Beruflich Dokumente
Kultur Dokumente
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Global Communication
Internal audiences External audiences
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Communication Benefits
Faster problem solving Stronger decision making Increased productivity Steadier work flow
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Communication Benefits
Stronger business relationships More compelling promotional images Enhanced professional images and stronger brands Improved response from important audiences
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Effective Communication
Practical information
Facts rather than impressions Concise, efficient writing Clear expectations and responsibilities Compelling, persuasive arguments and recommendations
Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 1 - 5
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Communication Skills
Commit to ethical communication Adopt audience-centered approach Improve intercultural sensitivity Give and respond to constructive feedback Observe business etiquette Use communication technology
Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 1 - 10
Ethical Communication
True in every sense Includes all relevant information Not deceptive in any way
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Unethical Communication
Plagiarism Selective misquoting Misrepresenting numbers Distorting visuals
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Ethical lapse
Business pressures
Illegal choices
Unethical choices
Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 1 - 13
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Audience-Centered Approach
Focus on the audience Care about the audience Respect the audience
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What Is Culture?
Culture = Shared System
Beliefs Attitudes Values Expectations Norms Symbols
Copyright 2010 Pearson Education, Inc. publishing as Prentice Hall Chapter 1 - 16
Intercultural Sensitivity
Assume differences Withhold judgment Show respect Tolerate ambiguity Look beyond the superficial Recognize your own cultural biases
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Intercultural Sensitivity
Be flexible Emphasize common ground Deal with the individual Learn when to be direct Observe and learn Review travel guidebooks
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Cultural Differences
Cultural context
Legal and ethical differences Social customs Nonverbal communication
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Cultural Context
High context or low context
Decision-making practices Problem-solving techniques Negotiating styles
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Social Customs
Formal and informal rules
Manners Attitudes toward time Individual versus community values Attitudes toward status and wealth
Nonverbal Communication
Decoding verbal messages
Interpreting nonverbal signals
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Destructive feedback
Personal attacks Unclear guidelines
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Communication Technology
Keep technology in perspective Use tools wisely Reconnect with people frequently
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