Media relations are relations that deal with the communications media in seeking publicity or responding to their interest

in the organization.
Build good relationship with journalists Introduce your project to the media Promote story ideas to the media

It will help by getting recognition for the projects

Demonstrate the benefit of the projects to the target audiences

Improve chance of more funding

It is another method to influence regional policy

Will have a legal requirement to do communications & Public Relations activities for the projects

Influence your audiences towards action

Enhance your organization's reputation

Promote your organization's services

Provide third-party endorsements

Establish positive relationships that can "smooth over" difficult times

Make your organization the "go to" resource

Unless there are reasons for withholding information, arrangements should be made for providing information to the media, at their request or to meet organizational requirements

These arrangements make up the organizations approach to managing media relations

Relationships with journalists, editors and other media personnel should be established and built over time

Information provided to journalists and others should be of genuine interest to them, it should be newsworthy or fit the needs of the publications or programmers for which they work

Always provide honest, factual information

Do not show favoritism toward any individual stations, newspapers, or magazines

Give news releases to all the media at the same time

Study newspapers at first hand

Read the profiles on any publications

Make use of the media lists supplied by the Public Relations people or by the organization

Keep up to date with news of new publications and publishing plans as announced on the Internet or and medium of media

Subscribe to information sources available either through e-mail, mail etcetera

The value of openness is particularly apparent at times of crisis, but its benefits are also realized whenever the organizations activities are called into question

The organization can guarantee for itself good and favorable coverage, or good publicity, which it cannot, but so that lines of communication are open

Where relationships are already established and the organization is known to journalist, members of the organization know who they can contact to explain their objectives and activities

Favorable coverage cannot be guaranteed, but having relationship with the media already in place will improve the likelihood that coverage will be informed

MEDIA RELATIONS Display and classified ads in newspapers, consumer magazines, trade technical and professional journals

PUBLIC RELATIONS News Stories, features article, picture of the press. Internal and external journals Documentary, sponsored or industrial films, videotapes, video discs, slides, television programme material, television news Taped radio interviews, studio interviews, phone-ins, news Educational visual aid posters Seminars, conferences - spoken words sometimes

Commercial (films or video-tapes) and advertising films for showing on televisions and cinema screens Posters, signs and other outdoor and transportations advertising Public, trade, private, mobile exhibitions

Sales promotion and merchandising schemes

combined with film shows, slide presentations and exhibits

Point-of-sale displays Leaflets and catalogues Direct mail Door-to-door mail drops

Press facility visits, works visits

Annual reports and accounts

Daily Morning Newspapers

Regional or City Daily Morning Newspapers

Sunday Newspapers

Magazines

Televisions

Radios

Publicity is the communication that a post produces or attempts to get in connection with an event or activity. Publicity can be in the form of a talk, special event, dinner, demonstration, exhibit, interview, conference, news story, feature story, or photo essay.

Maintaining a positive public presence

Handling negative publicity

Enhancing the effectiveness of other promotional mix elements

Sound editorial judgment, diverse and versatile enough to apply to a great variety of media Creativity, capable of finding and defining the interesting, the novel, the significant in any subject that arises

Writing skill, graphic communications, and an ear for vocal communication

High productivity and motivation

1. Continuous public relations activities

Local community involvement Industry community involvement Newsletters, newspapers, and company magazines Employee relations Media relations

2. Pre-planned, short-term activities

News or press releases News or press conferences Ceremonies, openings, and events Announcements Feature stories Press and trade seminars Marketing research

3.Unpredictable, short-term activities

Negative publicity Media interviews

NEWS RELEASE : New release/press release/publicity release is a document that alerts the print media (newspapers and magazines) of an upcoming newsworthy event. It can be written in such a way that they will be eager to promote the event in advance and cover the event as it happens. There is a basic format that press releases follow and the media expects to receive.

The following rules should be observed in any news release: Be accurate Factual Brief Informative Objective Be specific.

RADIO AND TELEVISION

Local radio and television stations are another source for placing news items and stories. As with newspapers, it is important to know the media and the types of stories in which they might be interested. The following suggestions are helpful in trying to place stories:
Make contacts Draft proposals Get professional help Evaluate news subjects Consider the production of programs

Public relations newswires

letter

Telephone

TYPES OF INVITATION

memo

fax

Determine your target audience

Determine the purpose of the advertisement

Determine how to match the purpose of the advertisement with the needs of your target audience

Theme
Location

Impact

GUIDELINE PROVIDED EXHIBITION

Professional assistance

Identification

Photos

Props

news value High credibility

significant word-ofmouth messages from interpersonal sources

perception of having media endorsement of media

the timing of news release is almost entirely up to media

not always reported the way provider wants it

there might be errors due to omissions

inaccuracy.