Beruflich Dokumente
Kultur Dokumente
Flow of presentation
About Bharti Airtel Owner and management Services offered New initiatives in services Financial snapshots Indian telecom sector Telecom ecosystem Porters five force model Swot Analysis Strategies Recent events Question answer round
Bharti Airtel Limited, Bharti Crescent, 1, Nelson Mandela Road, Vasant Kunj, Phase II, New Delhi 110 070, India Website http://www.airtel.com Listed During the year, there was no change in the authorised, issued,subscribed and paid-up equity share capital of the Company which stood at `Rs 18,987,650,480 divided into Rs.3,797,530,096 equity shares of ` 5 each as at March 31, 2011.
Services offered
Wireless Services
2G/3G Rural Market
circles with 3G spectrum airtel money - Indias first mobile wallet service by a telecom operator airtel call manager, a service that enables a customer to keep his/her callers informed
worlds first voice blogging service airtel world SIM for international travellers Live Aarti on mobile LearnNext an eLearning website for the Companys broadband users
IPTV services in
Bangalore, the 2nd city after Delhi airtel broadband TV, allows the broadband customers to watch live TV on their computers or laptops Unified Service Management Centre (uSMC), i-Care was deployed across all countries of operation
in Thailand and Malaysia Indias first High Definition (HD) box with Dolby digital plus offering 7.1 MAMO (My Airtel My Offer) is Africa's first marketing tool offering segmented and personalised offers to both active and inactive customers.
Financials Snapshot
Financial Snapshots
strong customer growth for the Indian telecom market, which witnessed a 36% increase in its customer base during the 12-month period.
While wireless customers decreased by 6% the
growth of telecom sector was fuelled by the wireless segment. The wireless segment crossed the 800 Mn customer mark with 812 Mn customers as at end of March 31, 2011.
with 12 Mn broadband customers representing a broadband penetration of just 1% With the advent of 3g services in India , Telecom sector is all set to witness a new wave of mobile applications ushering the growth of data services including internet browsing, entertainment services,application stores, video calling, enterprise services, m-Heath,m-Education, m-Commerce, egovernance, etc. This is expectedto provide the trigger for the next phase of growth of the telecomindustry.
Telecom Ecosystem
Indian Telecom Industry Framework
Indian Government Bodies
Independent Bodies
They formulate various policies and pass laws to regulate the telecom industry in India.
Wireless Planning and Coordination (WPC)
Department of Telecommunications
They undertake various research activities and monitor the quality of service provided in the Indian telecom industry. They also provide various recommendations to improve the status of telecom operations in India. Telecom Regulatory Authority of India (TRAI)
Telecom Commission
Group on Telecom and IT (GoT-IT)
Porters 5 Forces
Customer Bargaining Power
Threat of Substitutes
HIGH
Providers
Cut throat Competition
4. Threat of Substitutes
Landline CDMA Video Conferencing VOIP - Skype, Gtalk, Yahoo Messenger e-Mail & Social Networking Websites
BROADBAND SERVICES
DIMINISHING MARKET HIGH
period
Spectrum Availability & Regulatory Issues Infrastructure Setup Cost - High Rapidly changing technology
LOW
SWOT
Strengths
Largest Telecom
Weakness
Outsourcing of Core
Systems Player in India Lack of emerging ~80Mn, 22.6% market investment Strategic Alliance with opportunity other stakeholders in Bharti Airtel include Sony-Ericsson, Nokia - and Sing Tel Pan India Presence Strong Financials
Source: CMIE Report NOV 08
SWOT
Opportunities
Bharti Infratel Cutting
Threats
India centric Major
Down cost in Rural area Match Box Strategy Scale of Penetration Current Tele-Density rural teledensity still at 33.8%; Low Broadband Penetration, Rural Telephoney . In Africa, the mobile penetration level across most of the countries of operation is very low.
revenues from India Falling ARPU & AMOU Intense Competition & Shortage of Bandwidth Regulatory Environment Increased
Airtel Strategy
MANTRA : Focus on Core Competencies and Outsource the rest!
Product Innovation
Pricing
Core Competencies
VAS
Operational Strategies.
Higher emphasis on ARPU/min stark contrast
with other operators who concentrate on ARPU only. Aim to become a one stop shop for all telecommunication services under the Bharti umbrella. Exploring opportunities in international markets. Hived off tower infrastructure into a separate entity.
Future Strategies
Translate its expertise in Indian markets to other
emerging economies. This could call for acquisitions globally. Technology leadership is a must Airtel must ensure that its reliance on GSM technology does not render it obsolete. Indian market inspite of being the worlds largest is still not matured. Opportunities abound in the hinterland which must be exploited.
Recent events
Mobile Number Portability (MNP):
MNP was launched on a pan India basis on January 20,2011. Sri Lanka, Bangladesh and Africa offer exciting potential for Airtel and the Company is using its experience in the Indian telecom market to build a low cost business model for these markets as well. Airtel became Indias first online self care service for pre paid mobile customers. It has outsourced all its advertising ,inventory
References
Bharti Airtel, Annual Report -2011
November 2011 Capitaline Database http://capitaline.com Indian Telecommunication Sector - August 2007, IBEF Report
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