Power Point Presentation of Group 2

Coca-Cola is a cola (a type of carbonated soft drink) sold in stores, restaurants and vending machines. It is produced by The Coca-Cola Company (United States). The Coca-Cola Company offers nearly 400 brands in over 200 countries or territories, which shows its recognization. The Coca-Cola Company (TCCC) only produces concentrate syrup which is then sold to various bottlers throughout the world who hold a Coca-Cola franchise.

COMPANY PROFILE
ORIGIN
The first Coca-Cola recipe was invented in Covington, Georgia, by JOHN STITH PEMBERTON, originally as a cocawine called Pemberton's French Wine Coca in 1885. The first sales were made at Jacob's Pharmacy in Atlanta, Georgia, on May 8, 1886, and for the first eight months only nine drinks were sold each day. It incorporated in 1892 as Coca-Cola Company (the current corporation).

COMPANY PROFILE
Achievements

Interbrands Global Brand Scorecard for 2003 ranked Coca-Cola the #1 Brand in the World and estimated its brand value at $70.45 billion Coca-Cola currently offers nearly 400 brands in over 200 countries or territories and serves 1.5 billion servings each day.

COMPANY PROFILE
Mission, Vision & Values
To Refresh the World...in body, mind, and spirit. To Create Vale and Make a Difference...everywhere we engage. People: Being a great place to work where people are inspired to be the best they can be.

Leadership: The courage to shape a better future Passion: Committed in heart and mind Integrity: Be real

VARIETIES OF PRODUCT
From the 1st day of launching till today coca-cola has been introduced in 27 different varieties:
Diet Coke (introduced in 1982) Diet Coke Caffeine-Free Cherry Coke (1985) Diet Cherry Coke (1986) Coke with Lemon (2001) Diet Coke with Lemon (2001) Vanilla Coke (2002) Diet Vanilla Coke (2002) Coca-Cola C2 (2004) Coke with Lime (2004) Diet Coke with Lime (2004) Diet Coke Sweetened with Splenda (2005) Coca-Cola Zero (2005) Coca-Cola Black Cherry Vanilla (2006) Diet Coca-Cola Black Cherry Vanilla (2006) Coca-Cola BlK Diet Coke Plus (2007)

Coca-Cola Statistics
Coca cola owns more than of the worlds beverages. Coke is affordable in all the countries. It was not out of the price range for an afternoon snack. Coke comes in a variety of sizes worldwide so you can use it for a crowd or as a personal snack drink

Coca-Cola is recognized by 94% of the worlds population

Marketing Strategy
Going Global Our Quality Promises Targeting Young Minds Fun Island

 Going Global:

We plan to planed to take up global marketing strategy through standardization and integration of the many services to ensure uniform growth for the company Coke throughout the world. From now onwards Global marketing strategies will be incorporated not in a specific area or country but other country also which was neglected till now, which will get 100% recognition to the company COKE.

Places already companys supplying

 Our Quality Promises:

Quality Is Our Highest Business Objective. We have achieved GOLDEN PEACOCK NATIONAL QUALITY AWARD 2004 in India and we are marching forward to achieve such more awards globally. Though there were many problems in quality our quality department have taken an immediate action to ensure that consumers do not lose interest

 Targeting young minds: Cokes commercials basically

based on young generations, So, the young generation is the target market of Coke because they want to represent Coke with the youth and energy butthey also consider about the old people they take then as a co-target market.

I'm Extremely Selfish Protective Possessive With my

Fun Island : we are going to provide a real fun time in a

private island of coke company. this island is mainly meant for college couples on a special occasion. We are going to have fun things like -coke fountain -coke Halloween parties -coke games -coca competitions

MARKET ANALYSIS
SWOT ANALYSIS

Strengths Worlds largest brand Large scale of operations Robust revenue growth in three segment. Opportunities Acquisitions intense competition Growing bottled water market Has sufficient capital to expand

Weaknesses Negative publicity Sluggish performance in north America Decline in cash from operation activities Threats Intense competition Dependence on bottling partners Sluggish growth of carbonated beverages

COMPETITORS
The biggest competitor of coke is Pepsi. Pepsi is often second to Coke in terms of sales , but outsells in some localities. In India, Coca-Cola ranked third behind the leader, Pepsi-Cola, and local drink Thums Up. However, The Coca-Cola Company purchased Thums Up in 1993. As of 2004, Coca-Cola held a 60.9% market-share in India.

So,

Thanks !!

Present By Group 2
Group Leader: E-jay R. Regilme
Members: Albert jeff Aguillon Bongbong Mariano Mark Jerick Tesorero Quennie Laoag Katherine Palas