Beruflich Dokumente
Kultur Dokumente
Media, EE&CIS
1 2.2
-7.9
Internet & social networks drive demand for mobile and fixed data pipe scenario
Operators Response: Mergers & Acquisitions continue in search of growth and synergies
154 M&A deals 91 service provider (SP), 53 vendor, other
Innovation Introduce Agile Business Processes, reduce time to market Service Enabled Business Invest in new product innovation, convergence
1. It takes too long to introduce new products 2. Slow order delivery 3. Cost of service delivery 4. Not having a comprehensive software solution
Data based on independent study conducted for Oracle by KRC Research. n=55
Customer Interaction
Partner Interaction
Operators Response
Cost Efficiency Rationalize # of suppliers Rationalize, migrate and upgrade back-office systems Improve lead to cash Process Efficiency Use industry standards & best practice (eTOM, SID) Evaluate Managed Services & Outsourcing Reduce complaint & fault resolution times Customer Experience Ramp up online self-service Improve experience across customer touch-points Improve customer loyalty offerings
Innovation Introduce Agile Business Processes, reduce time to market Service Enabled Business Invest in new product innovation, convergence
Oracles Response
Cost Efficiency Improve Cost Control and Compliance Complete
How:
Open
Best-in-class applications built on common, open, Innovation standards-based technology platforms Experience Customer Enable Next Generation Services Drive Customer-Centric Business
Predictable Cost
Facilitate business transformation with predictable total cost of ownership
Comprehensive Horizontal and Vertical Technology Framework Supports Complex New Services
Robust Balance Sheet and Global Presence Ensures Broad and Growing Market Share Track Record of Integrating Acquisitions Facilitates Product Integration Wide Range of System Integrators Using Oracle Technology Provides Customer Choice
Responding to trends
TeleManagement Forum
eTOM SID
Responding to trends
Best of breed via C.O.T.S. (MW, Apps, Billing, SDP) Glue systems for processes via SOA/BPM (Oracle SOA/BPM) Adopt industry best practices aka eTOM/SID (Oracle AIA)
80/20
Total IT functionality
80/20
AIA
C.O.T.S.
Responding to trends
Siebel CRM
Sales Force Automation
Insight-driven sales execution Self-learning recommendations Standardized processes
Order Capture
Real-time Customer Need analysis Dynamic pricing & product bundling Automated Quote to Order to Provisioning Process Enforced business/market rules
19
Responding to trends
20 enhanced modules 113 new features 72 enhancements 9,000 person days invested More than 3 million lines of code
20
Responding to trends
Horizontal/Vertical architectures
Service Enabled Business Connect BSS/OSS, & the NW Requires COTS applications and a solid integration foundation
BSS Transformation via MDM Single source of truth (360o-view) High quality data, enables facts based business decisions Distributes master data information to applications
Network
Set Top Box Fixed
CRM
Fulfillment
Assurance
Billing
MDM: Product | Subscriber
Mobile
BSS/OSS
Responding to trends
New Solutions
Creates and maintains unique, complete, clean and accurate master data information across the enterprise Manages the Overall Data Lifecycle and fully automates the Organization Data Governance process
Your Customers
Distributes master data information to all operational and analytical applications just in time
22
Responding to trends
New Solutions
Information Access
Derived
TRANSFORMATION
Aggregate
Prebuilt mining models, OLAP cubes and sample reports Automatic data movement across the warehouse Easily extensible and customizable Usable within any communications application
Analytic Layer
Foundation Layer
Responding to trends
New Solutions
One-Touch Consolidation
Report Generation
Multi-Dimensional Analysis
Compliance Certification
Responding to trends
New Solutions
Financial View
Finance Capital budget Data Book value Cost history Leases Ownership Tag number
Maximize asset utilization Streamline regulatory audits Safeguard the balance sheet Efficient workforce management
Operations Network & Service Design Data Capacity / Routing Planning Provisioning & Activation Regulatory and compliance policies
Network View
Responding to trends
Cloud Computing
New Solutions
Cloud computing is hot for Telcos to reduce costs via private clouds or outsourcing, and build new business models as cloud providers.
Adopt a cloud strategy. Standardize, Consolidate, Cloud Goes beyond IaaS PaaS, SaaS, NW-aaS, BP-aaS Location Messaging Call Control Select a quick win for Cloud (OracleVM, ExaData, ExaLogic)
PaaS
Infrastructure Management
Conferencing
Storage
Self Service
Responding to trends
Acquisitions
Rating and Balance Management Real-time Promotions Service Templates Recharge and Voucher Management
Service Creation Service Logic Execution Voice, Messaging and Data Network Control Billing System Integration
Responding to trends
Acquisitions
Responding to trends
Acquisitions
Responding to trends
Acquisitions
8 of the top 12
Global Telecommunications companies are our customers
BrandFinance Top 500 Telecom Brands 2010
30
Case-studies
Vodafones first Greenfield OpCo for ten years 23% owned by Vodafone Group, remainder by Qatari Foundation and public through recent IPO Operational control rests with Vodafone - preferred model for new OpCos going forward Awarded license for mobile services in mid-2008 Legal condition that Vodafone launches services by March 2009 (6 months)
We have saved significant time and money by using pre-built integrations, as opposed to having to develop them from scratch.
34
Oracle ATG Web Knowledge Manager for customer service with natural language support and keyword search support Role based knowledge presentation: agent view & customer view Information delivered across web, device, RSS etc. Multiple ways of accessing information: navigation, search, question drop-downs
CHALLENGE SOLUTION RESULTS
35
8 million self-service transactions per year, 40% of issues resolved online Improved customer Satisfaction 25% Customer Respect ranking improved from #13 to #2 Reduced calls to data care center in 57% Decreased Call Handling Time 31% Increased revenue per customer $25
CHALLENGE SOLUTION RESULTS
36
AT&T
Streamlined shopping process for the right bundle device, plan and features
Single commerce platform for multiple B2C and B2B sites including Personal, Small Business and Enterprise sites
37
Summary
Summary
Business/Market Information Technology
Next-Generation Networks: How can I transform my information architecture to support the next-generation network and services?
Convergent Services: How can I enable the business and the network for next-gen services, to drive profitable new revenue growth? Customer-Centric Business: How can I improve customer satisfaction, reduce churn and maximize ARPU? Operational Excellence: How can I do more with less and empower my people to support the business at minimal cost?
Questions