TECHNOVA

Our Team
Gauri

Borate Project Officer Pooja Parkar Marketing Executive Sagar Zawar Financial Executive Nilesh Patil Technical Expert Shrikant Bhandare Product Designer Sonal Yadav Technical Engineer Kushal Chaturvedi Market Statistical Analyst Tejas Bhike Financial Adviser Ankur Lad Market Analyst

COMPANY BACKGROUND

Name

= TECHNOVA at Mumbai in 1987

Started

with HP since 2001 to provide various laptop components

Wins

Alliance

Customer Satisfaction Award in 2004

TECHNOVA

As name suggested TECHNOVA = TECH+NOVA TECH = Advanced Technology NOVA = A type of star that shines much more brightly

more than 22 years TECHNOVA - empowered countries, communities, customers and people everywhere to use technology to realize their dreams Customers trust us to deliver technology solutions that help them do and achieve more, whether theyre at home, work, school or anywhere in their world

For

REASONS TO LAUNCH LAPTOP

Name = DESIRE Slogan = DESIRE IS FOREVER
Potential

Market in laptop market

Experience Technical Huge

Expertise

Market and Demand

SOCIOCULTURAL TRENDS


Youngsters/Students(MBA/MMS/PGDCM) New lifestyles provides both opportunities and challenges. Students develop greater ownership and responsibilities. Students gain immediate access to information. Manageable in size and also contributes to low power consumption.

Communication opportunities are available. Students acquire all the essential information online. Essential requirement of MBA/MMS students Differential advantage

SWOT ANALYSIS

STRENGTH


Manufacturing capacity- economies of scale Marketing team Technical support Business contacts Skilled labours Advance machineries

WEAKNESS


No sales team No distribution channel of own New Brand

OPPORTUNITY


Large market segmentation Large number of M.B.A. colleges in Mumbai. Whose students are primary target market. Management curriculum is tending more on computer orientation.

THREAT:


Less sales due to unknown brand name Competition from previously established companies

COMPETITOR
      

Common laptop competitor:Dell Lenovo Compaq Apple Samsung Acer sony

NEW ARRIVALS IN INDIA

New laptop Competitors GETway MSI

MARKET SHARE
acer 16% sony 12% compac 18% others 8% hp 22%

dell 24%

ADVANCE TECHNOLOGY

DELL PROCESSOR Intel core i3 330M process RAM HARD DISK SCREEN PRICE

4GB

320GB

15.6

36,900

LENOVO

Intel Pentium dual core T4 200 Intel core i3 330M Intel core i3 processor Intel core i3 processor Intel core i3 processor

2GB

250GB

14

33,490

COMPAQ

4GB

320GB

14

33,500

ACCER

2GB

500GB

14

34,505

HP

2GB

320GB

15.6

31,750

DESIRE

4GB

500

14

31500

FEATURES


Camera-,3 Megapixe Cd/Dvd Writer- Compatible,no Tray,only Insertion And Ejection Image Sensors For Moving Images Forward And Backward High End Sound Speaker With Surround Sound Mp3 And Video Controller Panel In Front Of Mouse. Radium Keypad Spill Proof Keyboard Polycarbonate Body

ACCESSORIES


Blue Tooth Mouse SCREEN Cleaner Earphones(specially Designed By Experts) Digital Surround Sound Speakers Bag Pack

MARKETING STRATEGY


BUSINESS TO BUSINESS CONTACTS FOR 3 YEAR SOCIAL MARKETING FOR BUSINESS TO CUSTOMERS REASONABLE RATES DISCOUNT TO B2B MARKET 8% MARKET SHARE OF LAPTOPS FOR OTHER BRANDS AND THEN MAJOR COMPETITORS

MARKETING GOALS


MARKET LEADER

IDENTIFIABLE BRAND

INTRODUCTION OF OTHER MODELS

INCREASE SALES

MARKETING OBJECTIVES

PRIMARY TARGET MARKET

Educational

sector

Age

between 20-30 characteristicseasy work student needs reasonable rate

Identifying 1. 2.


1.

Basic need &requirements

reasonable laptop rate good feature

2.

1.

Shopping habits and preferenceonline assembling online buying

2.

MARKET GROWTH RATE



Laptop market has registered 79% Year-on-Year (YoY) growth during 2006. Laptop computer market in India grew by 84.8 per cent in the third quarter of 2007 contributing significantly to the overall PC market growth of 25.1 per cent. According to industry sources, current laptop market size is 1.8 million and this is expected to touch 3.2 million by year end

STRATEGIES Segmentation-postgraduation students  Target MMS/MBA students and colleges  Remote online support  Strategic allaince with ezone as distribution partner


MARKETING MIX
      

Price Rs 31500 market ofering Discount of Rs 2500 to b to b Product- desing quality warranty after sales service Place ezone in mumbai After 3 yrs launch in Delhi, Calcutta, madras Promotion:- social marketing Viral marketing, logo printing on laptops, 0% interest on emi for students, separate counter at e-zone

MARKETING RESEARCH
30 retailer ACROSS MUMBAIDESIRE.wmv PREVIOUS BACKGROUND

FINANCIALSu..

COST OF PROJECT
STATEMENT 1 STATEMENT SHOWING COST OF PROJECT Sr.NO. A) 1 2 3 PARTICULARS SOURCES OF FUND Owner's Contribution Capital Term Loan Cash Credit TOTAL B) 1 APPICATION OF FUND Working Capital Bank clean cash credit required fixed asset Rupees in lac's RS RS

1200000 3075000.00 200000 4475000.00

625000 100000

725000 3750000

TOTAL

4475000.00

PROFIT AND LOSS ACCOUNT

Sr.no. PARTICULARS INCOME 1Sales Total EXPENDITURE Purchases Electricity Maintaince Rent Salary to Staff Direct expences Gross Profit Interest on Cash credit Interest on term Loan Administrative expenses Indirect Expenses Profit before depreciation Depreciation Profit after Depreciation Taxable Income Carry forward Losses Income tax Profit TRF to capital 31250000 262000 274000 240000 1800000 33826000 5549000 31000 464000 2000000 2495000 3054000 937500 2116500 2116500 0 740775 1375725 67500000 340600 342500 300000 2196000 70679100 6495900 31000 428000 2400000 2859000 3636900 953125 2683775 2683775 0 939321 1744454 81250000 442780 428125 345000 2525400 84991305 9508695 31000 386000 2880000 3297000 6211695 1214844 4996851 4996851 0 1748898 3247953 39375000 39375000 77175000 77175000 94500000 94500000 OPERATING YEAR 2011-12 2012-13 2013-14

BALANCE SHEET
Sr.no. PARTICULARS Liabilities Capital Term Loan Cash Credit Other Liability Total Assets Fixed Asset Investment in new Equipment Inventory Cash / Bank Balance Total Assets 2812500 0 2818225 113000 5743725 2859375 1000000 683079 236000 4778454 3644531 2000000 102422 372000 6118953 2575725 2855000 200000 113000 5743725 1744454 2598000 200000 236000 4778454 3247953 2299000 200000 372000 6118953 OPERATING YEAR 2011-12 2012-13 2013-14

CASH FLOW STATEMENT

Sr.no. PARTICULARS CASH INFLOW Capital Introduced Term Loan Cash Credit Gross Receipt SALES Total Cash Inflow 1200000 3075000 200000 1375725 39375000 45225725 0 0 0 1744454 77175000 78919454 0 0 0 3247953 94500000 97747953 OPERATING YEAR 2011-12 2012-13 2013-14

CASH OUTFLOW Introduction of Fixed Asset Direct Expenses Indirect Expenses Repayment of Loan Income Tax Payment Total Cash Outflow Opening Balance Add Surplus Closing Balance

3750000 33826000 2495000 220000 740775 41031775 0 4193950 4193950

4750000 70679100 2859000 257000 939321 11984421 4193950 66935033 62741083

5750000 84991305 3297000 299000 1748898 14836203 62741083 82911750 20170668

BREAK EVEN POINT

Sr.no. A) Fixed Expenses Interest on Term Loan Depreciation Wages & Salaries (50% ) Elecrticity (20% ) Profit and Loss (25% ) (Other than Interest) Total (A) B) Variable Expenses Interest on cash credit Raw material consumed Laour Charges Paid Wages And salaries (50% ) Elecrticity (80% ) Profit and Loss (75% ) (Other than Interest) Total (B) C) D) E) F) G) H) I) J) K) L) Sales Contribution Profit Volume Ratio Break even Point(in rs) BEP % to Sales Margin of Safety EBIT and Depreciation Annual Term Loan Repay Stock TurnOver Ratio BEP in Quantity 31000 31250000 274000 900000 209600 1031794 31000 67500000 301000 1098000 272480 1308340 31000 81250000 332000 1262700 354224 2435965 464000.00 937500.00 900000 52400 343931.25 428000.00 953125.00 1098000 68120 436113.4375 386000.00 1214843.75 1262700 88556 811988.3281 PARTICULARS OPERATING YEAR 2011-12 2012-13 2013-14

2697831.25

2983358.44

3764088.08

33696394 39375000 5678606 14.42 8174000 21 1375725.00 3549000.00 220000.00 348.45 259

70510820 77175000 6664180 8.64 7738000 10 1744453.75 4095900.00 257000.00 327.01 246

85665888.98 94500000 8834111 9.35 5803000 6 3247953.31 6628695.00 299000.00 254.03 184

CONTINGENCY PLAN

Though we are new firm we have 10 confirmations from various M.B.A. colleges

BREAK EVEN ANALYSIS

Year Quantity Amount % of sales

2011-12 2012-13 2013-14

259 246 184

8174000 7738000 5803000

21 10 6

The above break even shows the very secure posittion

CONTINGENCY PLAN
Reserve will be kept for meeting contingencies.  Focus More on advertising.  More focus on B to C market.