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Distribution Channel Structure of ITC Classmate

Amrita Shekhar Nasir Jalal Shashank Jain

Introduction

Classmate is the lead provider of all student stationery needs. ITC launched its Classmate brand in 2003 with the notebooks category Classmate added new products to its portfolio which now consists of pens, pencils, mechanical pencils and geometry boxes, erasers and sharpeners. Classmate aspires to partner young minds in discovering, nurturing & believing in ideas that reside inside each one of us. Classmate is For the BIG ideas in you.

Classmate Notebooks

Classmate is India's No. 1 Notebook brand.

Its range of more than 300 variants is custom made to take care of varying needs in notebooks, long books, practical books, drawing books & reminder pads segments.
These notebooks reach more than 65,000 outlets across the country. Every Classmate notebook carries ITC's Corporate Social Responsibility message on its back For every four Classmate Notebooks purchased, ITC contributes Re. 1 to its social development initiative that supports, among other projects, primary education.

ITC Business Portfolio


Cigarettes Foods Personal Care Lifestyle Retailing
,

Education & Stationery

Matches

Incense Sticks

Hotels

Paper & Packaging

Agri Business

Information Technology

Positioning of ITC
VPN providing SCM, ERP & CRM capability

F A R M E R S

e-choupal rural two-way fulfillment capability

Cigarette Trade Marketing capability


Expanded FMCG distribution capability

M A R K E T S

Branded Foods

Lifestyle retailing

Education Stationery

Matches & Agarbattis

Personal Care Products

A basis for strategic partnerships with other FMCG brand owners


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Important factors of Classmate


CREDIT SYSTEMS MARGINS

PROMOTIONS

Classmate

STOCK OUTS

DISTRIBUTION CHANNELS

DONATION FOR RURAL DEVELOPMENT

Distribution Channel Structure


Ware house

FACTORY

WHOLESELLER

WHOLESALE DEALER

RETAILER

Distribution Channel Structure


ITC has four wholesale dealer in Bhopal Aakash Enterprises M.A. Enterprises Bombay store Royal Enterprises

Super Stockiest for Rural Area Prakash & Sons

Distribution Locations in India

ITC. Touching your life. Everyday

Reasons for Present structure


Provides wide reach High customer base Frequency of Purchase is high Reduction in set up cost using retailer Understanding consumer behavior in a better way Easy access through small retailers Easy availability of product

Differentiation by Innovating Channel


Business to Business channel (B2B) Tie up with school, colleges and various education institutes

Exclusive stores of Classmate which receives supply from Factory itself

Thank you ..