Beruflich Dokumente
Kultur Dokumente
Technology Development
Procurement
PRIMARY ACTIVITIES
Inbound Logistics Operations Outbound Logistics Marketing / Sales Service
Reprinted/Adapted with the permission of The Free Press, a division of Simon & Shuster, Inc., from COMPETITIVE ADVANTAGE: Creating and Sustaining Superior Performance, by Michael E. Porter. Copyright 1985 by Michael E. Porter.
Support Activities
Product Development The conception, design, and
commercialization of new products.
SUPPORT ACTIVITIES
Infrastructure
Obtain funds, carry out accounting and payroll functions, and perform other administrative tasks for each activity
Supervise truck drivers & warehouse personnel Improve truck routing & warehouse methods Buy trucks, lease warehouse space Haul dough, cheese, etc. to restaurants Supervise kitchen personnel Develop new menu items, improve oven design Buy dough, cheese, ovens, and supplies Cook pizzas, make salads, etc. Supervise advertising personnel Discover new promotional materials Buy TV time Supervise waiters
Technology Development
Improve restaurant layout Buy tables, chairs, silverware to equip restaurant Serve food to restaurant customers
Procurement
PRIMARY ACTIVITIES
Inbound Logistics
Operations
Outbound Logistics
Marketing / Sales
Service
Infrastructure
SUPPORT ACTIVITIES
Obtain funds, carry out accounting and payroll functions, and perform other administrative tasks for each activity.
Supervise truck drivers, warehouse personnel Improve truck routing & warehouse methods Buy trucks, lease warehouse space Transport components to assembly facility Supervise assembly workers Improve product design & assembly process Buy components, assembly equipment Assemble components into autos (Same as inbound logistics) (Same as inbound logistics) (Same as inbound logistics) Transport autos to dealers Supervise advertising & sales personnel Improve selling methods Supervise maintenance personnel Improve maintenance procedures
Procurement
Hire advertising Buy tools for agency, buy maintenance media time personnel Advertise, promote, & sell autos Maintain, repair autos
PRIMARY ACTIVITIES
Inbound Logistics
Operations
Outbound Logistics
Marketing / Sales
Service
SUPPORT ACTIVITIES
Procurement
PRIMARY ACTIVITIES
Inbound Logistics Operations Outbound Logistics Marketing / Sales Service
Key:
= Extensive activity
= Modest activity
= No activity
SUPPORT ACTIVITIES
Procurement
PRIMARY ACTIVITIES
Inbound Logistics Operations Outbound Logistics Marketing / Sales Service
Key:
= Extensive activity
= Modest activity
= No activity