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DUAL-THERMO BOTTLE
Presented By: Deepak Varma Roll No.: 74 Marketing
3/5/12
FLOW OF PRESENTATION
CONCEPT TESTING
CONCEPT
MARKETING
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CONCEPT
A bottle adapted to separately store liquid in two separate compartments, whereby liquid at different temperature can be carried in the same container
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Was the concept understood with the help of the above explanation? (Yes/No) Will you use the bottle? (Yes/No) Suggestion/Feedback
Any
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MARKETING STRATEGY
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STPD
TARGET
School going children of std. 9th & 10Th , College Students, Travelers, Office going people
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STPD
Positioning
Differentiation
A bottle with two compartment which can store liquids at different temperature
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Product
A bottle with two compartment which can store liquid and different temperature. Both compartment of capacity 500ml total 1litr. It will have insulator from inside to maintain temp. of the liquid. The body of the bottle is of Stainless Steel which will provide durability & strength.
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Price
Being a new products it is priced at competitive rates, and is a good buy considering its features. Price would be: Rs. 1000/-
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Promotions
Promotion
of the product will be high as it is a new product with a new concept. Awareness has to be created. strategy would be as follows: activities: Print Ads in Weekly Business and Newspaper magazines, health magazines. TVC.
The ATL
BTL
Place
It
will be made available at all utensil shops, retail outlets. at the shops selling bags and bottles for students and for office going crowed. at stationary near schools and colleges.
Also
Also
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Business Analysis
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COMMERCIALIZATION
1st month
month
month
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Thank You
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