Jeff Rankin Account Manager John Fields Regional Sales Manager Kevin Drolet Sign On San Diego Tina

Tamburrino Sign On San Diego - Daily Deal

U-T Media / ADVERTISING

SAN DIEGOS
DOMINANT NEWSPAPER
314,438

248,950

DAILY PAID CIRCULATION SUNDAY PAID CIRCULATION

Triple the other dailies combined

71,286

72,407 16,777 25,935

UNION-TRIBUNE

NORTH COUNTY TIMES

L.A. TIMES
U-T Media / ADVERTISING

Source: 2009 and 2010 Audit Bureau of Circulations; circulation in San Diego County

DELIVERING AUDIENCE IN PRINT

% of San Diego County Adult Reach

Over 1 Million Readers Every Week and the quality audience that advertisers want.
U-T readers control approximately $30 billion in retail spending. Daily U-T readers have a median income of $75,605 thats $15,000 MORE than the market average. 6 out of 10 $100K+ San Diego households read the printed U-T at least once a week.

#1 All-time: Super Bowl 44 45.0%

46.5%

35.3%

25.9%
American Idol peak: 16.8% in 2003

U-T DAILY 597,515

Sources: 2010 Scarborough Research R1, Nielsen Media Research

U-T SUNDAY 814,815

U-T WEEKLY 1,074,511

U-T Media / ADVERTISING

THE PRINTED U-T BEATS TOP STATIONS 1 ON 1

M-F, 6-10 a.m. Average Quarter-Hour

M-F, 11-11:30 p.m. Average Half-Hour

One Spot vs. One Ad The U-T wins head-to-head against their best times.

Number of San Diego County Adults Reached

Source: 2010 Scarborough Research R1

U-T Media / ADVERTISING

THE PRINTED U-T BEATS THEM ALL COMBINED M-F

RADIO: One spot every station every day M-F 6-10 a.m. TV: One spot every station every day M-F 11-11:30 p.m.

183,060
RADIO
57 measured stations combined

759,272

414,049
BROADCAST TV
13 measured stations combined

600,791
TOP 4 STATIONS COMBINED WEEKLY U-T

ALL STATIONS COMBINED

Read printed U-T at least once a week

1,074,511

Source: 2010 Scarborough Research R1

U-T Media / ADVERTISING

SAN DIEGOS TOP

LOCAL MEDIA WEBSITE

% of San Diego County Adult Reach Past 30 Days

SignOnSanDiego.com beats top national sites, too. Weather: 17% ESPN: 14% CNN: 12%

Source: 2010 Scarborough Research R1

U-T Media / ADVERTISING

TOTAL BRAND AUDIENCE DRIVES RESULTS

WEEKLY U-T PRINT

U-T core brands

touch more than

WEEKLY SOSD.com UNIQUE VISITORS

Total Brand Audience = Exclusive Weekly Print + Total Weekly Online (844,565 + 904,093 = 1,748,658)

1.7 Million
different people every week!

WEEKLY TOTAL BRAND AUDIENCE

Sources: August 2010 Anametrix, 2010 Scarborough Research R1

U-T Media / ADVERTISING

YOU NEED CUSTOMERS. WE HAVE SOLUTIONS.

U-T Media is Your Single-Source Marketing Partner Delivering you San Diegos most desirable audiences
through our diverse platforms of Print, Online, Mobile and Social Media. Print Products Local News Sections Night & Day Entertainment Enlace / La Bolsa Azul Spadea Wraps sdExtra Local Community Values Events PolyBags Post It Notes Digital Products Rich Media / Video Daily Deal Sponsorships Email Marketing Mobile Search Marketing Social Media Business Directories Events Monster Recruitment
U-T Media / ADVERTISING

For your personal computer and mobile device

The Markets leading local online news site*

m.signonsandiego.com 342,200 Monthly Unique Users

SignOnSanDiego.com
signonsandiego.com 3,530,500 Monthly Unique Users

* Scarborough 2011R1, Base: San Diego County U-T Media / ADVERTISING signonsandiego.com: Anametrix Rolling annual monthly Average January June 2011; m.signonsandiego.com: Anametrix June 2011

U-T Media Solutions

For BBB Members Only!

WEEKLY U-T PRINT

U-T core brands

touch more than

WEEKLY SOSD.com UNIQUE VISITORS

Total Brand Audience = Exclusive Weekly Print + Total Weekly Online (844,565 + 904,093 = 1,748,658)

1.7 Million
different people every week!

WEEKLY TOTAL BRAND AUDIENCE

Sources: August 2010 Anametrix, 2010 Scarborough Research R1

U-T Media / ADVERTISING