Finger licking's good Submitted TO Submitted BY Arnica Jain Vivek bansal

Sahil Sharma Sandeep bedi Suman deep Vikrampartap Inderjeet

Presentation on KFC

Welcome to KFC

INTRODUCTION

KFC Corporation

Type

Wholly owned subsidiary

Industry

Fast food

Genre

Southern fried chicken

Founded

1930 (original)(North Corbin, Kentucky) 1952 (franchise)

Founder(s) Headquarters Key people

Harland Sanders Louisville, Kentucky, U.S. Roger Eaton, President

Harvey R. Brownlea , CEO

James O'Reilly, VP for Marketing Products Fried chicken, grilled chicken, related Southern foods

Revenue
Employees

$52.03 million USD (2007)

2,40,000 (2007)

Parent

Yum! Brands!!!!

9/9/1890 1900-1924 1930 1936 1937 1939 1952 1957 1960

HISTORY

1964 1979 16/12/1980 1997 2002 2006 2007 2008 2009

Menu items
Chicken:-KFC's specialty is fried chicken served in various forms.

The other chicken offering, extra crispy, is made using a garlic marinade and double dipping the chicken in flour. Kentucky Grilled Chicken:-This marinated grilled chicken is targeted towards health-conscious customers. KFC has two lines of sandwiches: its "regular" chicken sandwiches and its Snackers line.

Other products:- KFC may sell hamburgers, pork ribs or fish.

KFC began offering the Fish Snacker sandwich during Lent in 2006.
balls of mashed potato cooked in original recipe batter.

The Boneless Banque.:-Zinger Burger A regular sized burger which regularly

consists of a boneless fillet of hot and spicy chicken, lettuce and mayonnaise in a burger bun.

Chili Cheese Fries

Kids plan meal

Packaging

The famous paper bucket that KFC uses for its larger sized orders of chicken. The company was originally created byWendy's restaurants founder Dave Thomas.

Reasoning behind using the paper packaging was that it helped keep the chicken crispy.
Thomas was also responsible for the creation of the famous rotating bucket sign.

Advertising
KFC's logo used from 1997 until November 2006. Despite his death in 1980, Sanders remains a key symbol of the company in its advertising and branding.

T .V Advertisements for KFC regularly featured Sanders licking his fingers .

The 1960s both the Colonel and the chain's striped bucket had become wellknown.

In 2007, the original, non-acronymic Kentucky Fried Chicken name reappear on company marketing.

KFC Big Bash Club Competition Winners Announced

17th January 2011 KFC has continued its support of community cricket in Australia this year by giving cricket clubs the opportunity to win Twenty20 tickets, merchandise and big bucks. Clubs entered by visiting the KFC website and explaining in 25 words or less why their club

deserves the prize. The competition closed on 26th December 2010.

KFC would like to thank all entrants and congratulate the following prize winners: Grand Prize
Big Bash Final: Tier 1 Prize: Ayers Rock Cricket Club NT Tier 2 Prize: Spreyton Cricket Club TAS

HUMAN RESOURCE STRATEGY

POLICY: IN KFC Hiring and retaining the right employees is critical to the success of your restaurant's operation . Area Manager : Area Managers are accountable for providing coaching, leadership

and operational support to 8-10KFC Restaurants within a defined Area. Restaurant General Managers: The Restaurant General Manager is accountable for creating and running an energetic and valuablework. The Restaurant General accountable for successfully implementing and maintaining all Company policies and procedures administration, training and development. Assistant Managers: Assistant Manager is responsible for assisting the Restaurant General Manager (RGM). responsible for customer service, cash handling, marketing, purchasing, human resources, health & safety.

 Administration, training and development. Trainee: .Trainee Managers help with day-to-day running of the restaurant. The Managers: Responsible for assisting the Restaurant General Manager and Assistant Managers in creating an energetic and valuable work environment. Customer Service Team Members: Responsible for working the service areas and ensuring quality product, service and cleanliness is delivered to all customers at top speed and with a smile!!!...

WHERE THE KFC OFFICE ????

KFC Corporate Office | Headquarters 1441 Gardiner Ln. Louisville, KY 40213 (502)874-8300 KFC HEAD OFFICE VELLAYAMBALAM, THIRUVANANTHAPURAM, KERALA, INDIA, PIN CODE - 695033 ..

Islamabad . 11 - United Bakery Building, F-6/2, Super Market, Islamabad. For Delivery: Ph: 111-532-532 Chicky Fun Area

WHICH AGE GROUP PEOPLE KFC MOSTLY ATTACT????

25-40 age group

The data we received is as follows:-

20-25 age group

Above 40 age group

WHY PEOPLE PREFER GOING TO KFC?

The people prefer to going to KFC because of specialty of chicken and The atmosphere in the KFC restaurant. Sitting arrangement is also good.

There is mostly slow and romantic English songs are play.

MISSION OF KFC

To be the leader in western style restaurants through friendly service, good quality food and clean atmosphere

V/S
Finger licking good. Takeaway counter not Im loving it. Separated counter for

available Specializes in fried chicken. $52.03 billion USD Employees:-2,40,000 Individual unit :-45

takeaway. Specializes in both Vegetarian and non-veg. $21.6 billion USD Employees:-4,65,000 Individual unit :-40

V/S
Wholly owned subsidiary. Has tie up with Pepsi. KFC does not have any
Public (Nifty) Tie up with coca cola special offers for kids,

Such offer for kids.

Provides free home delivery

they Give away free toys. Charges for home delivery.

Conclusion KFC is a very strong chain of fast food restaurants with more than 10,000 restaurants all over the world. Being in Maturity Stage it has high opportunities of introducing its new products and deals. In Future it will be expanding its chain by introducing more outlets in Pakistan as well as in other countries.