable and light in size. Suitable for the office and home use with the dry rubbish. Easy to throw away the compressed rubbish from the dustbin. Ergonomics in size and its function. Available at low price with high performance

The advantages of HPC

Hygienic Plastic Container The sketch

The Sketches

Sketching is must be the first step to generate the ideas. Engineers must draw anything that would come in their mind and interpret it into drawing and sketches. The CAD drawing only can be made with the aid of sketches by hand. Sketch would be the main tool to improve the current ideas.

Hygienic Plastic Container

The shape of dustbin is been decided as a square-ergonomically way to keep the rubbish in compressed. The compressor plate is been used as a tool to compress the current amount of rubbish onto the optimum vacant space. The compressor mechanism of this system is been inspired by concept of spring at ball pen. Every time the dustbin is been occupied, the compressor plate can be open by twisting up the ellipse holder. The plate again can be closed by twisting down the ellipse holder (see Fig. 1)

How does its work?

The Product System (ProSys)

Compressor Plate Plates Ball Holder

Inner Spring

Compressor Holder

Figure 1

Hygienic Plastic Container How

To compress the rubbish, push the compressor holder (ellipse holder) towards down until it reached the limit level. The inner spring will keep the level of compressed rubbish by locking the limit level. About 20cm above the bottom level of dustbin, the spring will reach the final level and it cannot be compressed. At the bottom level, there is another spring mechanism attached with the bottom plate. The bottom spring is used to push the compressed rubbish when it is been unlocked. (see Fig.2 and Fig.3)

does its work?.....cont

CAD Drawing-Inner Spring System

Twisting up (To OPEN) Lower Plate

Twisting down (To CLOSE) Figure 2

CAD Drawing-Bottom Spring System

Lower Plate Key Hole Bottom Spring

Bottom plate

Figure 3

Hygienic Plastic Container How

does its work?.....cont

In inner spring mechanism, there is a key to push the interlock which is connected to the bottom spring (see Fig.4) When this interlock is been unlocked, it will release the compressed spring to the initial position (No forces applied). After the bottom spring pushes the lower plate, the key inside inner spring also will be released. To throw away the rubbish, twist up again the ellipse holder as same with the first step.

Interlock Key Mechanism

Interlock Pin Connector

Figure 4

The Final Drawing

PRODUCTION PLANNING AND CONTROL DIVISION

Product Design Specifications

Purpose: To maximize the usage of the dustbin. Improving the existing dustbin.

New or Special features: Compressible part of the dustbin.

Intended Market: Intended for office use where the type of thrash is dry and normally papers and plastic.

Need for Product:

From the survey that has been conducted, it shows that the users are interested in the new features. Only a number of people surveyed expressed their willingness to pay a bit more for an improved product. So our business strategy is to produce an improve dustbin that is low in cost and superior to the existing No toxic material should be associated with manufacturing the product.

 1. 2. 3.

4.

5.

Physical Requirements: (40 x 40x 60 mm) in size. Rectangular shape with rounded corners. No slippery surface on the outside of the dustbin. Varieties of colors could be choose to suit the office environment. Is about the same weight of the existing dustbin without any thrash in it.


1.

Human Factors:
No sharp corners or edges to cause cut of cloth or injured any part of the human body. Rounded edges give a good feel of the product. Opening and closing of the dustbin must be simple and ergonomic.

2.

3.

BUSINESS AND PRODUCT DEVELOPMENT DIVISION

The Manufacturing processes

The machines employed for producing the dustbin are: Injection molding machine. EDM machine. Lathe machine. Grinding machine.

These processes are better than other usable processes in terms of:

Speed of production. Cost. Easiness.

Injection Molding
The following parts are produced using injection molding process:

Main body. Dustbin holder. Compressor holder. Compressor holder pin. Polypropylene is the material selected to make the above parts. It is one of the most commonly used thermoplastic materials. it is a tough material; suitable for this application. Aluminum is used to produce the the ball bearing. Brass can be used instead, but aluminum is preferable because it is harder.

The molds are made of aluminum. Hardened steel, pre-hardened steel, and beryllium-copper alloy can be used. We have selected aluminum, because it is cost effective compared with the other materials. These molds are produced using ram and wire EDM.

Turning & Grinding

Turning and grinding are used to make the:

Inner spring. Push up spring. High-carbon steel alloy, oil-tempered low-carbon, chrome silicon, chrome vanadium, and stainless steel can be used to produce springs. Other materials that are sometimes used include beryllium copper alloy, phosphor bronze, and titanium. We use high-carbon steel alloy which is the most common material used for the production of springs.

Electrical Discharge Machining

Wire EDM is used to produce the: Compressor plate. Spring lock.
Wire EDM process is better in terms of the surface finish produced as well as eliminating the need for finishing processes than other useable processes. It is fast and economical. Since we are using an EDM machine, the material must be conductive, therefore, we have selected stainless steel for it is conductive material and harder than aluminum and brass. It is also has good surface roughness and corrosion resistance.

1. Product Survey

The survey is intended to get customers feedback concerning our new hygienic plastic container which will help us in improving it for consumers' satisfaction.

Products Survey Recommendations

1.

2.

3.

Overcome the difficulty in handling the hygienic plastic containers. Facilitate removing the waste materials from the container. The container should be light, movable and relatively small in size.

2. Processes and Products Benchmarking

Benchmarking is the process of comparing ones own products, services, or processes against those of industry leaders for the purpose of improvement.

Benchmarking Steps
1.

Select the process of the company that is to be benchmarked:

Actual manufacturing Packaging

1.

Identify the key performance:

Flexibility Uniquely Innovative Cost effective

3. Identify the best in Class companies:

4. Specify programs and actions to meet and exceed the competition:

- Mass

EZUMI ENTERPRISES SDN BHD KINSON MARKETING SDN BHD

production - Identify a unique niche - Costumer satisfaction survey - Unique compressing Idea - Branding Strategies

MARKETING DIVISION

Products Types

Products Types: Daily life need Marketing Plan: 1.The high quality in the hygienic plastic containers should be emphasized 2.The uniqueness should be portrayed

Target Market
Our target market can be identified by the following factors :
1. 2. 3.

Geographic Factor Demographic Factor Behavioral Factors

Geographic Factor

Our customers under this category are

1.

The showroom locations visitors They are expected to be 400 visitors per day. The locations population is expected also to include mostly parents and officers, who would probably be interested in our products.

Demographic Factors

Our customers under this category are

1.

Parents and young professionals This category of costumers are always demanding:

1.high quality 2.creative design 3.efficient products Which are available in our hygienic plastic containers.

Behavioral Factors

Our customer under this category are

1.

Those who are looking for easy and innovative way to dispose and manage waste materials The uniqueness in our hygienic plastic containers will be emphasize in our marketing campaign.

Marketing Strategies
1.

1.

2. 5.

Setting up a showroom : Located in downtown urban setting The products are carefully arranged and displayed to unveil the innovative and creative idea behind the normal looking containers. In-store marketing: 1. Friendly Service 2. Attractive Design Direct mail piece: containing interior pictures of our products, showroom and our prices. Print media: such as local newspapers magazines student publications

ADMINISTRATION DIVISION

Employees Estimation
Our company has 300 workers. We have 9 head of department. We have 30 engineers excluding financial, marketing, purchasing and administration

Research and Development department : 18 Employees Marketing Department: 18 Employees Administration: 18 Employees Financial: 18 Employees Designing and Manufacturing: 18 Employees Purchasing: 18Employees Production line: 156 Employees quality department: 18 Employees Production Planning and Control : 18 Employees

exit Purchasing Marketing

Production Line

Toilet

Financial
Quality Control

Cafeteria

TV Room

Toilet

Toilet

Administration

Meeting Room

Research and Development Designing and Manufacturing entrance

COO

CEO Toilet

FINANCE DIVISION

1. Financing the project:

- We got a loan from the bank. The loan amount was 20,000,000 RM and the interest rate was 14% and it should be returned to the bank in a period of 10 years.

2. Determining the price and finding the total cost of the project:
- To calculate the unit price, we needed to calculate the total cost of the product. - There are three categories must be done in order to calculate the total cost: 1. Cost of materials (per unit) 2. Cost of labors 3. Factory over head

3. Calculating the profit:

-

In this step we calculate the profit that we gained from the sales of the product. Profit must be divided to three parts: - 1st part is to cover the loan payment.

- 2nd part is to cover the product expenses.