Management Information Systems

Internet & E-Commerce

INTERNET

& E-Commerce
4.1
Mohammad Anisur Rahman, Senior Lecturer, EWU

Management Information Systems

Internet & E-Commerce
The internet is a global information system defined by three characteristics: A network composed of computers and other devices that are logically linked together by a unique address space based on the IP.

A network where network devices (computers, routers,

hubs and other equipment) are able to support communications using TCP/IP or other compatible protocols. A network that provides high-level services layered on a communication and network infrastructure.
4.2
Mohammad Anisur Rahman, Senior Lecturer, EWU

Management Information Systems

Internet & E-Commerce Internet Addressing, Architecture, and Governance The Domain Name System:
DNS has a hierarchical structure. At the top of the DNS hierarchy is the root domain. The child domain of the root is called a top-level domain, and The child domain of a top-level domain is called a second-level domain.

4.3

Mohammad Anisur Rahman, Senior Lecturer, EWU

Management Information Systems

Internet & E-Commerce Internet Addressing, Architecture, and Governance The Domain Name System:
Every device connected to the Internet has a unique 32-bit numeric IP address. A Domain Name System (DNS) converts IP addresses to English-like domain names. The domain name is the name that corresponds to the unique 32-bit numeric IP address for each computer connected to the Internet. DNS servers maintain a database containing IP addresses mapped to their corresponding domain names. To access a computer on the Internet, users need only specify its domain name.
4.4
Mohammad Anisur Rahman, Senior Lecturer, EWU

Management Information Systems

Internet & E-Commerce The Domain Name System

Figure 8-9
4.5
Mohammad Anisur Rahman, Senior Lecturer, EWU

Management Information Systems

Internet & E-Commerce Analysis of an Internet Address

Figure 9-4

4.6

Mohammad Anisur Rahman, Senior Lecturer, EWU

Management Information Systems

Internet & E-Commerce

Limitations on IP Addresses: IPv4 and IPv6:

Internet Protocol version 4 (IPv4) also called dotted quad: A 32-bit string of numbers organized into four sets of numbers ranging from 0 to 255; contains up to 4 billion addresses. To accommodate current and future workforces, and because of sheer Internet population growth, the world is running out of available IP addresses using this scheme. Internet Protocol version 6 (IPv6): To overcome this problem a new version of IP addressing scheme is being developed . It contains 128bit addresses, accomodates over a quadrillion possible unique addresses
4.7
Mohammad Anisur Rahman, Senior Lecturer, EWU

Management Information Systems

Internet & E-Commerce Major Internet Services
E-mail: Person-to-person messaging; document sharing Usenet newsgroups: Discussion groups on electronic bulletin boards LISTSERVs: Discussion groups using e-mail mailing list servers Chatting and instant messaging: Interactive conversations Telnet: Logging on to one computer system and doing work on another FTP: Transferring files from computer to computer World Wide Web: Retrieving, formatting, and displaying information (including text, audio, graphics, and video) using hypertext links
Table 8-6
4.8
Mohammad Anisur Rahman, Senior Lecturer, EWU

Management Information Systems

Internet & E-Commerce Searching and Finding Information on the Internet
Search engines & Directories: Search Engine (e.g. Google) is a tool for locating specific or information on the internet. It contains software that looks for web pages containing one or more of the search terms, then they display matches ranked by a method that usually involves the location and frequency of the search items. Whereas directory (e.g. Yahoo) displayed a list of categories and sites. The software of directory services preclassify the WebPages and search WebPages automatically. The program that search engines unleash on the Web to perform this indexing function is called a spider or crawler. Search Engines and Directrories earn through a powerful marketing tool called Search-Based Advertising.
4.9
Mohammad Anisur Rahman, Senior Lecturer, EWU

Management Information Systems

Internet & E-Commerce Mobile Wireless Standards for Web Access
Wireless Application Protocol (WAP): It is a system of protocols and technologies that enables cell phones and other wireless devices with tiny display screens, low-bandwidth connections and minimal memory to access. It uses Wireless Markup Language (WML) and microbrowsers I-mode: It uses packet switching, which enables user to be connected constantly to the network and content providers to broadcast relevant information to users. It uses compact HTML to deliver content.

4.10

Mohammad Anisur Rahman, Senior Lecturer, EWU

Management Information Systems

Internet & E-Commerce Wireless Application Protocol (WAP) versus I-mode

4.11

Figure 9-4 Mohammad Anisur Rahman, Senior Lecturer, EWU

Management Information Systems

Internet & E-Commerce E-Commerce : E-Commerce means buying and selling over
electronic medium other then conventional Fax, Phone and Telex Service.

Categories of E-Commerce:
Business-to-customer (B2C): Retailing of products and services directly to individual customers (Wal-Mart.com) Business-to-business (B2B): Sales of goods and services to other businesses (Grainger.com, Ariba.com) Consumer-to-consumer (C2C): Individuals using the Web for private sales or exchange (eBay.com )
4.12
Mohammad Anisur Rahman, Senior Lecturer, EWU

Management Information Systems

Internet & E-Commerce Expansion of E-Commerce: 1. Brick and Mortar: This type of organization only have physical presence. They dont have any virtual presence. For example: Agora 2. Brick and Click: This type of organization have both physical and virtual presence. For example: Wal-Mart 1. Click and Click: This type of organization have only virtual presence. For example: Amazon
4.13
Mohammad Anisur Rahman, Senior Lecturer, EWU

Management Information Systems

Internet & E-Commerce Business-To-Consumer

Advantages of E-commerce:
Customer-centered retailing: Closer and more personalized relationship with customers is possible Web sites: Provide a corporate-centered portal for the consumer to quickly find information on products, services, prices, orders

4.14

Mohammad Anisur Rahman, Senior Lecturer, EWU

Management Information Systems

Internet & E-Commerce Business-To-Consumer Advantages of E-Commerce: (Continued) Disintermediation: The elimination of organizations or business process layers responsible for certain intermediary steps in a value chain, reducing costs to the consumer Reintermediation: The shifting of the intermediary role in a value chain to a new source, adding additional value to the consumer
4.15
Mohammad Anisur Rahman, Senior Lecturer, EWU

Management Information Systems

Internet & E-Commerce New Business Models and Value Propositions

Business Model:
Defines an enterprise Describes how the enterprise delivers a product or service

Shows how the enterprise creates wealth

4.16

Mohammad Anisur Rahman, Senior Lecturer, EWU

Management Information Systems

Internet & E-Commerce Internet Business Models

Virtual storefront: Sells goods or services online (Amazon.com)

Information broker: Provides information on products or services (Edmunds.com) Transaction broker: Provides online transaction facility (eTrade.com, Expedia.com) Online marketplace: Provides a trading platform for individuals and firms (eBay.com)
4.17
Mohammad Anisur Rahman, Senior Lecturer, EWU

Management Information Systems

Internet & E-Commerce Internet Business Models (Continued)

Content provider: Creates revenue by providing content (WSJ.com, TheStreet.com)

Online service provider: Provides online services, including search service. (Google.com, Xdrive.com) Virtual community: Provides an online community to focused groups (Friendster.com, iVillage.com) Portal: Provides initial point of entry to Web, specialized content, services (Yahoo.com, MSN.com)
4.18
Mohammad Anisur Rahman, Senior Lecturer, EWU

Management Information Systems

Internet & E-Commerce

Virtual Private Network

Technology that uses the Internet as a channel for private data communication Uses tunneling technology Offers many benefits over a private network
Much cheaper than dedicated lines Data is secure Turns remote network administration over to ISP

4.19

Mohammad Anisur Rahman, Senior Lecturer, EWU

Management Information Systems

Internet & E-Commerce

Related Concept
JAVA Scripts, VB Scripts, JAVA Applets, Flame, URL, Plug-ins, Activex-Control, SSL, Portal, Internet Advertising, Intranet, Extranet.

4.21

Mohammad Anisur Rahman, Senior Lecturer, EWU